Social shopping is a huge market – and it's growing fast. 🛒🚀 Stemming from the #TikTokMadeMeBuyIt phenomenon, TikTok Shop has shifted online shopping behaviors in ways we've never seen before. Consumers are brought from awareness to conversion in a matter of seconds, and the path to purchase has become a simple cycle of watch, shop, repeat. 🔁 Sam Gruet from The BBC reached out to Movers+Shakers' podcast hosts Lilia Souri and AJ Pulvirenti to discuss Gen Z's affinity for online shopping and where they see these behaviors headed– especially in the event of a potential US TikTok ban. Kudos to Sam for this piece! Listen to our new podcast, "Gen Z on Gen Z" 🎧 https://lnkd.in/gvU6btDA Read the article 📰 https://lnkd.in/g4bNqHw9 #SocialShopping #eCommerce #CommerceMarketing #GenZ #GenZMarketing #SocialMediaMarketing #MarketingTips
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How are businesses using TikTok Shop and Ads to build brand awareness and drive acquisition on TikTok? 🤔 I had the pleasure of talking with the Head of Partnerships at TikTok Shop, Liam Phillips (李昂), and the Head of Lifestyle Retail and eCommerce at TikTok Ads, Dave Morrissey on this exact topic on the latest episode of eCom@One With Richard Hill Podcast In this episode, we uncover some of the most impactful ways businesses are leveraging TikTok's business tools to scale revenue profitably. Fill your ears with 45 minutes of marketing magic through the link in the comments 👇
You bought it, didn’t you? You know what we are talking about. That viral fill a banana gadget you saw on TikTok. It’s an addiction. And you're not alone. From heatless curls to water bottles to mop slippers. You can literally buy anything on TikTok Shop. Thousands of people are getting influenced by what they see online. TikTok is changing buying habits and this can’t be ignored. But, does selling on TikTok cheapen your brand? Listen to this special podcast episode to find out. This episode is hosted by Rowan Payne, Senior Account Manager here at the agency. He chats to Dave Morrissey (Head of Lifestyle Retail and eCommerce at TikTok) and Liam Phillips (李昂) (Head of Partnerships at TikTok Shop). They talk about how businesses are using one of the fastest growing platforms in the UK right now to grow their revenue online. Find out: ⭐ How TikTok is quickly becoming a master at end to end shopping experiences ⭐ How businesses can leverage human to human connection to increase their return on investment ⭐ Why TikTok Shop and Ads are quickly becoming a match made in heaven ⭐ How this social media channel is shifting to a shopping hub and what that means for you It’s time to take TikTok seriously. Listen now to the eCom@One Podcast.
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You bought it, didn’t you? You know what we are talking about. That viral fill a banana gadget you saw on TikTok. It’s an addiction. And you're not alone. From heatless curls to water bottles to mop slippers. You can literally buy anything on TikTok Shop. Thousands of people are getting influenced by what they see online. TikTok is changing buying habits and this can’t be ignored. But, does selling on TikTok cheapen your brand? Listen to this special podcast episode to find out. This episode is hosted by Rowan Payne, Senior Account Manager here at the agency. He chats to Dave Morrissey (Head of Lifestyle Retail and eCommerce at TikTok) and Liam Phillips (李昂) (Head of Partnerships at TikTok Shop). They talk about how businesses are using one of the fastest growing platforms in the UK right now to grow their revenue online. Find out: ⭐ How TikTok is quickly becoming a master at end to end shopping experiences ⭐ How businesses can leverage human to human connection to increase their return on investment ⭐ Why TikTok Shop and Ads are quickly becoming a match made in heaven ⭐ How this social media channel is shifting to a shopping hub and what that means for you It’s time to take TikTok seriously. Listen now to the eCom@One Podcast.
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Co-Founder and President of Noibu | Preventing e-commerce revenue loss and customer frustration by eliminating website errors
“It's very important to understand who our audiences are and from which channel they are being redirected. If they're coming from TikTok, Snapchat, or Instagram, - it’s going to be a completely different audience. Usually, what we see is that certain platforms have a certain age range, and certain countries use some platforms more than others.” According to Ghiwa Salhani, E-commerce Supervisor at Fendi, each social platform drives a different section of your customer base to your website. So, it’s important to continuously analyze your site traffic to understand which channels are driving which segment of users, so you can craft your campaigns accordingly. On the latest episode of The E-commerce Toolbox podcast, I was joined by Ghiwa to discuss: - How to successfully market luxury brands to Gen Z - How to personalize experiences for Gen Z customers - Driving conversions and merchandising with AI - The state of e-commerce in the Middle East Catch our conversation here: 👉 Apple: https://bit.ly/3VXPtsg 👉 Spotify: https://spoti.fi/4eBKvsH
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MOJU create fresh, vitamin-packed juice shots that power your immunity, your vitality and your gut health. ⚡🫚🥭 You've probably seen them during your weekly supermarket shop. And, before the pandemic, they were almost exculively sold in retail stores. But when more people started shopping online, it was clear they needed to pivot their stragegy. Josh Lewis, the brand's Senior Growth and Ecommerce Manager, joined Barney Cox on the Ecommerce Marketing 101 podcast to talk about the ways MOJU got ready for DTC shoppers. They discuss: 🤑 How they redesigned their ecommerce store so it was ripe for conversions 🤸 How Josh learned to be flexible when trying out new ideas and marketing strategies 🧑💻 The importance of creative and how MOJU cleverly repurposes their assets ✂️ Why Josh and his team decided to cut their paid acquistion spend in half In this snippet, Josh talks about using the Meta Ad Library to see what's trending. And, more importantly, to continusly test your creative and make notes on what's working and what can be improved on. You can listen on: Apple podcasts: https://apple.co/3HvJJOn Spotify: https://spoti.fi/3HyWGXM Or, head to the comments for the full video on YouTube 👇
