The evolution of the #Paralympic movement has been meteoric. From its inception as the Stoke Mandeville Games, to the first official Paralympic Games in 1960 with over 400 athletes competing. Fast forward 64 years and over 4,000 athletes will live out their Paralympic dream in #Paris this year, with grandstands full of #spectators and a global TV audience running into the billions.
Don’t miss being part of history in the making. Talk to your Nine representative today to find out how. More: https://lnkd.in/gGZxXKcR
As the Paris 2024 Paralympic Games enters its final weekend of competition, Nine’s broadcast of one of the year’s most uplifting two weeks has officially been certified as Inclusively Made.
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#paris2024#paralympics2024#parisparalympics2024#parasport#parasports#paraathletes#athleteswithdisabilites - Columnists from CBC Radio - How do they create a level playing field at the Paralympics?
In order to make the games as fair as possible, athletes compete in different categories based on their level of disability. Over time those categories are often adjusted in order to take into account new developments in medical technology and athlete ability. CBC's Blair Sanderson has this look at the challenges of creating a level playing field in para-sport.
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Since 1960, the Paralympic Games have challenged notions of disability, and what first began as a movement with just 400 athletes, has grown to 4,400 across 22 sports.
As the Worldwide Management Consulting Partner of the IOC, we’re using our global scale, deep insights, and understanding of innovation to show how firsts at the Olympic and Paralympic Games have helped shape the world.
Explore #TheFirstEffect to see how firsts move the world forward: https://deloi.tt/3Xpc4yP
Have you seen Channel 4 ‘s promo ad for the Paris 2024 Paralympic Games yet?
Irreverent. Hard hitting. Compelling.
At a little over 2 mins, “Considering What?" is the latest of their powerful campaigns that highlight these incredible athletes to challenge patronising attitudes and change perceptions about disability.
Replacing its ‘Superhumans’ forerunner, this campaign challenges people to view Paralympians as elite, world-class athletes, not as competitors “overcoming” their disabilities.
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Created by Channel 4’s multi-award-winning in-house agency, 4creative, the film captures the reactions of people as they watch Paralympic sport which, although well intentioned, are misguided and don’t appreciate Paralympians for what they are – world class athletes.
Rather than showing the athletes “overcoming their disabilities”, the film depicts Paralympians taking on and overcoming forces such as gravity, friction and time – the impassionate elements and unchangeable forces of our world – that make no exception for any athlete, regardless of someone’s disability.
A world-class concept worthy of the world-class sportsmen and women it showcases.
Kudos to Channel 4 for their dedication to promoting the Paralympics and for the enthusiastic audience that it has successfully cultivated. Its coverage of the Tokyo 2020 Paralympic Games reached over 20 million viewers, which is a third of the UK population. Additionally, their innovative approach on social media garnered 4.1 million views on TikTok.
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