Microsoft acquired LinkedIn in 2016 and has now decided to actively utilise this relationship. They have been rapidly increasing their investments in advertising departments in recent years, especially since they are aware of the audience coming to Bing and other tools they own thanks to artificial intelligence applications. As a result, we can now use LinkedIn data in the USA/Canada to create target audiences according to job titles and company sizes and advertise to these audiences. Perhaps in the near future, Microsoft Advertising will be a new way for B2B marketers to focus on potential customers. #Microsoftadvertising #linkedinads #b2bmarketing
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