Mark Scanlan’s Post

4screen x Coop Alleanza 3.0 "Working with 4screen gave us a viable edge in local market penetration. The In-Car Marketing approach has not only heightened our brand awareness but also fostered a connection with our customers through personalized, relevant offers. We are excited about what this type of innovation means for our local brand presence in the digital age." - Lorenzo Sbrilanci & Giovanni Mezzetti, Coop Alleanza 3.0 Digital Marketing Specialists Click here to learn more about how Coop Alleanza 3.0 is finding success by connecting with their on-the-go customers in real-time: https://lnkd.in/eWQWX_Rx #InCarMarketing #DriverInteraction #4screen #DigitalMarketing

Want to boost your brand's visibility in retail? ️ With Retail Media, you can reach customers at the exact moment they're ready to buy. Find out what Retail Media is, the importance of this marketing approach and how it leads companies to success. Link in comments! #ecommerce #retail #marketing

🛍️ Our Ecommerce Trends Report has uncovered the top 5 challenges facing retail brands this year. From building brand awareness and handling website migrations, all the way to attribution and creating unique ideas - everyone’s feeling the pinch in different ways in 2024 😨 Hear from 500 market leaders on their marketing predictions for the year ahead - follow the link in the comments. #ecommerce #digitalmarketing

A new Genesys study finds shoppers are not satisfied with the experience online retailers are providing at key points in the buyer's journey. Read the full report to learn how to build up brand loyalty and trust.

🔥⭐Happy #MarketingTipMonday! Today's tip is coming from the popular #CNWebinar, "Leveling Up Personalization in 2024". Watch the full recording here: https://hubs.ly/Q02s4G3t0 “Utilize tools to engage anonymous visitors with personalized discounts based on their site behavior, predicting their potential value. Tailor these incentives, such as a 15% discount, to encourage conversions. Time-limiting offers can further enhance urgency, turning anonymous interactions into valuable conversion opportunities.” — Carolyn Pollock, CMO, Tailored Brands, Inc. 🚨PS: Gain more insights from 150+ industry-leading speakers at the 2024 CommerceNext Growth Show on June 11-13 in New York City! Secure your spot now: https://hubs.ly/Q02s4z6h0 #CN2024 #Marketing #Ecommerce #Retail #Digital #Personalization

Trend I'm seeing with multi-region/multi brand merchants: 🗄 Merchants wanting more than just the ability to see a portfolio of their marketing platforms. Dotdigital has done this for years and can advise on the use cases where this would be the best fit for your business. 🏪 Merchants are asking for multistore connectivity into the same marketing platform. Enabling the sharing of actionable insights. 📨 Do you have multiple brands/regions and want a true unified view of all of your customers? Give me a shout and we'll take you through our industry leading CXDP platform.

Knowing the importance of brand analysis, Split Dragon proudly introduces its innovative Brand Analysis Services. This feature allows you to delve deep into your brand’s performance, product positioning, and market trends, equipping you with the tools you need to make informed decisions and strategic moves. #splitdragon #ecommerce #brandanalysis

A recent Genesys study finds shoppers are not satisfied with the experience online retailers are providing at key points in the buyer's journey. Read the full report to learn how to build up brand loyalty and trust.

Your Guide to Staying Ahead in the Market! Split Dragon's new Brand Analysis feature helps sellers know what trends to look out for and gives you data-driven insights on what you need to do to increase your visibility, see how it can benefit you here.⬇️ https://buff.ly/4aoScQo #splitdragon #ecommerce #brandanalysis

Unlock the secrets of total commerce! 🔓 In 2023, brands navigated the ever-evolving landscape, seizing three game-changing trends. Ready to peek into the future? Swipe left to reveal the trends that set the stage for 2024! 🌟 To read more, visit: https://ow.ly/HQaX50QjUWm #TotalRetail #TotalCommerce #RetailTrends #RetailPredictions