MSLGROUP India’s Post

🚀 Meet the Bharat Z ! Key takeaways : 🔍 Bharat Z: Focus on travel, gadgets, health & fitness. Influenced by family and value for money. 🎯 For Brands: Go digital, highlight value, cater to Gen Z. #GenZ #ConsumerTrends #Marketing #DigitalEngagement

MSL Mojo is here and we have launched our first report ' Make Way for Bharat Z' . As we navigate through a rapidly changing world, it's inspiring to witness how young minds across Tier 3 and 4 cities are driving change across sectors, harnessing the power of digital tools, and bringing fresh perspectives to long-standing challenges. #BharatZ #GenZtrends #Trendreport

Can we put India's Gen Z in one box? -- this was the question that spurred the research and finally, we have the answer. After months of deliberation and decoding, we are ready to share the findings that may surprise you. Just a teaser, what do you think is their "top source for information"? If you feel online, you will think again. So if you want to learn more about Bharat Z do check out the report.

🚀 Successful Marketing Campaigns by Piramal Pharma Ltd 🌍 Piramal Pharma has launched several notable marketing campaigns, demonstrating their strategic focus on consumer engagement and awareness. Some of them were: ✴ 𝐢-𝐊𝐧𝐨𝐰 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 💡📅 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞: Raise awareness about ovulation and fertile days among women planning to start a family. 𝐓𝐚𝐠𝐥𝐢𝐧𝐞: “Are you trying on your best days?” 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: A year-long digital campaign with social media and influencer activations to reach a broader audience. ✴ 𝐏𝐨𝐥𝐲𝐜𝐫𝐨𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 🌟💊 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞: This Campaign Promoted Piramal's trusted antacid brand, Polycrol. 𝐁𝐫𝐚𝐧𝐝 𝐀𝐦𝐛𝐚𝐬𝐬𝐚𝐝𝐨𝐫: Actor Jisshu Sengupta. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: A digital campaign leveraging Jisshu Sengupta's popularity to highlight the product's benefits and expand market reach. #PiramalPharma #HealthcareInnovation #Polycrol #iKnowCampaign #ConsumerEngagement #DigitalMarketing #HealthcareAwareness #PharmaSuccess #GlobalHealthcare 🌍💊

The Boutique Agency Helping Dermatologists & Surgeons Become Top 1% Influencers: GlowLab Collective is a boutique agency guiding a new wave of respected voices to become elite influencers and content creators. Founded by digital pioneer Susan Yara, GlowLab provides comprehensive mentorship to experts like dermatologists and cosmetic chemists looking to build sustainable personal brands. What sets GlowLab apart is its 360-degree, "been there, done that" approach. Yara and her veteran team have walked in the shoes of the influencers they now coach - from content creation to production to talent management. This first-hand experience informs their holistic mentorship strategies. Rather than just brokering brand deals, GlowLab aims to equip its talent with well-rounded skills for long-term careers - audience growth, monetization, content strategy and more. As Yara states, "We really are now the digital department for a lot of our talent." To enhance service offerings, GlowLab recently merged into The Digital Department, providing its creators access to major platform partnerships, product launch capabilities and high-level brand connections a boutique firm couldn't provide alone. For Yara, the future of influence belongs to authentic subject matter authorities audiences can trust amid online noise. She believes providing valuable expertise, not just entertainment, is key for aspiring influencers to truly stand out. 👉🏼 Read the full story by clicking here: https://lnkd.in/g4Zx7TvW #InfluencerMarketing #Influencer #GlowLabCollective

I recently attended the Icubeswire India Influencer Conclave 2024: Chapter 2, and here are the key takeaways: - Growth through collaborations : Brands and creators emphasized the importance of long-term partnerships, with 67% of marketers planning to increase influencer budgets in 2024. These collaborations are key to creating genuine, impactful campaigns for today’s consumers. - Industry expansion:Influencer marketing is now valued at $21.1 billion globally (2023). Brands are moving beyond follower count, prioritizing creators who align with their values to drive authentic engagement. - Creator Journeys:Influencers like Vishnu Kaushal, Ranvijay shared how authenticity and relatability are central to their success, helping them build strong, loyal audiences. My experience at the conclave was eye-opening, as it underscored how crucial authenticity and collaboration are in shaping the future of marketing. #influencermarketing

