Motom’s Post

When you last bought something online, did you first check out the brand in depth by visiting their social accounts and browsing their content? 🤔 If you answered yes, then you're not alone (and you're probably a millennial). In an era of filters, ads, sponsorships and gifting, consumers want more authenticity from brand marketing, so consider the impact of your ads and sponsorships and instead focus on rawness, realness, honesty and authenticity! #contentmarketing #ugc #videocontent

TARGET understood the assignment 🎯 They've cracked the code for connecting with consumers through social media. We all know that irresistible Target feeling, which their latest video ad captures it perfectly! Can't help but feel the urge to rush to the store right now. This is a valuable lesson for us marketers. Research? Absolutely! But it's all about turning that research into a strategy that delivers and most of all sparks a light for the consumers. What do you think? Heading to the store already?

Who is Generating Buzz for Brands? Read this article by The Business of Fashion for insights!

TARGET understood the assignment 🎯 They've cracked the code for connecting with consumers through social media. We all know that irresistible Target feeling, which their latest video ad captures it perfectly! Can't help but feel the urge to rush to the store right now. This is a valuable lesson for us marketers. Research? Absolutely! But it's all about turning that research into a strategy that delivers and most of all sparks a light for the consumers. What do you think? Heading to the store already?

Old Spice: Redefining Marketing Norms I'm always excited to share iconic campaigns that have reshaped the industry. Let’s dive into Old Spice's “Smell Like A Man, Man” campaign—a true game-changer! Old Spice, established in 1937, needed a fresh approach to compete with Axe. The solution? Humor! Isaiah Mustafa’s witty and charming presence made the ads unforgettable. Old Spice shifted to social media, engaging directly with millennials on Facebook, YouTube, and Twitter. In just a month, Old Spice became the most-viewed brand on YouTube, boosting sales and market leadership. Takeaways Embrace Change: Adapt to trends. Know Your Audience: Meet them where they are. Be Creative: Take risks. Engage Authentically: Build genuine connections. Old Spice’s bold and humorous campaign set a new standard in advertising, reminding us of the power of creativity and authenticity. #Marketing #OldSpice #Advertising #SocialMedia #Innovation

A fascinating look at how social media is influencing not only marketing but also physical spaces, what movies we choose to watch and the filter in which we look at the world. #socailmedia #marketing #businessdevelopment #digitalbranding #branding #company #business

There are more ways than ever to reach consumers, from art to film to sports to music, and more brands competing for attention within them. In a fragmented media landscape, audiences have split into a constellation of niches, leaving fewer opportunities to capture the attention of the masses. Fashion businesses are deepening their ties to intersecting cultural forces in part because they can no longer bank on name recognition or the right location in the mall to draw customers. Every brand is now in direct competition for shoppers’ attention online, and attempting to outspend rivals with social media marketing and paid search results is rarely successful in the long run. Prospective customers have learned to tune out the constant bombardment of advertising on their Instagram feeds and there’s always someone willing to spend more on online advertising. BoF's case study 'How to Create Cultural Moments on Any Budget' breaks down the strategy that goes into creating a cultural moment that stands out, captures consumer attention and leads to a meaningful lift for a brand. https://lnkd.in/e4YWWcHN

Everyone has a hill they will die on. I have 7. 🔥Hot DTC takes most disagree with… 1. 95% of brands are too reliant on paid social. 2. Obsessing over daily metrics throttles growth. 3. Most founders SHOULD have day-to-day involvement in their business. 4. Too much time is wasted on content calendars. Too little time is spent on social listening. 5. Most brands should NOT be running a customer-affiliate cash program (sorry fellas Zohaib Noah 🤷♂️). 6. Branding for sub $5M revenue brands is mostly bullsh*t. 7. Heavy “discount brands” are going to really struggle in the next 12 months. Go on then… What’s your hot DTC take? 👀

I’ve analyzed the Facebook Ad funnels of 8 eComm brands that generate over $1B/year in revenue. It turns out they have 1 thing in common. They all implement the same direct-response marketing principle, allowing them to profitably acquire new customers at scale. This concept has been around for over 70 years. It’s a fundamental marketing principle that you need to be aware of. I filmed a video explaining that concept and sharing the 15 best ad creative examples that every DTC brand needs to run. 👉 UGC, 👉 GIFs, 👉 Static Images, 👉 Target Avatars, 👉 Awareness Levels… If you want to understand the secret behind the ad creative strategy that generates over $1B/year in sales… 💬 Comment “send” and I’ll send it to you. We need to be connected!

In todays retail space, the way we reach our consumers is constantly changing. Timing and positioning is crucial in order to maintain relevance and evolve.