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What podcasts are you listening to when it comes to brand and marketing? Check out The New Mainstream Podcast with Mario X. Carrasco. On this episode, Mario hosts Darren Horwitz to discuss the role of rebranding and brand implementation in supporting business strategy. Have a listen! https://lnkd.in/gHuiJXBB #rebrand #brand #branding #brandimplementation #brandidentity

🎙The Evolution of Brand Equity: From Awareness to Relevance and Loyalty   Delving into the evolution of his conceptualization of brand equity on The Places We'll Go Show Show, David Aaker shares his key insights into brand relevance. While the structure remains consistent, David shifts the focus from brand awareness to brand relevance.   Brand relevance, as David explains, encompasses both visibility and credibility, emphasizing the importance of being a brand that consumers consider for their needs. Underscoring that the goal is to be the most relevant or the only relevant brand in a category, positioning relevance as the key driver for growth.   Gain profound insights into the evolving landscape of brand equity in the complete podcast episode ➡️ https://lnkd.in/eHg-SNqq The Places We'll Go Show is sponsored by The Marketing Skills Trust (https://bit.ly/3XFTukg) Mark Evans

What's the Meaning of Brand? On this episode of the Brandy podcast, we explain how your audience assigns meaning and value to your business and what this means for your brand. https://lnkd.in/gJnxZch8 #brand #marketing #cx #psychology #branding

🌟 Embark on a Branding Odyssey with Laura Sauter: Insights from the Forefront of Brand Strategy 🌟 Dive deep into the essence of impactful branding with Laura Sauter, a distinguished brand strategist, speaker, and educator whose mission is to forge brands that resonate deeply with their audience. Laura's recent speaking engagements across various platforms have been a beacon for entrepreneurs and small business owners alike, illuminating the path to branding excellence. Explore Laura’s Latest Engagements: Laura Sauter’s expertise has been showcased through a variety of channels, each offering unique insights into the world of branding. 🎥 Drasko Raicevic : Experience Laura's strategic prowess in this engaging podcast session, where she delves into the nuances of brand strategy for businesses of all sizes. 🎧 evolvepreneur.app After Hours Podcast: Gain perspective on global brand resonance in Laura’s discussion on the Evolvepreneur Podcast, where she explores the alignment of brand values with business objectives. 🌐 Remarkable Marketing Podcast: Uncover growth-driving branding strategies in Laura’s presentation on Remarkable Marketing, packed with actionable insights and success stories. 📻 Rose Davidson: @Talking with the Experts Podcast: In this episode, Laura discusses "The Power of Branding & Why Brands Are the Reason People Buy From Us," offering a profound look into the emotional connections that drive consumer behavior. Laura’s speaking engagements cover critical areas of branding, from the initial creation of a brand identity to leveraging your brand for sustained business growth. Topics include authentic brand building, engaging brand ambassadors, navigating brand challenges, and fostering a culture of innovation. Laura Sauter’s blend of experience, passion, and strategic insight makes her sessions indispensable for anyone looking to elevate their brand. Her discussions offer not just theories but practical, real-world strategies that can be applied to achieve brand excellence and business success. #LauraSauter #BrandStrategy #PowerOfBranding #TalkingWithTheExperts #BrandSuccess #speaker #podcastspeaker Interested to have her as a speaker? Check out her speaker page: https://lnkd.in/ehiJzF2R or PM .

Beautiful branding. The consumer packaged goods industry thrives on branding that resonates with consumers and that's why I'm super excited to launch our first 'Brand Season' for Foodpreneur with Chelsea Ford Podcast. It's our 12th Season and we've kicked off today with two beautiful people from two beautiful brands, Hannah Murphy from Tracksuit and Matt Kowal representing Naked Life Non Alcoholic Spirits. I'll drop the links to listen in the comments on your podcast platform of choice. In today's launch episode, you'll hear: ✨ Key elements that make a brand unforgettable. ✨The secret to balancing short-term gains and long-term brand equity. ✨ How brand tracking can help brands stay ahead of their competition. ✨ Why it's essential to define what you want a brand to be known for. Tune in to the whole season to hear the behind-the-scenes successes and struggles from well known brand owners who are in the trenches, building their brand, doing their best and freely sharing their wisdom with you over the next eight weeks. 'Brand Season' episodes will help you get your product not just on the shelf but off it (where the money lies and your true impact begins!). Season 12 of Foodpreneur with Chelsea Ford Podcast is Presented by Thrive-Collective Consulting.

