Music Canada’s Post

Who should be on Coachella’s headliner wish list? The latest from Lucas Shaw at Bloomberg News is a great read unpacking why the festival is having a tough time locking down a big name. It got the Qloo team curious about the music tastes of Coachella’s fans themselves–what would young festival-goers from California want to see? With just a few clicks, our Insights platform was able to reveal some top contenders.  At Qloo, we’re helping clients bring the full spectrum of their customers’ tastes into view, capturing a broader, richer picture that is critical for effective personalization. When it comes to the future of live entertainment, venues and festivals have a huge opportunity to harness the power of AI to deliver more personalized experiences for their audiences. Read the full article: https://lnkd.in/evrAtg9V #Coachella #Insights #AI #Personalization

𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗖𝗹𝗮𝘀𝘀𝗶𝗰𝗮𝗹 𝗠𝘂𝘀𝗶𝗰: 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 𝗠𝗮𝘅 𝗕𝗲𝗰𝗸𝗵𝗮𝗺-𝗢𝗿𝘁𝗻𝗲𝗿 🎵 In March, we had Max Beckham-Ortner (Secretary General at IMZ International Music + Media Centre) at our MusicTech Conference. In this interview, he shared insights on the evolving landscape of classical music and arts in the digital age. During the interview, Beckham-Ortner emphasized the 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗶𝗻 𝗰𝗹𝗮𝘀𝘀𝗶𝗰𝗮𝗹 𝗺𝘂𝘀𝗶𝗰 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗺𝗼𝗱𝗲𝗿𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 and digital platforms. He stated: "They are crucial. [...] In order to engage a new audience who might not have a [classical background], we have to tell them a story... And getting their attention is only possible if we access them where they are, like on TikTok, YouTube, and other social media channels." What role does the 𝘀𝗼-𝗰𝗮𝗹𝗹𝗲𝗱 "𝘀𝗲𝗿𝗶𝗼𝘂𝘀 𝗮𝗿𝘁" play for today’s youth? Beckham-Ortner expressed that there is still a significant audience for traditional live performances: “But I also think [...] that it's important to have more of an entertaining art as well, again, to engage a new audience. Because that's maybe how you get hooked.” Furthermore, he highlighted the importance of blending entertaining art forms to capture the interest of newcomers, suggesting that even a lighter event like an André Rieu concert could lead to greater appreciation and attendance at major classical music festivals like the Salzburger Festspiele. Addressing the future of opera, Beckham-Ortner was 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝘁𝗶𝗰 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 through lower prices and the use of digital media to increase awareness: "It has to work again together with the different broadcasters or streaming platforms simply in order to get their attention in the first place. Because a lot of people might not even know that the Salzburg Festival is happening.” The 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗮𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 on the arts was another important topic. Beckham-Ortner discussed the ongoing and future changes AI is expected to bring, particularly through VR headsets. He noted: "AI had an impact and will even have a further impact on our industry… Over the next five years, I think we'll have at least a small revolution within the industry." Thank you for the interview! #KMT24 #ClassicalMusic #MusicInnovation #MusicAI #DigitalTransformation #PerformingArts #ArtTech

🎵 Reflecting on a year since my TEDx talk at St. Olaf College, where I explored decolonizing systems through music. Recently, I had the privilege of Deejaying at Paisley Park, Prince's stomping grounds, which reinforced my passion for reimagining the music industry. My talk highlighted Prince’s influence, now echoed in the industry’s evolution amidst the internet and AI era. From fascination to disgust, my journey in music business revealed the industry's players and racism. Labels are struggling to figure out new ways to pimp artists, and gatekeepers in venues and artist spaces are cherry picking who gets to use their platforms and how. You can make a living off your art, but don't forget about the bigger system at play that only cares about profit. If our healthcare system is being bullied to only care about profit what do you think the music industry looks like on the inside? The true power is in humanity and connecting your message (medicine) with as many people as you possibly can. The internet and AI are here to stay and should be embraced as tools to push artists who are the heart of one of the sweetest parts of the human experience. 🎶 #MusicIndustry #TEDx #PaisleyPark #Artists #Innovation #AI #Internet #Change #Connectivity

