Mt. Bachelor’s Post

I’ve had a number of conversations recently that have opened with ‘I don’t like working with PR agencies.’ Never a great start but on diving alittle deeper, it’s the lack of results and reporting that leads some companies to painting all agencies with a black mark. But rest assured, PR agencies have changed. Forget the Ab Fab stereotypes, agencies are more data and KPI driven then ever before, translating our tactics into metrics that demonstrate success. While Eddie & Patsy will always be heroes of mine, we do more than just PR things #pragency #prcampaigns

An experiential dream job 🏂 It's pretty artic here, but if you're heading to the slopes take a note out of Loro Piana's books and combine with a work trip to die for (these days I'm more of an Après-ski girl myself). 🛍 This glorious Zermatt pop up is in situ until the 15th March. 👉 Experiential Activity Should always be ambitious, seasonal and relevant to your customer's lifestyle, in order to achieve real results and global news features. #loropiana #ski #skiseason #experientialmarketing #experiental #PR #socialmediacontentcreation #strategicmarketing #luxury #luxurygoods #travelandtourism #travelindustry

📱 Call Peter Rabbit 📱 Yes, that Peter Rabbit! 🥕 When this ☝️ is firmly at the top of your morning ‘to-do’ list, you immediately know that Easter is early this year. 🐰 If you haven’t already cemented your plans for Easter 2024, why not give Team Tortoise a call today to discuss a campaign to help boost your footfall during the Spring holidays. 🌷 🐾 #marketing #pr #marketingagency #tourism #touristattraction #socialselling #touristattractionagency #talkingtortoiseten #teamtortoise 🐢

What do PR and AFL have in common? As a mum to a sporty 11-year-old son, I can confidently say that my AFL goal-kicking skills leave a lot to be desired! Fortunately, I’ve mastered the art of kicking PR goals instead 🏉 Just like the athletes in the AFL Grand Final today, PR requires a solid game plan, collaboration, and persistence to achieve the results you’re aiming for. Whether it's increasing brand awareness or ensuring your message lands in front of the right people, having a strategic approach is key to success. Here’s to kicking goals on and off the field today! 🏆 #AFLGrandFinal #PRStrategy #BeyondAndAbovePR #KickYourGoals #BrandAwareness #PublicRelations

Race directors: getting more media attention for your event doesn't have to be complicated. Sounds like a stretch? I promise it is not. Does Treat PR create campaigns that are detailed, long-term, and technical? Sure do! That said, our Podium Package isn't the only path to PR success! We also have a cost-effective, super-efficient package that makes publicity for your race simple. Our Tempo Plan is named aptly - like a tempo run, we keep the pace up and drive PR results for you over a short time. Tempo workouts give you a big bang for your buck, and so will this service package. The Tempo Plan includes 4 pieces of PR support: ⏱ Calendar listings for local community calendars and national race calendars ⏱ A pre-event press release OR media pitches for up to five contacts ⏱ A media alert inviting in-person coverage on race weekend ⏱ A post-event press release that shares the highlights and key moments It's a small plan with BIG results. Recent tempo plans for events like the Catalina Marathon and the Key West Half Marathon have driven as many as 40 media hits and reached audiences in the hundreds of thousands. Ready to get started? Get your warm-up and stretches in - it's time to run. Drop me a message.

I saw this last week when Natasha Jones flagged it to me, and I haven't been able to stop thinking about it. 💭 I now can't stop mentioning it when I talk to people about Conteur's PR services. If the Savoy, which is one of the most recognisable brands in the world, takes on a PR team when they are at the top of their game, why would YOU not consider it for your organisation? 🗣️ If getting to the top seems hard, then staying there is even harder. The value of PR often isn't obviously visible, it's because all of the hard work is behind the scenes - it isn't in your face like a billboard campaign or television advert. It's about patient brand development and awareness, it's about getting your name in the conversations that matter. 📈 We know what it takes here at Conteur - we are here to help you get to the top and stay there. Get in touch with me if you would like to have a chat about what we can do for you. 📧 - zarina@conteur.co.uk #Conteur #PR #PRAgency #BrandAwareness #PublicRelations #Agency

This PR move was brilliant because it nailed the key principle of grabbing attention: But let’s rewind a bit. Back in 2013, Heineken set up a unique experiment at JFK Airport. They presented travelers with a daring proposition: Push a button, discover a surprise destination… …get a free trip there… …but they had to leave immediately. And people actually did it! The footage went viral, lighting up social media. Why was it such a success? Because it followed a simple rule: CREATE SOMETHING WORTH TALKING ABOUT. PR campaigns fall flat when they’re flashy and self-centered. They thrive when they ignite curiosity and conversation. Heineken got people asking questions. Would you take the plunge? Here’s the best part: Many people tweeted that they’d go for it, so Heineken took it further — they showed up at those people’s homes and made the same offer! The lesson? It’s never about the brand. It’s about engaging with them. That’s how you win. #pr #marketing #b2bmarekting Credits:@Jason Feifer

In today’s fast-paced digital landscape, PR marketing and branding are more important than ever. But it’s not just about traditional advertising anymore; it’s about building trust, engaging with your audience, and leaving a lasting impression. By actively managing perception, brands can avoid crises, build goodwill, and position themselves as trustworthy and reliable. It's not enough to just push out messages; real success comes from two-way communication. Whether it's through social media, personalized emails, or even influencer partnerships, brands need to connect with their customers on a deeper level. It’s not about selling your brand, it’s about selling an experience, which is exactly what you see Heineken has done though this very unique PR stunt. And it’s not just Heineken who has done this, you see world’s leading brands like Nike and Apple, they don’t sell you the product or brand only, they sell you the experience. A unique and memorable positive experience with a brand will keep loyal to that brand for a long time. So, what experiences has your brand tried to sell? #marketing #PR #branding #brandmarketing #experience #PRmarketing #b2cmarketing

Hands up if you've ever said you could never run a marathon 🙋🏻♀️ 🙋🏼 Well, put them back down again because you probably run an average of 3 marathons per year* Here's how 👇🏼 https://lnkd.in/eXySyDTi #PR #Creativecampaign #DigitalMarketing

Recently I came across my very first blog article that I wrote when I started AS Sports Communication back in 2016. It is titled 'I am a race driver, I don't need PR'. I was struck by how valid that still is. I see a lot of young drivers who post more or less regularly on one or two social media channels, not many have a website and even fewer a PR strategy. It is not the race drivers fault, it is not their job to do PR. It is the job of agencies like mine. I think one of the problems is that not many people outside of the PR business actually understand what PR is, therefore they don't understand why they need it. So today I'll start on a mission to explain what PR is and why every race driver needs it. I'll go into more details in the next couple of weeks too. The link is in the first comment. #racedriver #motorsportPR #racePR #communication #talkingtothepublic #talkingtothemedia #publicrelations #mediarelations #PRstrategy