Moshe Pesach’s Post

The Dark Side of Founder-Led Growth! [No one's talking about this] "Just be more active on LinkedIn!" "Create more content!" "Build your personal brand!" Ah, the joys of Founder-Led Growth advice. Sounds simple, right? Wrong. The brutal truth about FLG: - It's a time vampire - It demands skills most founders don't have - It's pushing leaders to the brink of burnout I've seen founders sacrifice sleep, family time, and sanity trying to make it work. But here's the kicker: 𝐈𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐢𝐬 𝐰𝐚𝐲. This week's "𝐄𝐧𝐝 𝐁2𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐆𝐮𝐞𝐬𝐬𝐰𝐨𝐫𝐤" newsletter breaks down how to make FLG work without burnout: - Embed your vision into a scalable strategy - Turn your insights into content (without writing it all yourself) - Amplify your brand story (while you sleep) - Leverage your network (without living on LinkedIn) FLG isn't about doing it all. It's about leading the vision and letting experts execute. Want to know how I got +3,654,000 impressions in the last 90 days and 350% pipeline growth without losing my mind? Drop a 😅 if you're ready to lead growth without the exhaustion. Subscribe now for the full playbook.

The Dark Side of Founder-Led Growth! [No one's talking about this] "Just be more active on LinkedIn!" "Create more content!" "Build your personal brand!" Ah, the joys of Founder-Led Growth advice. Sounds simple, right? Wrong. The brutal truth about FLG: - It's a time vampire - It demands skills most founders don't have - It's pushing leaders to the brink of burnout I've seen founders sacrifice sleep, family time, and sanity trying to make it work. But here's the kicker: It doesn't have to be this way. This week's "End B2B Marketing Guesswork" newsletter breaks down how to make FLG work without burnout: - Embed your vision into a scalable strategy - Turn your insights into content (without writing it all yourself) - Amplify your brand story (while you sleep) - Leverage your network (without living on LinkedIn) FLG isn't about doing it all. It's about leading the vision and letting experts execute. Want to know how I got +3,654,000 impressions in the last 90 days and 350% pipeline growth without losing my mind? Drop a 😅 if you're ready to lead growth without the exhaustion. Subscribe now for the full playbook. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🤟

The new marketing success KPIs, [Is your marketing impressive enough?] 𝐃𝐢𝐝 𝐲𝐨𝐮 𝐰𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐯𝐢𝐝𝐞𝐨? That's not just art. That's your new B2B marketing benchmark. Attention-grabbing. Trust-building. Absolutely impressive. 𝐋𝐞𝐭'𝐬 𝐠𝐞𝐭 𝐫𝐞𝐚𝐥: Your LinkedIn posts and white papers? They're not cutting it anymore. 𝐈𝐧 2024, 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐡𝐚𝐬 𝐜𝐡𝐚𝐧𝐠𝐞𝐝: → Attention is the new battlefield → Brand positioning trumps lead gen →Trust is built before the first sales call We must realise: Less than impressive is unseen. How to make your B2B marketing impossible to ignore: 1️⃣ 𝐂𝐫𝐚𝐟𝐭 𝐔𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 - Use unusual formats (think snow spray art) - Present data in stunning visuals - Break industry content norms 2️⃣ 𝐓𝐞𝐥𝐥 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐓𝐡𝐚𝐭 𝐒𝐭𝐢𝐜𝐤 - Showcase dramatic customer transformations - Use narrative structures in case studies - Make your brand the guide, not the hero 3️⃣ 𝐃𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐞, 𝐃𝐨𝐧'𝐭 𝐉𝐮𝐬𝐭 𝐂𝐥𝐚𝐢𝐦 - Create interactive product demos - Use before-and-after comparisons - Offer free trials with impressive quick wins Impressive doesn't mean expensive. It means thoughtful, creative, and value-packed. 𝐋𝐞𝐭'𝐬 𝐚𝐮𝐝𝐢𝐭 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Is each piece truly impressive? If not, it's time for a revamp. Let's brainstorm ideas that'll make your audience say, "Wow." ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Your 'SMART' messaging is killing your brand. [We can do it differently] 𝐋𝐞𝐭'𝐬 𝐜𝐮𝐭 𝐭𝐡𝐞 𝐁𝐒. Your "AI-powered, blockchain-enabled, disruptive solution" isn't impressing anyone. It's confusing them. Or worse, it's making you look desperate. In 2024, clarity trumps complexity. Every. Single. Time. 𝐖𝐡𝐲? - Attention spans are shrinking - Decision-makers are overwhelmed - Trust is at an all-time low Your overly sophisticated pitch? It's not impressing anyone. It's confusing them. Or worse, boring them. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭? - Prospects don't understand what you do - Your brand looks desperate - You lose trust before you even get a chance 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭: 1️⃣ 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐭𝐡𝐞 "𝐆𝐫𝐚𝐧𝐝𝐦𝐚 𝐓𝐞𝐬𝐭" - Explain your product to your grandma - If she gets it, you're on the right track 2️⃣ 𝐒𝐡𝐨𝐰, 𝐃𝐨𝐧'𝐭 𝐓𝐞𝐥𝐥 - Use real examples, not abstract concepts - Demonstrate impact, not features 3️⃣ 𝐒𝐩𝐞𝐚𝐤 𝐓𝐡𝐞𝐢𝐫 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 Use words your customers use Ditch the internal jargon Remember: In B2B, clarity isn't just nice to have. It's your competitive edge. 𝐘𝐨𝐮𝐫 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: Rewrite your homepage copy. Make it so simple a fifth-grader could understand it. That's your new baseline. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

