Vice President of Marketing | Brand + Performance | Building companies by accelerating revenue growth.
What does Deadpool have in common with Aviation Gin, Mint Mobile, and a Welsh football club? Ryan Reynolds is behind all of them. One perhaps lesser known Canadian, yes, Canadian tech company is a company he’s investing in that’s making real waves and a global success. Nuvei More specifically, Nuvei is a fintech. And if you’re unfamiliar, a fintech is a payment company that powers the transaction between the customer and the company doing business with them. Some of the world’s largest brands from Microsoft to GM to Virgin Atlantic trust Nuvei, a Montreal-based payment processor, as their payment partner. Fintech marketing is a special breed. To break through the sea of sameness: 💲 Reach new audiences through innovative content with stopping power. 📖 Fintech needs Marketing to educate. Don’t sell. 🤝 Trust matters. We’re talking about people’s money. Yes, Nuvei processes 680 payment methods in 200+ global markets in over 150 currencies. What’s more inspiring to me is how Nuvei is building their story…through THEIR customer stories. As an all-in leader who sees the power of leading brands, teams, and companies by blending the head with the heart, this is how you do it. B2B and for that matter, B2B2C, doesn’t have to be boring. Smart marketing can create BOTH a rational and emotional connection to break through the clutter. Watch the launch ad from last year. Notice the employee at the end. It’s actually Phil Fayer, Nuvei’s Chairman and CEO. When it comes to payment providers, just like effective marketing campaigns, one size doesn’t fit all. #B2B #B2B2C #Marketing #Fintech #RyanReynolds #Nuvei https://lnkd.in/eUyazhzJ
Brand and Product Marketing Leader I Samsung, Venmo, Therabody, GoPro, Nvidia, Lucasfilm
5moThis is where I start by *ahem* give a shout out to an innovative fintech company I'm very familiar with (Venmo!) and ask if Ryan's creative agency produced this ad? To your point - BRAVO for not being cookie cutter and emotive storytelling, no matter the brand's category. If you know the customer, their pain points and how your product/service can solve it...we're off to the races with magic like this!