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🚨 How to prepare for A𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐁𝐢𝐠 𝐃𝐞𝐚𝐥 𝐃𝐚𝐲 🚨 Amazon Prime Big Deal Day is just around the corner, happening on October 8 and 9. This 48-hour tentpole event offers Amazon Prime members exclusive discounts—so how can you make the most of it and set yourself up for a successful Q4? 𝐇𝐨𝐰 𝐭𝐨 𝐏𝐫𝐞𝐩𝐚𝐫𝐞: - The 𝐥𝐞𝐚𝐝-𝐮𝐩 phase usually begins 𝐭𝐰𝐨 𝐰𝐞𝐞𝐤𝐬 𝐩𝐫𝐢𝐨𝐫 (or four weeks for bigger brands focusing on awareness). During this time, shoppers are aware that deals are coming, so expect them to tighten their wallets and hold off on buying until the event.   𝐖𝐡𝐚𝐭 𝐒𝐡𝐨𝐮𝐥𝐝 𝐘𝐨𝐮 𝐃𝐨? 1. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐀𝐝𝐬: Focus on Sponsored Products, Sponsored Brands, and Sponsored Brand Video ads targeting the keywords you want to rank for. 2. 𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐁𝐢𝐝𝐬 & 𝐁𝐮𝐝𝐠𝐞𝐭𝐬: As competition heats up, be ready to increase bids and budgets to maintain your visibility and capture shopper interest. This is a critical time to set yourself up for success—prepare your campaigns to take full advantage of the increased traffic! Ready to dominate Prime Big Deal Day? Check out the full video for more details: https://lnkd.in/dj6SvfJv #AmazonFBA #PrimeBigDealDay #EcommerceStrategy #TentpoleEvent #AdStrategy #SalesGrowth #Q4Prep

🚀 Amazon Just Revealed a Game-Changer for Q4 Promotions! Amazon DSP just dropped a powerful new tool—Reward Ads! Imagine offering customers an Amazon voucher worth 25% of their purchase to use on future orders. 🔥 Why does this matter? During mega promotional periods like Black Friday and Prime Big Deal Days, you can now target specific customer segments with even better deals! Whether it's a high-converting lifestyle audience or a niche group, you can personalize your offers and maximize conversions. Smart Strategy: Use Reward Ads in the lead-up to big events, so not only are you boosting visibility and offering great discounts, but you're also increasing the likelihood that customers will use their voucher again during the sale. Bonus: You can direct customers to a custom-built brand store, showcasing your entire range of promotions—not just the single product in the ad. This is only the beginning for Amazon DSP, and we’re expecting even more innovative ways to target customers in the near future! 💡 Curious to know more? Check out Amazon's official guide for all the details. Ready to boost your Q4 strategy? Let’s talk about how you can leverage these new ads! #AmazonDSP #AmazonAdvertising #RewardAds #Q4Strategy #EcommerceGrowth #DigitalMarketing #BlackFridayDeals #PrimeDay #TargetedMarketing #BrandVisibility #AmazonSellers

Amazon Prime Day is around the corner on October 8 and 9, presenting a fantastic opportunity for brands to enhance sales and connect with millions of eager shoppers. 🛒✨ To make the most of this event, here are some strategies to consider: 1. Prepare your inventory to meet the expected surge in demand. 📦 Ensuring you have enough stock can help you capture sales. 2. Optimize your product listings with engaging images and clear descriptions to attract potential buyers. 🖼️📝 3. Leverage Amazon’s advertising tools to enhance visibility during the event. 🚀 Running targeted campaigns can drive traffic to your listings. 4. Promote your Prime Day deals on social media to build anticipation and encourage more customers to shop. 📣💬 5. Monitor your performance closely to understand what strategies work and adjust as needed. 📊🔍 Let’s use this opportunity to boost sales and grow our brand presence during Amazon Prime Day! #AmazonPrimeDay #Ecommerce #SalesBoost #BrandGrowth #RetailSuccess #MarketingStrategy

