Morley’s Post

The approach I proposed in HERE technologies ended up being used in BMW 7 series. The main question is who's gonna map the world for BMW? https://lnkd.in/g6TK_Xxq

"Somebody call 9-1-1 Waymo fire burning on the dance floor, whoa... " The recent spotlight on, but not limited to, Waymo and Cruise intensified by the 'Boycott Tesla' Super Bowl ad, highlights a critical juncture for self-driving technology. This isn't just about innovation; it's a wake-up call on the importance of safety in vehicle software development. Agile methodologies might not cut it when lives are at stake. Let's prioritize reliability and responsibility in our tech advancements, and leveraging our collective expertise to create safer, future applications #SafetyFirst #AutomotiveInnovation #Waymo #selfdrivingcars

I used to be a UX Designer on the Autonomous vehicle team at Ford. I hoped one day the media would develop a documentary that educated viewers about the strange world of robo taxis.. The rush to get to the finish line by 2020 and compete with other automotive companies to be the best of the best... If you are interested in learning more about what happened to this hype, give this video a watch! It came out a little while ago, but I found it today. I think as a designer in industry, its important to share that not all projects make it to the finish line. This project happened to cost billions and also did not make it to the finish line. This video dives deep on why!

Notice anything odd in your calendar today? It's February 29th! Last leap year, in 2020, Volvo Autonomous Solutions was just getting started. Fast forward to today, and we're thrilled by the progress we've made in just four years. With this pace of transformation and development, what do you expect to see from us by the next leap year, 2028? Share your thoughts! 👇 #VolvoAutonomousSolutions #VAS #GuidedBySafety

Doug Field of Ford truly unpacks the term 'Software Defined Vehicles' like no other. For a clear-eyed look into the automotive future where software isn't just a feature but the very framework of mobility, give this episode a listen: https://lnkd.in/gntg4s7f #theinEVitable #FordFutures #MobilityRevolution

BMW launches highly automated driving function in Germany – powered by HERE Technologies

The automotive world is undergoing a major revolution with car makers investing in autonomous, connected electric vehicles (EVs) with future-proof features that allow for continual updates over the air (OTA). In this article, explore the impact of this transformation on several aspects of automotive production such as hardware, networking and software development. Let's see what's going on!

Insightful update on the current state of AV/robotaxi development in the U.S. Brad Templeton's work is must reading for those interested in the topic. #emergingissues #insuranceindustry #autonomousvehicles

#SDV as the new industry buzzword?! 'Rewiring the brain' summarises it well! And #OEMs need to learn from #software companies The #automotive industry is experiencing a seismic shift towards software-defined vehicles (SDVs), bringing a host of new risks, responsibilities, and opportunities, according to industry executives. Ford Motor Company of Europe designer Filip Krnja likened this transition to a "rewiring of the brain," emphasizing the need for a fundamental change in approach. While #SDVs promise enhanced driving experiences and continuous evolution, challenges persist, particularly in efficiently integrating hardware and software. Ford is already adapting with new working methods and investments like the Ford Cologne Electric Vehicle Center to meet the demand for #zeroemission mobility. Similarly, Volvo Trucks' Sreenath K.R, PMP®highlights the challenge of keeping up with rapidly evolving technology, urging a cultural shift towards faster testing and development cycles. Despite the hurdles, the potential of SDVs is immense, with opportunities to redefine the character of vehicles. The journey towards SDVs represents both promise and complexity. https://lnkd.in/e3JGr6HP #AutomotiveIndustry #SoftwareDefinedVehicles #Innovation 🚗🔌

As you probably know, #Bosch has a very wide portfolio in the #automotive sector.  🚘 We produce components for all types of drives,  🚘 we develop autonomous driving technologies,  🚘 we create innovative diagnostic equipment.  A wide range of products allows us to survive turbulence and periods of economic uncertainty. The year 2022 confirmed that flexibility and global operation allow us to survive many challenges, thanks to which we ended the year achieving our intended goals. At the same time, Bosch automotive was enriched with many new solutions.  What kind? CEO of Bosch Polska, Rafał Rudziński, will tell you about them himself 👇  #mobility #aftermarket