Brilliant podcast on Evolution of Brand Valuation over 30 years ! Our founder David Haigh articulates the long road that the subject has taken to reach Boards today.. Brand Moats is something that Brand Custodians must worry about.. #brandstrategy #brandvalue #brandmoats #brandstrength #brandfinance

Had an interesting discussion on ‘Brand building in today’s times’ with Kazim Thakur. Touched upon various topics that today’s marketers are grappling with. We spoke about a range of topics including -         How has branding building changed over time? -         Striking a balance between Performance Marketing and Building -         Why brand build is important for D2C brands? -         How can traditional brands compete with D2C brands? Watch on YouTube: https://lnkd.in/dSWwxibt Listen to the podcast: https://lnkd.in/dJPAJjcZ Would love your perspective on the topic. #brandbuilding #marketing #Brand #podcast

🌟 New Podcast Episode Alert: The Power of Branding in Manufacturing with Ed Delia, PCM 🌟 🔗 Listen to the Full Episode: https://lnkd.in/gc_YwVGB 🔍 Episode Highlights: Ed Delia's Journey: Discover how Ed transitioned from a potential job outside Philadelphia to taking over his father's B2B brand growth firm, Delia Associates. The Evolution of Delia Associates: Learn about the firm's shift from traditional B2B advertising to focusing on brand power and strategy, especially for manufacturers. Branding for Small and Mid-Sized Manufacturers: Understand why branding is crucial for manufacturers of all sizes in distinguishing themselves in a competitive market. When to Rebrand: Insights on recognizing when a company's capabilities have outpaced its image, necessitating rebranding. Cost-Effective Branding Strategies: Ed Delia shares low-cost ideas for manufacturers to start thinking about their brand without overwhelming investment. Attracting Talent Through Branding: Explore how a strong brand can aid in attracting and retaining top talent in the manufacturing sector. Developing a Realistic Growth Strategy: Delia discusses the importance of prioritizing growth channels and aligning them with the company's capabilities. Effective Marketing Methods for Manufacturers: From trade shows to email marketing, learn about the diverse and effective ways manufacturers can reach new audiences. Ed Delia's Best Branding Tip: A simple yet powerful approach for manufacturers to assess their current brand status. #Manufacturing #Branding #BusinessGrowth #Podcast #ManufacturersNetwork #LisaRyan #EdDelia #DeliaAssociates #B2BMarketing #IndustryInsights #Leadership

Excited to share our podcast episode where I had the privilege of joining forces with Bo Bothe, CEO, and Jonathan Fisher, Chairman, along with the insightful Dr. Vikas Mittal from Rice University. Our focus? The vital role of brand research. Highlighting Arms Wide Adoption Services as a case study, we delved into the nuances of qualitative vs. quantitative research, shedding light on when and how to use each effectively. Key Takeaways: 1️⃣ Understanding the essence of brand research. 2️⃣ Differentiating between qualitative and quantitative methods. 3️⃣ Our exclusive four-step approach to brand research: Identifying core issues. Developing innovative concepts and ideas. Quantitatively testing these ideas. Analyzing data for building powerful and thoughtful brands. This episode is a treasure trove for anyone looking to deepen their understanding of brand research and its impact on building strong, resonant brands. Tune in to gain valuable insights and practical strategies for your brand research journey! #Podcast #BrandResearch #BusinessStrategy #MarketingInsights #SolvingForB #Innovation #BrandBuilding

🎙️ Season 2 of the Financial Clarity Podcast is here! 🎉 We're excited to launch with an insightful episode featuring Lindsay Pedersen, Founder and Brand Strategist at Ironclad Brand Strategy. Lindsay dives into the essentials of brand differentiation and how a clear, consistent brand strategy can be your company's North Star for growth. She shares practical tips on defining your brand's unique value, empowering your team through brand alignment, and maintaining a competitive edge in a crowded market. 💡 Learn how to build a powerful, memorable brand that stands out and drives sustainable growth. Check out the episode now! https://lnkd.in/gz4fH74r #BrandStrategy #PodcastLaunch #FinancialClarity #BusinessStrategy #GrowthMindset #Entrepreneurship