Lawrence F Muscarella PhD’s Post

End of an intensive week in Ghana with inspiring meetings, interesting discussions & lasting impressions - together with Hamburg's Second Mayor & Science Senator Katharina Fegebank & high-level representatives from University of Hamburg, Hamburg University of Technology, Hamburg University of Applied Sciences & German Institute for Global and Area Studies (GIGA). The big issues that affect us all were #InfectiousDiseases, #PandemicControl, #ClimateChange, #Pollution, #HumanRights & #GoodGovernance. We can only tackle these challenges by working together. 🇬🇭 🇩🇪

Enjoyed my conversation with Michael Follett and Emma Jowett at todays event hosted by Integral Ad Science . Some telling signs, when asked, about 79% of the audience in attendance said they had ‘worked with’ attention metrics, but on probeing only 1 attendee kept their hand raised when asked who has had adopted ‘attention’ as part of their standard ‘always on’ approach to measurement. This means ‘Attention’ metrics are still very much in the testing phase and although attention is a hot topic and on many people’s minds and indeed the agendas of conference, even 5yrs in, it’s still got a way to go to becoming commonplace. More work needs to be done to establish the brand and business effect of attention optimisation for media, to demonstrate their superiority over existing digital KPIs which still have a hold over the ecosystem, and perhaps more done by industry bodies to create clarity around the differing metrics appearing in the space. I fear ‘attention fatigue’ will set in before long, but the reality is no one has really scratched the surface yet. Even the basics of optimisation away from ‘inattention’ are not yet widespread, and given the challenges with MFA and fraud, this is frankly baffling. We need to move faster and make more progress.

Why is this not surprising… In these spaces there will never be a collaboration between Western Science and Health and Indigenous Knowledge. Control and Ego continue to guide entities in these realms.

Please let us know how you like today’s FUNomenal session with Dr. Gracie-The youngest Scientist in the world We want it to be organic and educational 🙏 https://lnkd.in/eGNHpyaa

A great video for aspiring leaders to understand the differences between the types of “bosses.” Empathetic and understanding bosses are still difficult to find in the corporate world. Maybe we should revert ourselves to being bonobos again 🙊

Leadership. The qualities that make a leader - male or female, include empathy & peace-keeping. My kind of leader.

Happy Friday! 😎 Watched an engaging Ted Talk by Primatologist, Frans de Waal discussing alpha males/females and their characteristics. It really got me thinking! 🙊 Leadership embodies a multitude of traits. Why not take a moment today to: - Extend support to someone on your team who's had a long week. 🙌 - Lift the spirits of a teammate with some kind words. 🌻 - Practice empathy by stepping into someone else's shoes. 👟 Here's to an incredible weekend for everyone! #Leadership #Empathy #TedTalk #Management

My presentation at the SGR conference on 'Military carbon emissions: how can we stop them rising?' is now available to watch/ download, along the others from this event...

Episode 6 focuses on Dr. Mario Grijalva's journey and his study of Chagas disease in Ecuador. It covers his early years as a graduate student learning about Chagas disease, the complexities, and challenges of addressing it, and his research journey that led him to Manabi in 2001. The episode highlights the environmental, social, and economic factors involved in the spread of Chagas disease, its various transmission modes, and the struggle to gain attention from local and national authorities to address the problem. Ep 6. From Ohio to Ecuador. A Scientist's Adventure https://lnkd.in/gSeuzWKQ