This is really welcome data on something which should be common sense When the cost of distributing content was high, producers went for a one-size-fits-all approach Now the cost of making, marketing and distributing podcasts is almost zero, we can make content designed to resonate with particular audiences or niche interests If audiences are engaging with advertisers, then they’re engaging with and trust you and your content #podcastproduction #diversity #contentmarketing #podcasts
As we near 2024 with just 2 days to go, we unveil #2 in our Top 10 Findings: Diverse audiences are engaged podcast listeners 🎙️🌍