Concerns About the Zambian Film Industry
A concerning trend is taking root in the Zambian film industry, one that many are reluctant to address openly. As George Chirwa Jr II aptly highlighted in his recent article, our industry is plagued by internal conflicts that are undermining its potential. I want to clarify and support his observations, though my article aims to be more direct.
The date 27th July is shaping up to be a critical and chaotic day for the Zambian film industry. With only a small but passionate audience for films, it's disheartening to see multiple movie premieres scheduled for the same date. This clash does more harm than good, fragmenting our already limited viewership and resources.
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On 27th July, the Short Film Exhibition will take place at Nu Metro Cinema at Arcades Mall in Lusaka. This event is crucial as it showcases a variety of works from different producers, offering diverse entertainment options in one place.
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Simultaneously, "City of Goons" by Raphael Nyirenda will premiere at Lowenthal Theatre in Ndola. This recent feature film deserves its moment to shine and generate income, with cinema being a primary avenue for such revenue.
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Additionally, "The Mwizukanji Feature Film" by Cosmas Ngandwe will premiere at Kitwe Little Theatre in Kitwe on the same day.
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This scheduling conflict makes it difficult for film enthusiasts to support all these events. While competition is healthy, the manner in which it is being pursued—by vying for audiences on the same day in different locations—is detrimental. Our industry should compete in terms of production quality, not by forcing audiences to choose between events on the same day.
Reasons to Avoid Multiple Premieres on the Same Day
1. Audience Fragmentation: With our young industry, having multiple premieres on the same day splits the limited audience, reducing the impact and success each event could have if held separately.
2. Media Coverage: Staggered premieres would allow for better media coverage and publicity for each film, giving them individual attention and the chance to shine.
3. Economic Impact: By spacing out premieres, we can maximize ticket sales and revenue, which is crucial for the financial health of our fledgling industry.
4. Community Building: Staggered events allow filmmakers and audiences to support each other, fostering a stronger, more united film community.
Building a Better Industry
We need order in how we launch our films. Let's stop trying to prove a point by scheduling premieres on the same day. The time for competing over audiences will come, but for now, we must focus on building a solid foundation for our industry.
Senior Art Director I 2D Motion Designer I A.i. Priest
5moyou guys keep real cinema alive 👏🏼