In a groundbreaking move, 200 talented musicians have come together to send a powerful message to the tech world. 📢 They've signed an open letter, urging tech companies and developers to not undermine human creativity with AI music generation tools. 🌟 Just imagine the star-studded lineup this letter boasts! 🌟 From the iconic Bob Marley estate to the sensational Billie Eilish, the list is a treasure trove of musical brilliance. We're talking about the likes of Elvis Costello, Imagine Dragons, Kacey Musgraves, Katy Perry, Pearl Jam, and many more incredible artists who have joined hands to protect the essence of human expression. ✨ This movement is a reminder that technology should augment human creativity, not replace it. While AI tools have their place in the music industry, they must be used responsibly to empower artists, not overshadow their unique talents. #AIMusic #TechGiants #musicians #technews #youknowwhat #aigenerative #aitools

As you know, the #MetalSocialClub aims to bring together change-makers and innovators in the technology industries, all of whom are #Metalheads and we like to explore all the subjects that transform our businesses. Here's an event you will want to attend: #Music2030 - Exploring the Future of Music in the Age of AI🎵 Music 2030 is a Music-Tech Conference ,hosted by one of our own Ben Costantini and Creative Wave, inviting you to explore the transformative role of #AI in music. 👉 Get insider insights on AI's integration in music from industry leaders. 👉 Network with innovators, artists, and executives. 👉 Witness AI's latest music tech in action. 📆 April 12th, 2024 🌍 Le Connecteur, #Biarritz, #France. This event is a must for those at the intersection of music, technology, and innovation - Secure your spot and more here > https://lnkd.in/gaVn2a_F. #JoinTheWave As usual, if you'd like more info on the #MSC or if you're ready to join, contact a member or an administrator to submit your application. 🤘

🚨 Exciting news in the music world! Anitta is set to perform during the halftime show of an NFL game in São Paulo, featuring the Philadelphia Eagles vs. Green Bay Packers. This electrifying event has already sold out, showcasing the immense draw of live music and the power of cultural moments that captivate audiences around the globe. 🎤🏈 In light of this major event, musicians and event organizers can leverage AI to enhance their performances and engage their audiences. Imagine using AI tools to analyze audience reactions during the show in real-time, allowing for dynamic adjustments to the setlist based on what resonates most with attendees. Additionally, AI can help create custom visuals and light shows that sync perfectly with the music, making every performance a truly multisensory experience. 🎉✨ Now is the time to harness the potential of AI in your music endeavors! How are you planning to incorporate AI into your next performance or production? We want to hear your ideas! Share your thoughts with us in the comments below. Let’s revolutionize the music scene together! 🎶💡 🎶 #AIInMusic #LivePerformance #MusicInnovation #Anitta #NFLHalftimeShow #AudienceEngagement #MusicTech #FutureOfMusic #CreativeCollaboration #NextLevelMusic

Really intrigued by this attempt to regulate AI in the music industry. I'd recommend scrolling to the bottom of the attached article for insight from notable music business figures and a concise definition on AI:OK!

The future is here–are you ready? Evolving technologies such as artificial intelligence are prompting accelerated changes in the creative and performing arts industries. The CLMA is bringing experts to help you understand and leverage these tools in the live music sector. Introducing: Tech Live series, coming in April & May 2024. The future is now; the future is live. #TechLive #FACTORfunded #ONCreates

#AI transforms the creative act. The music industry is -once again- facing massive challenges as it transcends from the humane aspect of creativity to technical input and output. On May the 25th, in the context of #athensmusicweek24, at #Innovathens we discuss with colleagues and friends about #music in the AI era.

Billie Eilish, Nicky Minaj, and over 200 artists unite against "predatory" AI in music. They're pushing for a halt on AI Tools that could "steal artists' voices" and undermine human creativity. The group, which also includes Katy Perry and Frank Sinatra School of Music 's estate, is sounding the alarm on AI's potential to degrade artist compensation and rights. They're calling on tech giants to commit to responsible AI use, ensuring artist consent and fair compensation. The controversy heats up as AI-generated music featuring mimicry of famous voices raises legal and ethical questions. While some artists express concern, others like Grimes and David Guetta see potential in AI's role in music creation. The debate underscores the need for a balanced approach to AI in the arts, respecting both innovation and artists' rights. https://lnkd.in/d4TjrWRH #MusicAI #ArtistsRights #CreativeFuture