Mosaic Media Agency’s Post

⏸ Roku’s playing smart: Turning your pause into a power move! 🚀 Roku’s making moves, and their latest development could really shake up the streaming world. 📺 With a potential patent for HDMI-based tech that detects when content is paused, they're not just competing with other streamers—they’re flexing their real strength: their hardware. 🎯 Unlike the pause ads we’ve seen from Prime Video & Amazon MGM Studios, HBO Max, and Hulu, Roku’s approach can customize ads based on what’s paused and even the context. That’s a serious leap in creating targeted, relevant ads without interrupting the viewing experience. 😉 And let’s be honest, as brands try to stop interrupting content, in favoring of entertaining...pause ads are a pretty good compromise! The viewer has already hit pause, so they’re less likely to feel annoyed. 💪 But what I love most is how Roku is playing to their competitive edge. They’ve done well getting good content on their platform, but having millions of their TVs in homes gives them a unique advantage. This new tech leans into that strength, creating a more personalized experience for viewers and better targeting for advertisers. Roku is clearly playing the long game, and it’ll be exciting to see how this shapes the streaming landscape moving forward. Witz About Her // #Streaming #Roku #AdTech #PauseAds #Innovation

Big milestone for AR in advertising from the IAB today: "IAB and MRC have collaborated to release their Augmented Reality (AR) Measurement Guidelines for public comment, with the goal of establishing clear and consistent definitions, and comprehensive measurement guidelines for ads within Augmented Reality campaigns that can be embraced by advertisers and publishers." Huge shout out to Chen "Michel" Zou who represents Niantic on the Task Force responsible for authoring these guidelines which also includes Snap, NBCUniversal, Group M, Uber, and more. And big thanks to Zoe Soon and the IAB and MRC team members for your continued commitment to helping advertisers effectively use AR as part of their media plans. #advertising #augmentedreality #spatialcomputing #IAB

#Disney #Advertising is striding boldly into the ad tech future with DRAX Direct, not merely advancing but revolutionizing the game by welcoming giants like @Google's Display & Video 360 and The Trade Desk to a digital extravaganza of streaming riches. It's a masterstroke that positions Disney not just as an entertainment colossus but as a tech-savvy titan, redefining digital advertising by blending its magic with the cutting-edge platforms of its tech allies. This move isn't just about enhancing ad buying; it's a strategic play to dominate, innovate, and enchant, transforming the ad landscape with a Disney twist. With Will Doherty, Jamie Power, & Stephen Yap. Disney Advertising https://lnkd.in/gJTnzQCJ

In a groundbreaking move, Amazon is transforming the traditional viewing experience by integrating shoppable features directly into Thursday Night Football broadcasts. This means fans can now purchase team merchandise, fan gear, and more—all in real-time—without missing a second of the game. This development is meant to enhance the fan experience while simultaneously opening up new revenue streams for brands and advertisers. It’s a perfect example of how technology can create more immersive and interactive viewing experiences. Check out the full article to learn more about this exciting shift in sports broadcasting and what it means for the future of both entertainment and e-commerce. https://lnkd.in/gVzNHDtN #SportsInnovation #ECommerce #Amazon #ThursdayNightFootball #TechTrends #FanExperience #RetailRevolution

Infillion's IDVx delivers true ad engagement at scale. 📺 🛍️ Shop, explore products, answer polls, and more — all within a single interactive video ad. Intelligently designed to boost consumer engagement. This is the future of advertising, and it’s here now! #DigitalAdvertising #ConnectedTV #AdTech #Infillion

While we are excited to see this new tech and ad options in #ctv, we remain a bit skeptical until we see the data and level of details that Disney Advertising will be willing to provide. We are still big believers in show level reporting and perhaps with a more tangible conversion metric available, we'll be able to see some deeper analytics and optimizations to address frequency caps and audience verification. We also hope that this is available to smaller advertisers and not so cost prohibitive that while Unilever is the beta test, they are also the only ones that can afford to implement campaigns. https://rb.gy/fg7if1

Disney rolled out a cool new format called Advergames this week, tailored for CTV advertising. This innovation opens a world of opportunity for marketers to create memorable brand experiences... and track it! 🔍 For healthcare marketers and health systems, this isn't just about advertising; it's a revolution in patient engagement. With the capability to embed educational content into memorable quiz and game experiences, we can now educate and inform patients about health conditions and treatments in a way that's engaging and memorable. 💡 The potential benefits? Higher patient participation in health programs, elevated brand awareness, heightened engagement around public health concerns, and stronger customer loyalty. In a world where traditional advertising methods are becoming less effective, Advergames offer a fresh and innovative approach. It's time we think beyond banners and sliders and explore how interaction can transform our marketing strategies. I can't wait to see what this community of healthcare marketers comes up with! https://lnkd.in/gn3R4DgD #MarketingInnovation #HealthcareMarketing #PatientEngagement #Advergames #InteractiveAdvertising #FutureOfMarketing

The world of #advertising is constantly evolving, and one of the hottest trends right now is Over-The-Top (#OTT) advertising. If you're scratching your head wondering what it is, head to our #blog for all the deets. What's your take on OTT advertising? Read the blog and let us know in the comments! 👇 . . . . . . . #ottplatform #ottcontent #ottmarketing #ottindustry #videoadvertising #adtech #mediaindustry #digitalmedia #MarketingStrategy #DigitalGrowth #agencylife #trendings #officelife #3Dotsdesign #instagood #socialmediaagency #Marketing #DigitalMarketing #branding #digitalmedia #Advertisingmarketing #socialmediamarketing #marketingblog

Discover how to smoothly transition to AVOD without pitfalls! Broadpeak's blog covers key factors like creating Ad inventory and preventing skipped ads. Read more at broadpeak.io #AVOD #advertising #mediastrategy

🌟 Exciting News! 🌟 SeenThis streaming tech is driving unprecedented attention and brand effect for Pinterest! Our partnership with Mediahub Worldwide resulted in 1.7x higher attention and an 81% increase in brand effect. Plus, we reduced carbon emissions by 14% by transferring 38% less data. Read more in the press release below: https://lnkd.in/eKwDgN5v If you are interested in boosting your digital ads' performance while minimising your carbon impact? Let's chat! #DigitalAdvertising #Sustainability #attentioneconomy #programmatic