Anish Mukhoti’s Post

Sport brings people together, can it bring the world together too? All Black vs Fiji just completed at Snapdragon Stadium in the USA putting on a spectacle to attract the US viewers and grow the game. Great work by the New Zealand Rugby and Fiji Rugby Union to make this game happen, now can the world take leaf our of the sports world?

🌟 Exciting News Alert! 🌟 Hey there, Rugby Enthusiasts! 🏉✨ We've got some thrilling updates to share with you all! Our latest newsletter is hot off the press, packed with exclusive content, insightful articles, and exciting announcements about everything rugby-related. Click the link below to dive into all the latest and upcoming news, and insider insights. Trust us, you won't want to miss out on what we've got in store for you! https://wix.to/N9RALqM Stay tuned for more updates, and don't forget to hit that subscribe button to stay in the loop with all things rugby! #RugbyUpdates #Newsletter #StayInformed #RugbyCommunity 📰🏉

90% of people who completed our survey said that their business held fantasy sport competitions for men's sport but not for the women. Let's change that. The Guinness Women's Six Nations kicks-off THIS weekend and we've been thinking... what's the best way to get people involved and immersed with the tournament this year?   Our answer... we've set up a Six Nations Fantasy Rugby League powered by Energia so YOU can get more invested, learn about the players and invite your friends, family and colleagues to get invovled too! Not to mention there will be weekly prizes to be won which include match tickets and much more!   We do it for men's sport... so why not the women's too? Interestingly enough, we surveyed our audience around the concept of Fantasy Leagues and it was highlighted that the majority of businesses tend to participate in the men's versions of these but very few do the same for the women. In fact - Get involved here: https://lnkd.in/eUH2psRj

Who will get the Lions' share?... (See also: https://lnkd.in/gFZ32_Tj ) "The British & Irish Lions has today announced details of a new player agreement which will see players selected for the 2025 Tour to Australia benefit from a PROFIT SHARE MODEL for the 1st time. The agreement will see the creation of a new partnership model whereby a PORTION OF THE DISTRIBUTABLE POST-TOUR PROFITS will be made available for sharing between players..." However this PORTION may be much less than 100%. And DISTRIBUTABLE POST-TOUR PROFITS may be much less than Total Profits. And Total Profits may be much less than Total Revenue Generated from the tour. So ideally, to maximize remuneration for their work input, players would negotiate additional payments as proportions (say of total series match minutes played) of Total Revenue Generated from future tours. However, the new current agreement does suggest a significant step improvement in player bargaining power, and move to greater incentivization and potentially performance of Lions players....(Wallabies watch out...) https://lnkd.in/gnvq_4bJ

Now that’s how you activate.

What do the top four World Sevens Series International rugby sevens sides do well? I was asked why are the top four sides the best and what do they do really well to differentiate themselves? The obvious answers are: One that they have had "time together" as full time professionals to establish a playing side with a plentiful number of reserves ready at home to cover injuries and give the squad real depth and meaningful game based training. Secondly the players are better being more talented!- But this is not actually the case across the board! They are simply a better team and more together, with a clear game model, a healthy competitive squad culture (which goes back to having time together as professionals). But what about the way they play? What differentiates them? Here are my seven simple observations! 1. They recognise the importance of defence and set the side up initially to be hard to beat. This usually means three enforcers in the midfield with a real tackle and jackal threat. They usually score first as a result of a forced opposition error. 2. They set the side up with attacking flair, always ensuring they have two playmakers, and two top pace players on each edge. 3. Vitally they are PATIENT in attack recognising that they must move the opposition defence around if they are going to breach a world class defence via creating space or a miss match. 4. They move the ball quickly away from the breakdown stessing the defence. 5. Their edge play is excellent! They understand the need to go to the edge to move the opposition defence around and they realise the edge is an opportunity to create space elsewhere on a wide pitch! As a result they play 4-8 phases without being stressed! 6. Quite simply their support running is excellent "busting a gut" to support a "break", being either ready for the off-load/pass, or to run a legal blocking line to protect the ball carrier. 7. Their Kick-off play whether kicking or receiving is excellent with a clear understanding of primary and secondary roles, to ensure a higher percentage of possession! As a result a top four side will have real clarity and confidence in how to play their game and, as a result they know they will win if they execute well! #rugbysevens #worldsevensseries #internationalsevens #topsevensrugby #sevensdevelopment

The Rapids of todays reality means we are each dealing with pressure — every day. Maybe it’s not hitting the sales target- failing to get the business case across the line— losing your job in a restructure — being the one everyone relies on to say won’t others won’t -or- do well what others can’t — maybe it’s managing your emotions arriving home after a shit day on shift - perhaps not getting enough sleep from worrying about the change rumours at work … You get the picture … because you are living it. Just like these two champions of their craft - we all can be knocked off our personal center -and- we can also learn the skills to reduce its occurrence -- frequency and impact. … if you want to learn the exact skills of how to perform under pressure — your pressures that sometimes distract you from being your best … then give us call to see how we can make that happen for you. #red2blue

Could the National Rugby League be missing a bigger opportunity in Melbourne this Weekend? With no AFL - Australian Football League Finals in Melbourne, the focus shifts to the NRL as the Melbourne Storm take on Cronulla Sharks at AAMI Park this Saturday! But is there more that could be done to maximise this unique opportunity in the heart of AFL territory? In Australia’s highly competitive sporting landscape, moments of clear air are rare and valuable. 46% of AFL fans in Victoria—around 1.65 million people—say they are also NRL fans, according to our data at Gemba. This weekend offers a chance to further engage Melbourne’s multi-sport fans, boost attendance, and strengthen the NRL’s presence for the future by capturing important fan data. It could be a moment for the NRL to build even more momentum in Melbourne and capitalise on the Storms success. If Storm win on Saturday they will likely play a home preliminary final on the AFL GF eve public holiday. This could set up a huge weekend for sport in Melbourne. #NRL #Fans #Sportsbusiness #Sportsmarketing 📸: courtesy of AAMI Park

Sky Sport has just announced the introduction of free-to-air Friday footy, and I couldn't be more thrilled about it! 🏉 This is a significant move, especially considering the current challenges facing rugby viewership in New Zealand. Over the past few years, we've seen a decline in Super Rugby viewership, coupled with stiff competition from other sports like NRL. But with this new initiative, there's hope for a resurgence in interest and support for rugby in our country. Let's delve into why this initiative is so crucial. Firstly, there's the matter of our international performance. Gone are the days of All Blacks dominance, and now we find ourselves battling for a top-three position in the world. Additionally, there's a noticeable rise in rugby's popularity in the northern hemisphere, with World Rugby actively seeking to break into the US market. However, one of the most concerning aspects is the decline in local participation numbers. Currently, there are only 32,429 adults playing rugby in New Zealand, compared to a staggering 73,000 participating in football. This trend underscores the urgent need for action to revitalize interest in the sport at the grassroots level. But here's where the silver lining lies: history has shown us that exposure plays a pivotal role in boosting participation. Just look at how cricket and football saw a surge in participation following major events like the World Cup in NZ. By showcasing rugby on free-to-air platforms, we have the opportunity to reignite interest and drive participation from the ground up. So, a huge shoutout to Sky for taking this bold step forward. Let's all rally behind this initiative and hope that it serves as a catalyst for positive change in the rugby landscape. 🌟 https://lnkd.in/gCvzmmgh