The B2B differentiation strategy You're not using (but should be). Tired of your B2B marketing blending into the background? 𝐘𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭 𝐚𝐥𝐨𝐧𝐞. In a sea of "innovative solutions" and "cutting-edge tech," standing out feels impossible. I've got news for you: Your standout factor is closer than you think. After years of studying B2B marketing strategies, I've identified 5 key differentiation approaches. Today, let's focus on one: 𝐓𝐫𝐚𝐧𝐬𝐩𝐥𝐚𝐧𝐭𝐢𝐧𝐠 𝐚 𝐮𝐧𝐢𝐪𝐮𝐞 𝐬𝐤𝐢𝐥𝐥 𝐢𝐧𝐭𝐨 𝐚 𝐧𝐞𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐱𝐭. 𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭: → 𝐆𝐨𝐧𝐠: Brought data science to sales enablement. → 𝐈𝐧𝐭𝐞𝐫𝐜𝐨𝐦: Brought consumer-style messaging and chatbots to B2B customer communication. In marketing, it could look like: → 𝐈𝐧𝐣𝐞𝐜𝐭𝐢𝐧𝐠 𝐁2𝐂 𝐡𝐮𝐦𝐨𝐫 into B2B content (think Slack) → 𝐀𝐩𝐩𝐥𝐲𝐢𝐧𝐠 𝐓𝐢𝐤𝐓𝐨𝐤-𝐬𝐭𝐲𝐥𝐞 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 to LinkedIn (like Shopify) Here's how to find your differentiator: 1️⃣ 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐔𝐧𝐢𝐪𝐮𝐞 𝐒𝐤𝐢𝐥𝐥 What are you exceptionally good at? What's your 'secret sauce'? 2️⃣ 𝐒𝐜𝐚𝐧 𝐭𝐡𝐞 𝐁𝟐𝐁 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 What's everyone else doing? More importantly, what aren't they doing? 3️⃣ 𝐌𝐚𝐤𝐞 𝐭𝐡𝐞 𝐔𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 How can your unique skill solve a B2B branding challenge? What new perspective can you bring? True differentiation isn't about shouting louder. It's about saying something entirely new. How could you apply it in an unexpected way? Let's chat about uncovering your B2B differentiation superpower. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

Marketing wisdom I wish I had in my 20s. [And the mistakes you should avoid] 20-year-old me: "Let's try this trendy tactic!" 40-year-old me: "Here's our proven process." The difference? Years of costly trial and error. But here's the thing: You don't have to wait decades. I've learned that marketing isn't about guesswork or following trends. It's about building systems that work, time and time again. 𝐌𝐲 𝐣𝐨𝐮𝐫𝐧𝐞𝐲: 20𝐬: Chasing every shiny new marketing trick 30𝐬: Starting to see patterns in what works 40𝐬: Confidence in a repeatable, data-driven process 𝐓𝐡𝐞 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫? Stopping the guesswork. Starting the system-building. Here's how to shortcut your path to marketing clarity: 1️⃣ 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 Every campaign. Every result. Build your playbook. 2️⃣ 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐃𝐚𝐭𝐚, 𝐍𝐨𝐭 𝐇𝐮𝐧𝐜𝐡𝐞𝐬 Let numbers guide your decisions. Feelings lie. Data doesn't. 3️⃣ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 Stop reinventing the wheel. Build a template that works. 4️⃣ 𝐓𝐞𝐬𝐭, 𝐌𝐞𝐚𝐬𝐮𝐫𝐞, 𝐑𝐞𝐟𝐢𝐧𝐞 Treat every campaign as an experiment. Learn. Improve. Remember: In marketing, experience isn't about years. It's about the processes you build and refine. What's one marketing lesson you wish you'd learned earlier? Drop a 🏀 if you're ready to ditch the guesswork and build a marketing system that actually works. ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🤟