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Seasonality impacts every app differently. In our latest podcast, Seifelislam Hassan from momox discusses his approach to achieving growth in those quieter months: bit.ly/4bMfrFi #mobilemarketing #retargeting #ua #appmarketing
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Matt Navarra brings unrivaled expertise to the first episode of our Building Brand Advocacy LIVE specials. 🎤 Filmed at the Social Commerce Summit: London 2024, the world’s top Social Media Consultant joined Paul Archer & Verity Hurd on-stage. Together, they detailed the crucial industry trends brands must leverage to navigate platform updates, consumer culture, and the Social Commerce landscape successfully. Catch the full podcast to discover… 📆 The roadmap to success; from 2023’s lessons to blueprints into 2029 🤝 Why private communities are content & community building’s next frontier 🛒 How Live Shopping & AR will impact brands in the West 📸 Why UGC & capitalizing on creator-led authenticity are brand non-negotiables 🤳 What lies ahead for TikTok, Snap Inc., Instagram, Facebook, WhatsApp & YouTube If you’d like further proof of Matt’s on-the-pulse abilities, you’ve got it. In this talk, you’ll hear him predict a TikTok Shop Day (like Amazon Prime Day, but more sociable). Later in the Summit, TikTok’s Fashion Lead, Broghan Smith, exclusively confirmed it… To learn more from Matt, listen or watch wherever you like your podcasts. Links to tune in from Spotify, Apple Podcasts, or YouTube are in the comments. #BuildingBrandAdvocacy #BrandAdvocacyWithDuel #SocialCommerceSummit #SocialCommerce #MarketingPodcast
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Branded traffic can be a big problem for a lot of Ecommerce stores using Google Ads. One way we solve this at Y&D is through existing customer exclusions using audience lists! Listen to our podcast episode “Branded Traffic: The Costly Mistake Ecom Businesses Can’t Afford” to find out more. #googleads #ecommerce #brandedtraffic #audiencelist #pmax #shopifystore
Excluding Existing Customers With Audience Lists
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Co-Founder @ eStreamly | Video Shopping SaaS | Passionate about Innovation & Commerce. Love exploring and learning. Helping great people and brands grow online sales through shoppable livestream & video
Cracking the Social Shopping Code with Neil Twa from Voltage Holdings, LLC! In this episode of the Live ecommerce podcast, we explore Amazon influencer program & liveshopping, the role of AI in content creation, TikTok & building ecom businesses to sell. Lot to unpack! https://hubs.ly/Q02xzb6W0
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Co-CEO @ Vimmi, the Video Commerce Platform - Live Shopping, Shoppable Video, Social Commerce | Host of the Mastering eCommerce Marketing podcast
Don’t miss out — social commerce is taking over! I had a great chat with Jordan West from upGrowth Commerce on the latest episode of eCom Pulse Podcast. We covered everything from TikTok Shop strategies to founder-led growth and what it takes to stand out today. Find out what everyone’s talking about! 👇 #SocialCommerce
"Social commerce is the future, and brands that get in now will have the edge." — Jordan West In the latest episode of eCom Pulse Podcast, I chat with Jordan West, founder of upGrowth Commerce and host of the Secrets To Scaling Your E-commerce Brand podcast. We talk about what’s really working in e-commerce today and why social commerce is becoming a must for brands looking to connect with customers in meaningful ways. Here’s a quick rundown of our discussion: ✅ How TikTok Shop is setting new standards for social commerce. ✅ The role of authentic, founder-led growth in building trust. ✅ Strategies upGrowth Commerce uses to help brands excel across new channels. ✅ The "halo effect" in marketing and why it matters. ✅ Why big brands are cautious, but smaller brands are thriving. Want to learn how these ideas could shape your e-commerce strategy? Check out the episode and hear it straight from someone who knows the game. Listen to the full conversation here: https://lnkd.in/e-XKZpVG #socialcommerce
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"Social commerce is the future, and brands that get in now will have the edge." — Jordan West In the latest episode of eCom Pulse Podcast, I chat with Jordan West, founder of upGrowth Commerce and host of the Secrets To Scaling Your E-commerce Brand podcast. We talk about what’s really working in e-commerce today and why social commerce is becoming a must for brands looking to connect with customers in meaningful ways. Here’s a quick rundown of our discussion: ✅ How TikTok Shop is setting new standards for social commerce. ✅ The role of authentic, founder-led growth in building trust. ✅ Strategies upGrowth Commerce uses to help brands excel across new channels. ✅ The "halo effect" in marketing and why it matters. ✅ Why big brands are cautious, but smaller brands are thriving. Want to learn how these ideas could shape your e-commerce strategy? Check out the episode and hear it straight from someone who knows the game. Listen to the full conversation here: https://lnkd.in/e-XKZpVG #socialcommerce
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Associate Marketing Manager at Movers+Shakers
3moGen Z on Gen Z goes global!!