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Join us in the heart of the Daytona International Speedway as Hollywood A-lister Brad Pitt takes the racing world by storm! 🏎️🎬 Pitt is on the track, not as a spectator, but as the star of an upcoming Formula One movie. The plot unfolds with Pitt, an aging driver, making a thrilling return to sports car racing. However, his presence has caused a stir among fellow drivers, with IndyCar's Scott McLaughlin and NASCAR's Bubba Wallace facing unexpected challenges due to heightened security and unexpected changes in parking arrangements. Former F1 champion Jenson Button and IndyCar's Colton Herta are among the top drivers impacted, with Herta even contemplating seeking advice from Pitt on breaking into F1! The filming sessions, featuring six cars on track at a time, have kept drivers like Button and Herta awake at night. The roaring engines of the identically prepared Porsche 911 GT3s, the 'movie cars,' alongside a Mercedes, BMW, and a 1999 Lola V8 (the official camera vehicle), add an extra layer of excitement to the Rolex 24 practices! This F1 movie, produced by Jerry Bruckheimer (known for "Days of Thunder") and with seven-time champion Lewis Hamilton as a producer and technical adviser, promises to be a cinematic spectacle. Joseph Kosinski, director of "Top Gun: Maverick," is at the helm. Get ready for an adrenaline-packed ride at the Rolex 24, where real-life racing and Hollywood glamour collide! #ExecutiveStorage #ExecutiveStorageDaytona #Daytona #DaytonaBeach #NASCAR #car #carracing #sportscar #BradPitt #Rolex24 #FormulaOneMovie #RacingExcitement

🔎 INSIDE THE COMPACT INDYCAR SCHEDULE 🔍 📚 | I have done a lot of digging in recent weeks to craft the piece linked below, delving into the impact of the compact IndyCar calendar on the paddock. 🗓️ | We have just come off the back of five successive weeks on track and the newly-released 2025 schedule boasts 14 races in the final 18 weekends. 💡 | This piece has insights from a whole host of drivers from recent weeks as I canvassed their views on whether they like such a constant period of races. ➕ | There is also some fascinating insight from a mechanic’s perspective and how they deal with these sorts of periods. 📝 | Details include the prospect of more successive races next year and the exhaustion felt by teams and drivers, but also the rewarding nature of the schedule. 🤔 | Also: why some relish this sort of period, the difference that management can make and how it can help to build momentum for drivers and the series. 📲 | You can read my full feature for DIVEBOMB Motorsport Magazine below! 👇 #INDYCAR

🌍🏎️ IndyCar is Taking on the World! (Apparently) The buzz seems to be real: IndyCar is considering an off-season international series. This isn't just about more races—it's about revolutionising motorsport. Why should we care? 1️⃣ Global Expansion: Imagine IndyCar on tracks from Tokyo to São Paulo. More eyes on the sport = more fans, more markets, more excitement. 2️⃣ Increased Competition: Diverse racing talents from all over the world in one series. Potential for local wildcards to take place? 3️⃣ Brand Growth: For stakeholders and sponsors, this would be valuable. Sponsors would be seen aligning with a forward-thinking sport and being apart of a transformative journey. 4️⃣ Fan Engagement: New layouts and new tracks means fresh exciting racing. IndyCar could be on the verge of redefining national racing 🏁 #IndyCar #Motorsport #GlobalExpansion #Innovation #Racing #SportsMarketing

🏁 Exciting News for Motorsports Fans! In case you didn't hear the 2025 IndyCar Season Will Be Televised on FOX Network! 🏁 As we gear up for the 2025 IndyCar season, there's a palpable buzz in the air! For 2025 all the high-octane action will be broadcast on FOX Network. 📺✨ Here's why this is such a big deal: Expanded Reach: With FOX's extensive reach, more fans across the nation will have access to the exhilarating world of IndyCar racing. This means more people can experience the thrill of speed, strategy, and skill that define our sport. Enhanced Production Quality: FOX is known for its top-notch sports coverage, ensuring that every race is captured in stunning detail. From heart-pounding overtakes to intricate pit stop strategies, fans will get a front-row seat to all the action. Maybe I'll even get some coverage! 😎 Boosting the Sport’s Profile: Being featured on a major network like FOX elevates IndyCar’s profile, attracting new fans and potential sponsors. This visibility is crucial for the growth and sustainability of the sport we love. Engaging Coverage: INDYCAR's experienced commentary team and innovative broadcast techniques will provide in-depth analysis and behind-the-scenes insights, enhancing the viewing experience for both seasoned fans and newcomers. Let's get ready to support our favorite Juncos Hollinger Racing drivers as they take on the track in 2025! 🏎️💨 #IndyCar #FOXNetwork #Motorsports #RacingSeason #2025IndyCarSeason #SpeedAndThrill #RacingFans

