Munir Omer’s Post

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Founder and CEO, Motion Sneakers

Is Running the New Luxury? On’s Latest Sneaker Adds to the Argument But the sport’s inclusive nature means a lot of new runners on the roads. According to Strava’s “Year in Sport Trend Report,” the platform saw more than 120 million users in 2023, most of them runners. Gen Z is running twice as much as they’re riding bikes (a stat that’s reversed among Boomers). And the number of people completing marathons is up 20 percent. Runner’s High It’s not just the runners that are growing. It’s the brands, too — and few more quickly than On, which just posted close to $2 billion in sales in 2023. It did so by doubling down on apparel and hiring the Belgium fashion designer Tim Coppens to oversee that division. Three people running It’s not just the number of runners growing. Brands are, too — and few more quickly than On, which just posted $2 billion in sales. On During a conference call with investors, On cofounder David Allemann said, “Sport is not just an activity. It’s a statement, a lifestyle and new luxury for a generation valuing movement and exploration over possession and status.” “Sport is not just an activity. It’s a statement, a lifestyle.” Allemann’s words provide a telling backdrop for the company latest drop in its ongoing collab with Spanish fashion label Loewe. The new collection features a $1,150 hoodie, $1,450 puffer vest, $2,350 parka and a $550 version of the Cloudtilt shoe that normally retails for $160. man standing on a rock in the desert The campaign for the new On x Loewe collab was shot by fashion photographer Ryan McGinley. Loewe. Fast Fashion Of course, On’s far from the first brand to question just how much some shoppers will spend to call themselves runners. The french label Satisfy sells a cotton muscle tee with holes in it, framed as a functional insulation feature called MothTech. It retails for $140.

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