Morning Consult’s Post

Morning Consult’s Intelligence data revealed strong correlations with key business metrics, ranking first (lowest mean absolute percentage error - MAPE) among all alternative data sets on the Maiden Century platform for 133 KPIs tied to 96 publicly-traded companies.

Morning Consult's Most Admired Employers offers an in-depth look at the companies Americans would be most proud to work for, honing in on key demographics like recent graduates, low-wage workers, and elite tech workers. Each day, Morning Consult surveys thousands of Americans on their perceptions of thousands of brands, including the question: Thinking about your current or most recent job, would you be proud to have a similar job at the following brand?  This study leverages that data to reveal which employers have the best reputations with working adults.

In this brief explainer, we will introduce why survey weighting is needed and how we typically weight data at Morning Consult. We’ll close with a case study on how we weight U.S. political research at the state-level.

The economy has been front and center in the U.S. presidential election as voters once again rate it as their most important issue. Our special report on the economy and the election explores: Which economic issues matter most overall and to undecided voters? How much voters trust Trump and Harris on the issues? Who voters hold responsible for the economy? What issues voters are hearing the most about? Voter concerns about the post-election economy?

We’re pleased to announce the launch of Morning Consult’s Global Political Risk Ratings, a comprehensive political risk management tool covering 36 markets on a monthly basis. The ratings are modeled on sovereign credit ratings models — with countries subject to letter-based ratings as well as issuance of upgrades and downgrades — and are intended to support both corporate scenario planning and portfolio allocation strategies. Ratings are defined to reflect the degree of public approval of the incumbent chief executive and of their country’s trajectory in each rated market, and are associated with an increased likelihood of economic policy uncertainty and political unrest as a function of higher risk. In the inaugural edition, the U.S. has been upgraded on the back of Biden’s withdrawal from the presidential contest and Harris’ ascendancy to the top of the Democratic ticket, which drove improvements in the survey metrics underlying the ratings.