The recent experience at the Consumer Health Conference 2024, hosted by Havas Life Sorento, was a happy mix of insights and fun. It provided a unique platform where marketing mavericks and leaders in consumer health converged to share great insights and expertise in this ecosystem. During the conference, KlugKlug had its powerful moment in the sun by showcasing in a very crisp way, how it can help revisit and redefine Influencer Marketing in not only the health and wellness category but also in other beauty and cosmetics sectors and audaciously optimising 30 to 70% of the marketing spends. The response was overwhelmingly positive, with attendees and speakers inviting us for longer conversations with their organizations for innovative Influencer strategies. Grateful to Havas Life Sorento for organizing this event, which provided us with a platform to showcase our ideas and contribute to the evolving landscape of content and influencer marketing. Here's to embracing new thoughts and leadership in our journey towards driving meaningful change in the world of influencer marketing! KlugKlug | Vaibhav Gupta | Havas India| Havas Health & You | Manish Anandani | Mark Sinnock | Anirban Mozumdar | Shivam Puri| Nicholas Hall | Gauri Pathak | Amal Kelshikar | Sandeep Khandelwal | Dhawal Katkar | Archit Agarwal | Shantaprasad Nagarmath | Satish Sahoo | Rashida Vapiwala | Sangeeta Barde #MarketingStrategies #InfluencerMarketing #HealthAndWellness #BeautyCosmetics #InnovativeApproaches #LeadershipInMarketing #HavasLifeSorento #CHC2024 #OTCConference #SelfcareFutureCapitalised #KlugKlug

Personal branding is not limited to online presence! In fact it goes much beyond that. When we interact with industry experts our knowledge and experience extends beyond boundaries! Attending the Icubeswire India Influencer Conclave 2024: Chapter 2 was truly enlightening. As someone in influencer marketing, I’ve seen the industry grow rapidly, but this event showcased its transformation. What struck me was the focus on authentic connections. Brands are increasingly prioritizing creators who align with their values, with 67% of marketers planning to boost their influencer budgets in 2024 for long-term partnerships that foster genuine engagement. Listening to creators like Beebom, Vishnu Kaushal, and Ranvijay Singha share their journeys reinforced the importance of authenticity in building loyal communities & get success through content I left the conclave excited about the future of influencer marketing, recognizing that collaboration and authenticity will shape this dynamic industry moving forward. #marketing

Influencer marketing has become a game-changer for brands in today’s digital world. Its potential is unmatched, helping brands build real, lasting connections with their audiences. After three years of working in this field, my recent experience at the *Icubeswire India Influencer Conclave 2024: Chapter 2* was truly inspiring. One of the key takeaways was the shift in focus—brands and creators are now prioritizing genuine connections over just numbers. It’s about finding common values and creating meaningful engagement, which is shaping the future of collaborations. Hearing from creators like Vishnu Kaushal and Ranvijay backed the idea that realism is key. They’ve built strong, trusting communities by staying true to who they are, and it’s clear that’s what people connect with. The conclave not only gave me interesting ideas but reminded me why I love being part of this exciting and ever-changing industry. #influencermarketing

We just wrapped up our event "Health Influencers: Embracing A New Health Communications Chapter" where we launched Ogilvy APAC's Health Influence offering, setting a new standard in the industry.   Healthcare communication is evolving, and influencers are at the forefront of this change. Social media has transformed how health brands build trust and engage with audiences—from patients to professionals.   💡 Highlights from the event: > Co-crafting content with influencers that truly resonates with your target audience. > Utilizing influencer-specific stories for maximum impact. > Health brands should still integrate with social culture and trends to create stronger relationships. > Combining human and machine learning for effective moderation (98% of TikTok misinformation posts are flagged before reporting). > Building authentic connections through shared lived experiences is integral for building brand trust. A huge shoutout to our amazing panelists: Teresa Widodo from TikTok Joseph Khong 康健豪 from MSD Dr Jade Kua MCC, MBBS, MRCS(AE), MSc Trauma Sciences, LifeCoach & Medical Influencer Sofia Beccarelli, Regional Associate Planning Director, APAC at Ogilvy Health James Baldwin, APAC Head of Influence at Ogilvy   Stay tuned as we continue to lead the way in health influence and communication! If you want to discuss your 2025 health influencer plans, reach out to James Baldwin or Stephanie Chua.    #HealthInfluencers #OgilvyAPAC #HealthCommunication #SocialMedia #InfluencerMarketing #InnovationInHealth