Movable Ink’s Post

Happy New Financial Year from Rey Advertising! As the fiscal year turns a new leaf, may your marketing strategies bloom, your brand shine brighter, and your endeavors yield remarkable returns! Here's to a year brimming with impactful campaigns, heightened visibility, and unprecedented success! Wishing you a year filled with memorable advertisements and lucrative opportunities! #FinancialGrowth #ReyAdvertising #NewBeginnings #OutdoorMarketing

Half the ideas we have about advertising are wrong. Trouble is, we don't know which half. (h/t to John Wanamaker, circa 1870.) It's a bizarre reality that even today, marketers regularly disagree about what works, what doesn't, and why. I developed the Laws & Levers of Brand Science to bring clarity to this hot mess.

Did you know that the world of advertising took a monumental leap forward in the year 1841? That was the year when the very first advertising agency was founded, laying the groundwork for the industry that so profoundly influences the media and consumption patterns we see today. This agency set the stage for the myriad of marketing firms that would eventually follow, shaping the competitive field of advertising that drives innovation and creativity in marketing even now. #MEKEMarketing #BeaPartofHistory #Marketing101

Half the ideas we have about advertising are wrong. Trouble is, we don't know which half. (h/t to John Wanamaker, circa 1870.) It's a bizarre reality that even today, marketers regularly disagree about what works, what doesn't, and why. I developed the Laws & Levers of Brand Science to bring clarity to this hot mess.

🌟💫 "The most powerful element in advertising is the truth." - Bill Bernbach A bold, eye-catching quote from advertising legend Bill Bernbach, emphasizing the importance of truth in marketing. To encourage authentic marketing practices, spark meaningful conversations, and inspire professionals to prioritize truth in their advertising efforts. #Marketing #Advertising #Truth #Authenticity #BillBernbach #QuoteOfTheDay

When your marketing budget is meant to build a lasting brand, but those skyrocketing ad costs keep stealing your focus… 😅 Here’s the move: Find a balance between your short-term wins and creating high-value content that builds trust and loyalty. These assets help your brand build a lasting foundation and they're the key to reducing your acquisition costs over time. Play the long game, and the wins will follow. 🎯

The first goal of advertising is usually to capture attention—but are we really measuring it effectively? Laurel Rossi’s insights challenge us to rethink how we gauge the impact of creative work (link in the first comment). That said, we can't stop there. To truly assess creative effectiveness, attention must be tied to meaningful business outcomes. Without understanding how attention drives conversions and impacts the bottom line, we’re missing the bigger picture of creative’s true value. #Advertising #CreativeImpact #MarketingMeasurement

Customers don’t like a hard sell – weaving your product into the ad narrative can increase long-term memorability by 1.4x. For more creative tips, watch this Thinkbox presentation from Media, Marketing & Effectiveness: https://lnkd.in/gDiWz3uf

Customers don’t like a hard sell – weaving your product into the ad narrative can increase long-term memorability by 1.4x. For more creative tips, watch this Thinkbox presentation from Media, Marketing & Effectiveness: https://lnkd.in/gDiWz3uf

Noticed something different? So have we! (Pardon the pun 😁) Today, the RB team says goodbye to the Ratcliffe Brothers. And hello to noticed. Our new brand & system that will help you: - Stand out online - Land new clients - And tell your story Without relying on any old, outdated, boring marketing strategies. So if you want to get ahead of your competitors. Work with a team of marketing experts. And really get ‘noticed’. You know what to do… 👉🏻 www.noticed.co