The adtech stack can seem confusing - DSPs, SSPs, exchanges - and all the different channels like video, native and CTVs. It's a lot for a startup marketer to unpack. Today, we talk to Richard Lowden, the CEO of RTBiQ, a Demand Side Platform (DSP) to understand how all the elements work - and then how to choose a DSP to fit your needs. Richard has been on the publisher side, and for the last 10 years run a DSP so this is a rare chance to get inside the adtech market to see how it all fits together. If you don't know much about DSPs (and you'd be forgiven if you don't), this will really shed some light on it as we walk through how audiences are created, bids are made, ads are served and performance analyzed. My thanks to my friend Richard for patiently answering all my questions here. I hope you will learn as much from Richard as I did.
Struggling to effectively target your #digitaladvertising efforts in the digital age? You're not alone, and help is out there! CEO of RTBiQ Richard Lowden joins us this week on FiredUp! to discuss how Demand Side Platforms (#DSPs) can revolutionize your strategy. Listen here or wherever you get your podcasts: https://hubs.ly/Q02wGPcc0 #MarketingPodcast
Founder / CEO at RTBiQ
5moThank you Morgan McLintic. That was a lot of fun. You’re the best!