Your business or charity is literally a needle in a haystack that needs help getting found
You're competing for attention with 5.6 million private sector businesses and around 75,000 charities all of which are doing what you're doing - pumping out a continuous stream of digital content in the form of blogs, social media posts, emails, and ads in the hope of getting seen and heard by consumers and donors.
Getting noticed in and among all that noise and distraction is an immense challenge, and one that just keeps getting harder.
The answer?
Dare to differ.
When they go left, you go right. Invest in things that make you obviously different, because different gets seen.
What does different look like?
• showing up in unexpected places
• extensive use of humour
• shocking imagery and videos
• completely reframing things
Remember when the fashion brand French Connection rebranded? It caused a storm, but holy fcuk, it worked.
Benetton, another fashion brand, is famed for its ads that caused a mix of outrage and curiosity.
Then there's supermarket brand Aldi with its amusing social media jibes at rivals, Innocent Drinks and its entertaining social media content, and Specsavers.
And Richard Branson and his stunts for Virgin, and Red Bull and its crazy world record attempts and challenges.
And let's not forget social media sensation, and Penwortham estate agent, Michael Bailey who shot to fame with posts like the one where he announced he'd started valuing homes in tubs of Lurpak (at the height of the cost-of-living crisis), or the one where he poked fun at outgoing PM Liz Truss, or his more recent 'Change' campaign that mimicked Labour's election materials.
The thread running through them all is a willingness to experiment and to do things others in their respective fields do not.
That's what you need to do too. But fear not, you don't need to go it alone, we're here to help!
https://lnkd.in/dDSgipXG
#FromHaystackToHeyThere
Owner and Artist of coolAFglass LLC
2moThe holiday spirit is in the air! Can’t wait to watch our community and the #MorelandOBGYN team come together for this magical celebration. Lots of fun ahead!