MotionPoint’s Post

🚨🚨 VIDEO CASE STUDY 🚨🚨 🚀 Watch how Elli - A Brand of the Volkswagen Group - increased its speed to market by 75% and decreased their headcount for coordinating translations by a whopping 66%! 📈 This is the Lokalise effect! 🔗 Click on the video link below to watch the journey of Elli's success: https://lnkd.in/ewqdJq-R #Lokalise #localization #efficiency #speedtomarket #translation

🥪 Ever tried #Subway while traveling in a foreign country? Chances are, that Subway branch was serving up a different menu from the one in your home country. In our latest #LocalizationLeaders episode, Subway's Globalization Services Manager, Carrie Livermore Fischer shared insights from her career in the #localization industry, including: 🌍 Why localization is essential at Subway 🙌 Tactics for gaining respect from upper management 👥 The benefits of centralized localization Learn more in the full interview 👉 https://lnkd.in/dptP8ShA

Here's a post to lighten your mood. For global marketing, translation alone won't cut it! Sometimes, hilarious and costly mishaps can sneak in. Case in point: the 60s Pepsi slogan in Asia. "Come alive! You're in the Pepsi generation" Sounds cool, right? Not so much in Asia. Cultural nuances matter! The Chinese and Taiwanese translations? Brace yourselves: 1. Come alive out of the grave with Pepsi. 2. Pepsi will bring your ancestors back from the dead. 3. Bring dead ancestors back from heaven. Have any funny or cautionary tales about global marketing gone wrong? I would love to know more! Also, feel free to send a connection request. I am looking to connect with like-minded professionals. #LostInTranslation #GlobalMarketingFails"

High-quality localisation should never be overlooked, especially when launching a product or service in a new market🌎 An example of localisation gone wrong happened when Mercedes Benz entered the Chinese market. The initial translation of their brand name, which was supposed to fit the Chinese dialect, meant 'rush to die'. The name was then changed, and the new translation had a more appropriate meaning of 'run quickly as if flying'. #localization #translation #languages #culture #lsp #languageservices #translationcompany #litranslators #linguists

International product testing can be a minefield for brands to negotiate – cultural biases, linguistic nuance, local challenges, and misunderstandings all get in the way of successful outcomes. Check out our article explaining how to navigate safely to the other side; link in the comments. 👇

Ever heard of the Pepsi Generation bringing ancestors back from the grave in China? Or KFC urging you to eat your fingers off? 😱 These aren't horror movie plots, but rather epic localization fails that left global brands red-faced. Let's dive into the mishaps: Picture this: HSBC urging Americans to "Do Nothing" in the name of banking convenience, only to be labeled as lazy. Or Ford in Belgium, promising "High-Quality Corpses" with every car purchase! 🚗 And who could forget Coors, unwittingly asking Spaniards to "Suffer from Diarrhea" with every sip? These blunders underscore the critical need for cultural and linguistic finesse in global marketing. Join us as we explore these cringe-worthy gaffes and learn why localization is the unsung hero of international branding! 🌟 #LostInTranslation #GlobalMarketing #LocalizationFails

In today's globalized world, businesses must communicate effectively across languages. However, even major brands can make humorous yet instructive translation blunders, as seen in Pepsi's Chinese confusion, HSBC's puzzling campaign, and Ford's Belgian blunder. These examples highlight the importance of investing in accurate translations. At Linguily, we understand the value of precise and culturally sensitive translations. Trust us to help your message resonate with a global audience and avoid costly mishaps. #TranslationBlunders #GlobalCommunication 🌍💬

When Mercedes-Benz entered the Chinese market, they initially chose the name "Bēnsǐ," which sounded like "Benz" but meant "rush to death" in Mandarin. To avoid this negative impression, they quickly adapted and changed their name to "Bēnchí," meaning "run quickly." Expanding your business internationally requires careful attention to language differences. Does your product messaging translate effectively? At LocaliZone, we ensure your brand’s message is accurately conveyed across languages and cultures. Connect with us and make your global expansion seamless! How can we help you break down language barriers? 🌍 https://localizone.co Email: Sales@localizone.co WhatsApp us: 01050502628 Call us: 01050502628 - 01050502629 #LocaliZone #translationservices

This localization failure might bring a smile to your face. We're all familiar with KFC's tagline, "It's finger-lickin' good." Nothing special, right? However, when expanding into the Chinese market in the '80s, KFC forgot to localize its tagline. The Chinese translation of this tagline was something like "bite your fingers off." Quite scary, isn't it? On a scale of 1-10, how thrown off would you have been after seeing this message? #LocalizationFail #KFC #LostInTranslation

🌟 The secret to a successful business relationship isn't just about the exchange of services; it's about the exchange of values, ideas, and trust. 🌟 🎙️ Welcome back to another edition of our "Leadership Chronicles" series, where we spotlight the minds driving our success. 💡 📈 Meet Jill Huang, our Customer Success Director. Her steadfast commitment to our clients goes beyond just solving problems; it's about building a lasting partnership. 🤝 💡 When it comes to translation and localization, the nuances often make all the difference. At Clearly Local we excel in those subtleties, blending strategic planning with on-the-ground implementation, all while fostering collaboration and mutual understanding with our clients. 🌐 🔗 For a deeper dive into how we ensure the highest quality standards in localization, click the image below. 📊 #CustomerSuccess #LocalizationExperts #StrategicPlanning #BusinessPartnership #TranslationServices #QualityAssurance #GlobalBusiness #MutualUnderstanding #ClearlyLocal https://lnkd.in/gxi5-Vb3