Brands shall start preparing for Amazon Prime day in advance. Amazon prime day was first introduced by Amazon in july 2015 to commemorate the company's 20th anniversary. However, since then it is an annual shopping event. We can expect prime day in second week of July. 𝐖𝐡𝐚𝐭 𝐛𝐫𝐚𝐧𝐝𝐬 𝐜𝐚𝐧 𝐝𝐨 𝐭𝐨 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐨𝐮𝐭 𝐨𝐟 𝐩𝐫𝐢𝐦𝐞 𝐝𝐚𝐲 𝐢𝐬: ▪️ Plan Ahead and analyze past performance data. ▪️ Include limited time offers, bundle deals or offer discounts on your new products. ▪️ Optimize your storefront to showcase your best selling products. ▪️ Partner with influencers having significant following on social media and Amazon Live. ▪️ Optimize your product listings and monitor competitors. ▪️ Provide exceptional customer service to your customers. Amazon suggests to send in the inventory to their warehouse by June 20, 2024 and create your deals by May 3, 2024 to participate in prime day sale. To create a deal, make sure your account has rating of more than 4 stars and your product has rating of more than 4. #Amazon #AmazonFBA #Amazonprimeday #Amazonwholesale

Here’s you 10x during your Prime Day this year. That’s 20 days worth of selling in just 2 days. #MoneyMath Now that the dates have been announced… 16-17 July if you’ve been sleeping… It’s time to bolt down your strategy Now, a minimal amount of work will usually get you 3x. But I’ve seen Brands as much as 20x on Prime Day. But that’s when sellers inflict their own fury on Prime Day. ------- Here are the tools you have left to make it a killer sale: ❌ Lightning Deals are out if you havent set one up. ✔ Prime Exclusive Deals. (Yes, they're still available.) -Theres no fee to run one. -Fewer restrictions than Lightning Deals. -They'll get you a clever badge on Prime Day. ✔ Coupons. -They increase CTR from the search page. -They increase Conversion on the Detail Page. ✔ Social Media Promo Codes. -They target your brand enthusiasts. -Amazon's algorithm LOVES off-platform traffic. ✔ TikTok or Meta to Amazon Ads. -Discounts will convert at a much higher rate -Amazon's algorithm LOVES TikTok and Meta traffic. -Reminder: TikTok roll require a landing page. 🔓 Leverage your Socials and Email Lists. HARD. -👆This is the real unlock. -Piggyback’s on Amazon’s 9 figure marketing. -"Prime Day Deal", in the hook or Sub Line increases open rate. Don’t: Just set and forget your deals. Don’t: Expect a miracle because you’re running a deal. Do: Drive traffic to your deals. Do: Carefully sync your socials and emails. Customers won’t magically find your sales and promos. Use pre-announcements, teasers, and reminders throughout the event. Bonus: Some sellers do this once a month to stim the algorithm. Bonus bonus: Use the same lists to ask for reviews a week after the event. Show time. ——— 🔹 We grow brands on Amazon. 🔹 We increase velocity in Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other cool retailers. #cpg #cpggrowth #retailgrowth #retailvelocity #omnichannel #retail #amazonagency #retailmedia #shoppermarketing #othercoolstuff

Amazon Prime Day is just around the corner, and it's the perfect time to boost your sales and visibility. Here are a few essential tips to maximize your success during this high-traffic event: 𝐏𝐥𝐚𝐧 𝐘𝐨𝐮𝐫 𝐀𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐖𝐢𝐬𝐞𝐥𝐲: Ad bids will be significantly higher during Prime Day. Make sure to set realistic budgets and bid strategies to stay competitive without overspending. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬: Ensure your product listings are fully optimized with high-quality images, detailed descriptions, and relevant keywords to attract more buyers. 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐟𝐢𝐭𝐬: With the increased traffic, it's crucial to calculate your profits accurately. Consider all costs, including higher ad spend, to ensure you're making the most of this opportunity. 𝐑𝐞𝐯𝐢𝐞𝐰 𝐏𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐃𝐚𝐭𝐚: Check your previous placement data and focus your advertising efforts on the placements that have performed best for your products. Targeting the right placements can significantly enhance your campaign's effectiveness. 𝐒𝐭𝐨𝐜𝐤 𝐔𝐩: Make sure you have enough inventory to meet the surge in demand. Running out of stock can result in missed sales and lower rankings. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬: Use Prime Day-specific deals and discounts to entice shoppers and boost your sales volume. ----------------------------------------------------------------------------------- AGL is a complete Amazon Brand Management agency dedicated to assisting brands facing growth challenges. #AGL #AmazonFBA #Ecommerce #AmazonSeller #EcommerceTips #FBA #AmazonBusiness #Amazonads #AmazonPPC #AmazonAdvertising

