The Shirt Sponsorships are one of the most important assets of a club in order to drive revenue. Depending on the market - there will be at least 2 sponsors on the front of the shirt and the sleeve - in some markets you can even see brands being displayed on the back of the shirt or even on the shorts. Therefore, clubs push these assets when it comes to negotiations and they got very creative in granting additional activation rights outside the shirt or short to justify big tickets. The below is a good overview of the current status quo of the top European leagues front of shirt sponsorships and the Messi effect in the MLS - pushing the French League 1 out of the top 5 globally! #sportsbusiness #sponsorships
💰 Lionel Messi's arrival sent Inter Miami CF to the top of the sponsorship charts, helping his team secure the most lucrative shirt deal in Major League Soccer with Royal Caribbean Group. 📈 The Messi effect also helped the club more than double the value of its sleeve sponsorship rights in a deal with Fracht Group - North America. 🏆 The rising tide has lifted all boats, as franchises across #MLS are enjoying shirt sponsorship revenue uplifts ahead of the upcoming 2026 Fifa World Cup. 👉 For a full breakdown of MLS’ sponsorship market, explore our Data Snapshot: https://lnkd.in/egSrk_ER