Morgan McLintic’s Post

View profile for Morgan McLintic, graphic

Firebrand - PR and marketing agency for tech startups

The adtech stack can seem confusing - DSPs, SSPs, exchanges - and all the different channels like video, native and CTVs. It's a lot for a startup marketer to unpack. Today, we talk to Richard Lowden, the CEO of RTBiQ, a Demand Side Platform (DSP) to understand how all the elements work - and then how to choose a DSP to fit your needs. Richard has been on the publisher side, and for the last 10 years run a DSP so this is a rare chance to get inside the adtech market to see how it all fits together. If you don't know much about DSPs (and you'd be forgiven if you don't), this will really shed some light on it as we walk through how audiences are created, bids are made, ads are served and performance analyzed. My thanks to my friend Richard for patiently answering all my questions here. I hope you will learn as much from Richard as I did.

Richard Lowden

Founder / CEO at RTBiQ

5mo

Thank you Morgan McLintic. That was a lot of fun. You’re the best!

To view or add a comment, sign in

Explore topics