Mustafa Masood’s Post

Amazon Advertising has recently introduced several significant changes that impact advertisers across its platform: 1. Sponsored Brands Goals: Now offer two options - Drive Page Visits (CPC-based) and Grow Brand Impression Share (VCPM), emphasizing both direct response and brand visibility. 2. Sponsored Display Metrics: Introduces "Cost per Order" with automatic bid management, limiting manual bid control but streamlining optimization. 3. Off-Amazon Placements for Sponsored Products: Ads now appear on external sites like Pinterest and BuzzFeed, with no opt-out controls, potentially affecting campaign performance and targeting precision. 4. Manual Off-Amazon Placements for Sponsored Products: Allows more control but requires careful monitoring of performance on non-Amazon sites. 5. Schedule-Based Bidding: Enables bid adjustments based on time of day, enhancing targeting precision but lacks bid decrease options. These changes indicate a shift towards prioritizing brand awareness and upper-funnel advertising goals. Advertisers should prepare for potentially higher ACoS/TACoS as campaigns focus more on visibility and discovery rather than immediate conversions. Monitoring performance closely and adapting strategies accordingly will be crucial in navigating these updates effectively. #amazonadvertising #amazonppc #amazonads #amazon #amazonseller #amazonfba #ppcninja #amazonfbaseller #amazonjapan #amazonagency #amazonconsulting #amazonfba #amazonseller #amazonfbaseller #amazonjapan #amazonindia #amazonppcexpert

Rethinking Your #Amazon Advertising Strategy. 📈 Are you fixating on a low ACOS and inadvertently hurting your profits on #Amazon? Let's break down why targeting too low of an ACOS might be holding you back. ✅The Sales-Organic Rank Connection: Sales and organic rank go hand in hand on Amazon. Increasing your ad sales directly correlates with boosting your organic ranking. Therefore prioritizing ad sales can lead to enhanced visibility and ultimately more organic sales. ✅The ACOS-Sales Relationship: ACOS and sales are closely intertwined. The higher your ACOS the more sales you're likely to generate. Striving for a low ACOS could be limiting your sales potential and hindering your organic ranking. ✅Reevaluating Your Approach: If a significant portion of your sales are still coming from ads rather than organic channels there's ample opportunity for growth. Shifting your focus from minimizing ACOS to maximizing sales can accelerate your progress towards achieving your business goals. ✅Conclusion: Don't let a low ACOS stifle your Amazon profits. By reevaluating your advertising strategy and prioritizing sales over short-term profitability you can pave the way for long-term success and growth on the platform. #amazon #amazonppc #amazonfba #ppctips

📣 Important Update for Amazon Sponsored Brands Campaigns 📣 Starting June 23, 2024, the option to save Sponsored Brands campaigns as drafts will be discontinued.🚫 What does this mean for you? 🔹 After this date, you’ll no longer be able to save new drafts for your Sponsored Brands campaigns. 🔹 You can still launch any existing drafts as campaigns from the Drafts page in the campaign manager. Next Steps: 1. Review Current Drafts: Ensure all your existing drafts are ready for launch. 2. Plan Ahead: Adjust your workflow to accommodate this change and ensure your campaigns are prepared for direct launch. #amazon #amazonppc #amazonads #amazonmarketing #amazonseller

Indicators to Scale Your Advertising Efforts (Recognizing Increased Product Demand). ✅Surge in Conversion Rates: Keep an eye on your conversion rates sustained weekly increases are a strong indicator that demand for your product is on the rise signaling a strategic opportunity to scale budgets. ✅Core Keyword Search Volume Uptick: Monitor the search volume of your core keywords a noticeable uptick on a weekly basis indicates heightened interest prompting consideration for increased ad spend. ✅Organic Unit Sales Growth: Observe the growth in organic unit sales as an essential metric. Consistent increases signify a growing demand for your product suggesting a favorable environment for expanding advertising budgets. ✅Campaigns Reaching Budget Limits: Track the number of campaigns reaching their budget limits. If you notice a significant rise it's a clear signal that demand is escalating, prompting the strategic decision to allocate more budget for optimal visibility and reach. Identifying these signs enables timely adjustments ensuring your advertising strategy aligns with the increasing demand for your product. #amazon #amazonfba #amazonppc #ppctips

📣 Important Update for Amazon Sponsored Brands Campaigns 📣 Starting June 23, 2024, the option to save Sponsored Brands campaigns as drafts will be discontinued.🚫 What does this mean for you? 🔹 After this date, you’ll no longer be able to save new drafts for your Sponsored Brands campaigns. 🔹 You can still launch any existing drafts as campaigns from the Drafts page in the campaign manager. Next Steps: 1. Review Current Drafts: Ensure all your existing drafts are ready for launch. 2. Plan Ahead: Adjust your workflow to accommodate this change and ensure your campaigns are prepared for direct launch. #amazon #amazonppc #amazonads #amazonmarketing #amazonseller