See what stood out on Amazon Prime Day 2024 (short recap) 📝 ⏯️ Amazon Prime Day wrapped up with $14.2 billion in sales, with an 11% year-over-year increase, according to Adobe Analytics ⏯️ 49.2% of purchases were made on mobile phones rather than desktops, as reported by USA Today ⏯️ Here are some more initial insights according to Numerator's live tracker: > Top items sold: Amazon Fire TV Sticks, Premier Protein Shakes, Liquid IV Packets > Average Order Value: $57.97 > Average Household Spend: $152.33  > Average Spend per item: $28.06 > Survey respondents stated top items purchased were in Apparel & Shoes, followed by Home Goods What did we learn from Prime Day 2024? 🎁 Offer Exclusive Deals and Discounts 📦 Create attractive Product Bundles 📢 Engage Customers Early (teasers, sneak peeks, upcoming deals) ✨ Leverage Influencers There are a lot more details to dig into! But for now, here’s Amazon Prime Day in a nutshell. 💬 What was your key takeaway from Prime Day 2024? Share in the comments! #AmazonPrime #PrimeDay2024 #Amazonads# #ecommerce

Amazon Prime Day is one of the most important shopping days of the year, attracting millions of customers with amazing deals and special offers. In 2023, online buyers spent more than £1.15 billion on Amazon Prime Day. While Amazon's success may appear unique and unattainable, Amazon's methods provide strategic insights that brands of all sizes can benefit from. By analysing the elements that make Prime Day a retail powerhouse, you can apply similar strategies to improve your brand's performance. Expand Your Advertising Reach Across Multiple Platforms One of the key strategies Amazon employs during Prime Day is ‘diversification’. Amazon spreads its advertising efforts across various platforms to capture the widest possible audience. This approach maximises the number of Prime Day promotions that are seen by potential customers wherever they are browsing online. Diversifying your media spend across multiple networks—such as Google Ads, Facebook, and https://lnkd.in/eqPukbGv #TrendsFeatures

Attention, e-commerce enthusiasts! 🎉 Amazon has just announced the dates for Prime Day 2024! Mark your calendars - Prime Day 2024 will take place on July 16-17, 2024. That's two full days of unbeatable deals, exclusive product launches, and can't-miss savings across every category imaginable. Prime Day has become a global phenomenon, with shoppers around the world eagerly anticipating the epic discounts and one-of-a-kind offers. From innovative new product debuts to enhanced personalization and AI-powered recommendations, the opportunities for businesses to connect with eager buyers are endless. Are you ready to maximize your Prime Day success? 💪 Reach out to discuss how our team of Amazon Ads and our Amazon Ads Partners can help you craft a winning strategy and take full advantage of this retail juggernaut. Let's make Prime Day 2024 your brand's biggest triumph yet! #PrimeDay2024 #AmazonAds #EcommerceTrends #PrimeDay #Twitch #Advertising #DigitalMarketing

...Tis the season!... Prime Day is upon us 🤔 How are you prepping? With rising cost-per-clicks, competitive shopping events through other retailers, and more brands looking at their true TOTAL ROAS - it is more important than ever that brands approach Prime Day with creativity. Some questions to ask: ➡ What is your "lead-in" strategy, and how do you plan to leverage it during Prime Day? ➡ Where can you leverage product page ad placements to encourage basket building? ➡ Have you set reasonable expectations around ROAS during the month of July based on set sales goals? CPCs are HIGH ➡ Shoppers want to best deals - what deals have you set and how are you planning to keep ads live through core shopping hours? ➡ Are you leveraging top of page placements big multipliers? (only 20% - 30% of shoppers make it past page one - possibly less) ➡ Video is crucial to the shopping experience, are you currently running video ads and building relevancy within searches that matter most? ➡ Are your expectations reasonable for your category and/or brand given your budget, your promotions and current share within your category? A couple of tactics to keep in your back pocket: 🔸 Push upper funnel tactics BEFORE Prime Day 🔸 Leverage retargeting during the prime shopping days 🔸 Tap into off-Amazon advertising to drive into Amazon 🔸 Keep those video ads on - Sponsored Product will exhaust quickly 🔸 Determine where your product can be seen as "complimentary" to another and target within the product page What other thoughts do you have? Drop them below ⬇ and as always, The Topo Agency is here to help you navigate the unpredictable landscape of Amazon, so if you're looking for some help reach out to myself or someone from my team... we're here to help! 🏔 🧗♀️ . . . . . . . . #AmazonSupport #AmazonAgency #AmazonAdvertising #PrimeDay #PrimeDay2024 #AmazonSeller #AmazonVendor #AmazonHelp #eCommerce #AmazonStrategy #TheTopoAgency #AgencyPartner #AmazonPartner