Moz’s Post

Back in August 2022, the Moz Content Team made a big change to the way we format our weekly Whiteboard Friday posts. We started including digitized versions of the whiteboards in each post to help with legibility, accessibility, and shareability. And guess what — all the digital whiteboards since then have been created by one person — yours truly! So why am I sharing this now? Because I just digitized my 100th whiteboard for the Whiteboard Friday series on the Moz Blog! 🎉 Taking a trip down memory lane — this change actually grew out of the need to find a way for hosts to record episodes outside the office and without a whiteboard during the early days of the pandemic. A few of my team members (myself included) recorded ad-hoc episodes for which I hand-drew whiteboards on an iPad(!!), trying to maintain the feel of a hand-drawn board without one. I loved those boards, but they took forever to create. We wanted to recreate the feel of those first digitized boards but in a way that was scaleable. After all, we had to be able to consistently create one every week. 🧠 🎨 I partnered with our amazing design team (Shoutout to Troy White) to get digital frames made that I could use to brand these images and got to work. If you follow the Moz Blog and Whiteboard Friday, you now see one of these images every week. And having just passed the 100th design, I wanted to share a few of the boards I’ve digitized over the years. (Although I wish I could share them all, I had to pick just a few to highlight.) In no particular order: — A Content Engine that Drives Revenue | Ross Simmonds — Top SEO Tips for 2024 | Crystal Carter — An Apple Search Engine? | Tom Anthony — You’re Measuring Your Branded SERP Wrong | Dominic Woodman — 4 Stats About SGE | Tom Capper — Data Storytelling: Skills and Elements | Lazarina Stoy — What Is Headless SEO? | Lidia Infante — Harnessing Generative AI for SEO and Content Success | Alisa Scharf — How Reading Patterns Can Help Us Optimize Content for Organic Search | Chloe S. — 3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) | Kristina Azarenko — Directional Reporting in GA4 | Dana DiTomaso — Actionable AI | Britney Muller — Catering to User Behavior Shifts During Times of Economic Turbulence | Emma Russell — Optimizing for AI Overviews | Garrett Sussman — UTM Tagging for Google Business Profile | Claire Carlile — 4 Surprising SEO Test Results | Jandira N. Thank you to all the amazing hosts over the years for providing such compelling content for me to work with, and thank you to my manager, Melissa Rae Brown, and the Director of Content, Jo Cameron, for trusting me with such a cool task! Check out all our Whiteboard Friday posts here: https://lnkd.in/gVGBTETv