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Let's clear something up: A content writer and a copywriter are not the same thing. Whether you're looking to hire an online writer or position yourself as one, you need to understand the distinction between the two. Otherwise, you risk misaligned expectations around outcomes. So, what's the difference? Simply put: A content writer educates. A copywriter converts. The mission of a content writer is to help prospective clients get to know, like, and trust your brand. They measure success based on engagement, brand loyalty, and increased web traffic. If you're a business hiring a content writer, that's what you should expect. They're good at blogs, emails, and social content. A copywriter, on the other hand, optimizes for conversions. They're trained to write sales copy that takes you on a journey and gets you to take action. You want them for ads and landing pages. It doesn't mean a content writer can't also become a copywriter, but you need to learn how to convert—not just educate or entertain. The same goes for a copywriter who wants to write content. I do both. A lot of writers I know do both. But unless you have both skill sets, you probably shouldn't be positioning yourself as both. And if you're hiring someone, you should know what they specialize in, or you won't get what you're looking for. #contentwriting #copywriting #performancewriting #growth

What does a content writer do? This is a role that can be varied in terms of workload. But if we were to look at a content writer job description, what would it entail? Of course, a lot would be company- or industry-specific. However, we’ve picked out some of the main elements that might appear in a content writer job description: Plan Content marketing often forms part of a wider strategy. A good content writer will be involved with a project from the planning stages, understanding the brief, audience, and purpose of the content.

Copywriting friends, who's the best science & technology marketing copywriter you know? Someone who can write to an audience about engineering, R&D, or applied sciences while keeping it accurate and interesting? I've got an incredible lead. I've been working with Spire Communications for a little over a year. It's easily one of the best teams I've ever encountered (and I've worked with great teams). Imagine what an agency filled with senior-level talent working on high-impact projects with high-trust leadership would look like. That's Spire. They primarily serve US Gov clients, so this copywriter would craft copy and content for big federal sites, videos, reports, etc. Your work will be read by policymakers, leaders, and people working to improve the US. This specific role also looks like it'll be speaking to a broader audience of smart people. A few notes for the potential applicant: - This isn't an entry-level role. If you haven't worked in an enterprise environment before, it's probably not the right fit. - You should also have full-time experience inside a marketing agency. - You should understand the kinds of objections, challenges, and blockers that potentially arise while working with PhD-level stakeholders inside large orgs. - Occasional onsite work will be required, so someone who can reasonably travel to the Washington, DC area on occasion is desired. - The team operates on mutual trust and respect. It's incredible. Everyone gets their jobs done without needing micromanaging. But if you need to be micromanaged (be honest), this won't be a good fit. - We need someone who's great at proofreading/editing, so if you can do that too, all the better. Full JD is here: https://lnkd.in/gQU22V37 Again, this is NOT an entry-level, "I think I could wing this" role. We need someone with proven experience in similar environments. If you're interested, let me know. Happy to make an introduction for the right person.

I have already covered four reasons to hire a content writer for your brand in a previous piece. Here are some additional justifications for hiring a content writer: Increased website traffic. Improved brand awareness. Increased search engine rankings. Increased social media followers. Increased conversion rates. Improved customer retention rates. Increased brand loyalty. Are you in need of a professional content writer to help you bridge the gap between you and your target audience? Send me a DM, or mail me clokorocha@gmail.com #LinkedIncopywriter #Contentwriter

I'm in the midst of hiring a contracted copywriter for our website projects. I get some awesome applicants whose cover letters make my brain tingle with word-nerd delight. But then there are some common errors I see over and over. And over. I'll share a few of these copywriting job application errors over the next couple weeks along with my suggestions to fix 'em. The Wrong Portfolio I'm seeking clips that are directly relevant to my posting. This means the writer's portfolio includes published website content (homepages and service pages, plus blogs). Second-best is published journalism or professional blogs written for their own business as a writer/marketer or other work or volunteer gigs. What doesn't work in a writing portfolio? Self-published personal writings, fiction, poetry, and the like. I believe these should be kept completely separate from your marketing or journalism writing on your website or in your portfolio. For me, the right number of clippings is 3–8. More, and there's no way you're truly showing me the best. I'm not going to look at them all anyway, so you may as well pick for me. Less than that, and I wonder if you've done enough work to be the writer I need you to be. If you do have a huge library of awesome clips, then categorize them in a way that makes it easy for me to find what's most relevant to my posting. If you don't have a website, get one! Especially if you're looking for work as website or SEO copywriter. But in the meantime, use Google Drive to file your clips, and customize your portfolio for each application. Include live links if possible, but otherwise do your best to format each writing sample to facilitate easy reading. Interested in applying? Find my posting here: https://lnkd.in/gpbhaQDm #copywriting #writing #applyingforajob

The Essential Guide to Hiring a Website Content Writer. This blog aims to illuminate their multifaceted role, the benefits of hiring one, and how to find a writer who can propel your brand to new heights. Learn more 👇 #Blog #VOOV #VirtualAssistants #2024

🔍 Seeking: Creative Copywriter with a Quirky Twist! 🖋️ Hey LinkedIn! We're on the lookout for a talented copywriter who can add a dash of fun to our words. What we need: • Someone who can write engaging, out-of-the-box copy • Experience crafting catchy sales landing pages • A knack for making people smile while they read If you can turn boring into brilliant and mundane into memorable, we want to hear from you! Interested? Slide into my DMs with your most creative writing samples. Let's make our landing page pop! P.S. Quick reminder: A website isn't a landing page. We're looking for someone who knows the difference and can nail that sales-focused content. #CopywriterWanted #CreativeWriting #QuirkyContent

To all my fellow Hiring Mangers / Writers; Whats your take on using the terms “content writing” and “copywriting” interchangeably? I understand that content writers are typically those that write long-form writing (typically blogs/articles), whereas copywriters may write campaign slogans or social media posts (short-form writing). But… What if a person like me is interested in pursuing both roles? How would you convey that on your LinkedIn profile? #writing #contentwriting #copywriting

Why Every Brand Needs a Content Writer "Content is the bridge between your brand and your audience. A skilled content writer ensures that connection is strong, consistent, and impactful." #branding #contentwriter #Hiring #sales

In content creation, it's not uncommon to encounter confusion surrounding job titles and responsibilities. One common misconception revolves around the roles of Copywriters and Content Writers. Let's break it down to clear the air 👇 #copywriter #contentwriter #marketingagency #romaniancopywriter #contentmarketing #seoagency