Mumbrella’s Post

Audio now represents 31% of all media consumption*, but advertising spend is trailing behind at just 8%. There is an unprecedented opportunity to capitalise on the popularity of audio and grow your brand. Join us for a special event right here on the Central Coast this September. Why attend? Gain Insights: Learn from industry leaders about the effectiveness of broadcast, podcast, and streaming audio. See the Benefits: Understand how audio marketing can enhance brand awareness, drive engagement, and increase ROI. Tailored Solutions: Explore customised advertising strategies that cater to your specific industry needs. Suitable for business owners, marketing managers, advertising agencies and digital strategists. A once-a-year opportunity to access best in market rates, healthy value-added bonus, award winning creative production, and the opportunity to partner with the country's leading audio publisher - NOVA Entertainment. REGISTER NOW https://lnkd.in/gEW-Vvpn *Sources: WARC State of Industry 2022

ICYMI: Audacy's Chapter 11 Filing: A New Beginning for the Audio Giant: Audacy, the second-largest radio broadcaster in the United States, filed for Chapter 11 bankruptcy protection on January 7, 2024. This move was a decision to restructure the company's balance sheet and emerge as a stronger, more financially sound entity. #digitalmarketing #marketing

Read our SVG Europe article, 'Enhancing Sports Commentary Through Lightweight Audio Encoders: A Modern Broadcaster’s Guide,' authored by our Rafa Perez, which discusses lightweight audio encoders for broadcast production roles such as remote commentary. https://lnkd.in/efKkqCw5

Audio now represents 31% of all media consumption*, but advertising spend is trailing behind at just 8%. There is an unprecedented opportunity to capitalise on the popularity of audio and grow your brand. Join us for a special event right here on the Central Coast this September. Why attend? Gain Insights: Learn from industry leaders about the effectiveness of broadcast, podcast, and streaming audio. See the Benefits: Understand how audio marketing can enhance brand awareness, drive engagement, and increase ROI. Tailored Solutions: Explore customised advertising strategies that cater to your specific industry needs. Suitable for business owners, marketing managers, advertising agencies and digital strategists. A once-a-year opportunity to access best in market rates, healthy value-added bonus, award winning creative production, and the opportunity to partner with the country's leading audio publisher - NOVA Entertainment. REGISTER NOW https://lnkd.in/gqxaedrJ *Sources: WARC State of Industry 2022

Today’s media landscape offers more advertising channels than you can count. And, with all the buzz around trends, media darlings, and viral results, it’s easy to get caught up in the misconceptions about what works and what doesn’t. The Marketer’s Guide to Audio: Busting the Biggest Myths in Media is how-to guide for radio and digital Audio. Click below to download and read more about how Audio delivers more impact than TV, pureplays can't compete with Audacy's cross-platform reach, Gen Z listens to Audio daily and how you can track, measure and analyze results for any broadcast and digital audio campaign. While it is appropriate for all advertisers, it was developed specifically with local advertisers in mind. Audacy, Inc. https://lnkd.in/eHj6b3sD

Audacy's Chapter 11 Filing: A New Beginning for the Audio Giant: Audacy, the second-largest radio broadcaster in the United States, filed for Chapter 11 bankruptcy protection on January 7, 2024. This move was a decision to restructure the company's balance sheet and emerge as a stronger, more financially sound entity. #digitalmarketing #marketing

HOT off the press - everything you love about programmatic audio is here in our programmatic playbook. For example, did you know: - Over 3 in 4 Americans listen to digital audio. - Nearly 5 hours, that’s how long digital audio listeners tune in each day - 79% of audio consumption happens when visual media is unavailable Check it out: https://lnkd.in/gzgXSYwm #siriusxm #pandora #soundcloud #programmatic

Audio now represents 31% of all media consumption*, but advertising spend is trailing behind at just 8%. There is an unprecedented opportunity to capitalise on the popularity of audio and grow your brand. Join us for a special event right here on the Central Coast this September. Why attend? Gain Insights: Learn from industry leaders about the effectiveness of broadcast, podcast, and streaming audio. See the Benefits: Understand how audio marketing can enhance brand awareness, drive engagement, and increase ROI. Tailored Solutions: Explore customised advertising strategies that cater to your specific industry needs. This event is suitable for business owners, marketing managers, advertising agencies and digital strategists. A once-a-year opportunity to access best in market rates, healthy value-added bonus, award winning creative production, and the opportunity to partner with the country's leading audio publisher - NOVA Entertainment. REGISTER NOW 👉 https://lnkd.in/gjNF-5jz *Sources: WARC State of Industry 2022

From the power of host reads to the magic of sonic identities, in our end of year wrap up, AudioOne reveals our most frequently asked questions and points to some of the themes that will no doubt continue into '24.   Handy read for those investing in Digital Audio in Ireland, those looking for evidence to start spending, those considering increased investment in '24 and those still on the sidelines..... but anxious to get on the pitch!   https://lnkd.in/eYnRE68P   #digitalaudio #audioadvertising #mediaplanning 

MIND THE GAP - Consumers spend 31% of their media time with audio, but audio only accounts for 9% of media budgets. Ad spend is 91% of (other) media and only 9% in audio. An overlooked stat to consider when planning to reach your audience where they actually are. (Source: WARC The Investment Gap: Understanding the Value of Audio). #streamingaudio #podcastaudio #siriusxmmedia