The Indy 500 is always the headline act of any INDYCAR season, but this year's felt perhaps even more pivotal than usual. Against the backdrop of the Team Penske push-to-pass scandal, a mixed (at best) reaction to the Thermal Club $1m Challenge, and ongoing media rights renewal negotiations, IndyCar needed "The Greatest Spectacle in Racing" to deliver, to remind everyone of the excitement and potential that the series has. It certainly delivered. Despite a four hour rain delay, the race averaged a total of 5.34m viewers across NBC and Peacock, an eight per cent increase on last year, whilst also becoming the most streamed IndyCar race ever. These figures are very impressive as, ordinarily, weather disruption tends to spell serious trouble for viewership - NASCAR's flagship Daytona 500 earlier this year saw a 27% drop in audience after it was delayed by 24 hours due to rain. On-track, the action was as exciting as any race in recent memory, with Kyle Larson adding to the intrigue with his attempt at "The Double" - aiming to become only the second driver in history to complete the Indy 500 and NASCAR's Coca-Cola 600 in the same day. Whilst ultimately unsuccessful, he was the top-selling driver for merchandise in the Indy field, underlining the appeal and profile that NASCAR drivers carry in US motorsport in particular, and his involvement no doubt contributed to the positive audience numbers. Whether it be NBC or Fox in control of IndyCar's broadcasting from next year, the series is in a position of real potential. After a shaky start to the season, let's see if the Indy 500 can be the springboard to start harnessing that potential and take it to the next level. #indycar #indy500 #motorsport #racing #sportsbiz

The question comes up over and over again: why do OEM's continue to race? 18 brands race in IMSA - International Motor Sports Association, just one of several series that features race cars built on production chassis or using factory components. The business model of manufacturer racing has changed from the oft-quoted but archaic "win on Sunday, sell on Monday" to something more akin to "race one weekend, tell stories for years." Drive to Survive showed us that it's the stories behind the scenes that hook us on racing. Winning helps but isn't the only factor anymore. The power of good content creation (good storytelling), frames specific brand messages and influences perception. Posting a well-produced video of a trackside motor rebuild, a young driver interview, or an epic qualifying run stands to bring just as much attention to an OEM race program as a podium. Every race weekend is an opportunity to share tales from the track, showing off what cars can really do when not limited by the constraints of boring road-civility. Lexus building brand awareness and enhancing their performance creds using motorsports makes sense even if they're not selling generation-old RC-Fs from their efforts (it debuted in 2014). So when asking the reason manufacturers race, the fact that this "old news" car is still coming up with new stories to tell is a clear indication why.

Is Formula One considering a Chicago Grand Prix?: Filed under: Motorsports Continue reading Is Formula One considering a Chicago Grand Prix? Is Formula One considering a Chicago Grand Prix? originally appeared on Autoblog on Tue, 30 Jan 2024 12:38:00 EST. Please see our terms for use of feeds. Permalink |  Email this |  Comments #car #cars #awesome

For any of you who watched the INDYCAR race on the weekend, you'll see what the article refers to. Obviously there are massive differences between Formula 1 and Indy racing, but the "clown show" I watched did nothing for the Indy BRAND, not to mention growing the sport internationally. "IndyCar has responded by turning inward, shutting itself off from an international future, and emulating the very worst parts of F1." Watch it and see. #automotive #automotiveindustry #sales #innovation #ecommerce #branding #ai #ev #electricvehicles #technology https://lnkd.in/gJ_dHRuk

We're less than a week away from the "greatest spectacle in racing", the 108th running of the Indy 500 🤩🏎 For those of us based in Europe or the Middle East, the world of American motorsports can feel far removed. With their oval racetracks, and larger-than-life driver personalities, it can be difficult for some of the more traditional fans of Formula 1 to see the similarities. I had the privilege of attending the INDYCAR Acura Grand Prix of Long Beach last year, and witnessing the IndyCar spectacle for myself. I was surprised by how great the fan experience was: unparalleled access to drivers (including an open paddock and signing sessions), cheap tickets, and an electric atmosphere that reminded me of Silverstone in the late noughties. If a brand is looking to tap into the motorsport scene in America, and engage with that fan demographic in an authentic way, sponsoring INDYCAR is a very good idea. But if the opportunity to engage with fans isn't enough, here's some other reasons why INDYCAR should be on your radar: 👉 In the U.S, the series’ 2023 average viewership of 1.32 million was higher than the viewership of F1 (1.24 million per race). 👉 Last year's Indy 500 drew a total of 4.93 million viewers in the U.S. 👉 This year's Indy 500 race will feature drivers from 15 (!) different nationalities, each of which has their own dedicated fanbase in their home country. 👉 Some of the most well-known drivers have taken part in the Indy 500 over the years, including Mario Andretti, Fernando Alonso, Nigel Mansell and Emerson Fittipaldi. 👉 The Indy 500 is one of the world's most iconic races and is considered part of the "Triple Crown of Motorsport" along with the 24 Hours of Le Mans and the Monaco Grand Prix. If you're a brand looking to break into motorsport and you would like to discuss your options, feel free to get in touch at charlotte.mcging@dune23.me 📩 🚀 #indy500 #motorsport #sportsponsorship #sportspartnerships 📸 (my very talented friend) Priscilla Poon

Interesting to look at the latest figures coming out of the US in NASCAR and INDYCAR... After Formula 1 set a new US viewership record at the Miami Grand Prix, the US-based series' figures appear solid on the surface. Dig a little deeper, though, and they appear to be heading in the opposite direction. With Nascar going into it's all-star break, and IndyCar approaching the Indy 500, the average audience for both championships is actually down compared to 2023: 📉 Nascar after 14 races: 3.35m viewers (2024) vs 3.48m viewers (2023) 📉 IndyCar after 5 races: 747.2k viewers (2024) vs 938k viewers (2023) Of course, Nascar was hit by rain delays for the Busch Light Clash and Daytona 500 which affected viewership, and a strong Indy 500 should resurrect IndyCar's numbers... #SportsBiz #Nascar #IndyCar