Are you aware of the optimal frequency for campaign optimization and the importance of considering the attribution window? Mastering these elements is essential for effectively analyzing campaign performance and wisely optimizing your advertising campaigns. Understanding the attribution window differs between Sponsored Products and Sponsored Brands, Display, and TV ads, as well as between sellers and vendors. ➡ Sponsored Products have a 7-day attribution window for sellers and a 14-day window for vendors. ➡ On the other hand, Sponsored Brands, Display, and TV ads have a consistent 14-day attribution window for both sellers and vendors. Plus, if shoppers interact with multiple ads, each ad's relevance is considered, with the last click taking the spotlight. It gets confusing, I know❗ In your campaign reports, orders data is recorded based on the date of the shopper's ad interaction, which may not match the date of the actual sale. Remember this next time you plan to optimize your campaigns: pay close attention, especially when working with limited data. Need help ❓ Reach out to ➡ Mina Elias and me 🙋♀️ @ Trivium Group #amazon #amazonppc #amazonseller #amazonads #amazonadvertising #amazonreports

🚀 Exciting New Feature Alert: Amazon Advertising Console Upgrade! 🌟 Amazon has just unveiled a game-changing enhancement to the advertising console - introducing the all-new "All Sold Products" tab in the product dashboard. Brace yourself for a whole new level of insight into your product performance! 📈 Dive into Dashboard Insights: 📣 **Advertising Status** Get the lowdown on whether your product is currently featured in Sponsored Products or Sponsored Display campaigns. Please note that other ad products, like Sponsored Brands, are not included in this overview. 🎯 **Sponsored Product Eligibility** Discover whether your products are eligible for advertising and can receive valuable impressions (exclusive to Sponsored Products). 💰 **Gross Sales** Prepare to be amazed! Witness the combined might of your organic sales and ad-attributed sales, complete with meticulous adjustments for any canceled orders. Keep in mind that Gross Sales might differ from "Ordered Product Sales" in Business Reports within Seller Central due to how we handle canceled orders. 📌 **Product Available Date** Stay in the know about the precise date when your product becomes available for order processing and fulfillment. Stay tuned for these exciting developments and continue to leverage the power of Amazon's Advertising Console to optimize your selling journey! 🌐💼🚀 #Amazon #Amazonppc #amazonfbaseller #ECommerce #TechLeaders #BusinessStrategy #CustomerExperience #DigitalTransformation

Maximizing Amazon Ad Performance During Low Stock Situations. Optimizing your Amazon ad strategy is crucial, especially during low stock periods. Many sellers focus on a single hero variation but when facing potential performance issues consider a strategic approach. Hero Variation Focus: ✔️Common Approach: For simplicity, most sellers concentrate their Amazon ads on a single hero variation. ✔️Risk of Low Stock: During stock shortages, ad performance may decline impacting sales and visibility. Strategic Solution: ✔️Temporary Variation Addition: Introduce a second variation ASIN to your PPC campaigns during low stock situations. ✔️Performance Maintenance: This tactic helps prevent potential stock-outs ensuring continued ad performance. Benefits: ✔️Stock-Out Prevention: Avoid running out of stock by diversifying ad focus. ✔️Sustained Performance: Keep your ad campaigns effective even during challenging stock situations. Asif Khan #amazon #amazonfba #amazonppc #ppctips #information

Rethinking Your #Amazon Advertising Strategy. 📈 Are you fixating on a low ACOS and inadvertently hurting your profits on #Amazon? Let's break down why targeting too low of an ACOS might be holding you back. ✅The Sales-Organic Rank Connection: Sales and organic rank go hand in hand on Amazon. Increasing your ad sales directly correlates with boosting your organic ranking. Therefore prioritizing ad sales can lead to enhanced visibility and ultimately more organic sales. ✅The ACOS-Sales Relationship: ACOS and sales are closely intertwined. The higher your ACOS the more sales you're likely to generate. Striving for a low ACOS could be limiting your sales potential and hindering your organic ranking. ✅Reevaluating Your Approach: If a significant portion of your sales are still coming from ads rather than organic channels there's ample opportunity for growth. Shifting your focus from minimizing ACOS to maximizing sales can accelerate your progress towards achieving your business goals. ✅Conclusion: Don't let a low ACOS stifle your Amazon profits. By reevaluating your advertising strategy and prioritizing sales over short-term profitability you can pave the way for long-term success and growth on the platform. #amazon #amazonppc #amazonfba #ppctips

🚀 Amazon Just Revealed a Game-Changer for Q4 Promotions! Amazon DSP just dropped a powerful new tool—Reward Ads! Imagine offering customers an Amazon voucher worth 25% of their purchase to use on future orders. 🔥 Why does this matter? During mega promotional periods like Black Friday and Prime Big Deal Days, you can now target specific customer segments with even better deals! Whether it's a high-converting lifestyle audience or a niche group, you can personalize your offers and maximize conversions. Smart Strategy: Use Reward Ads in the lead-up to big events, so not only are you boosting visibility and offering great discounts, but you're also increasing the likelihood that customers will use their voucher again during the sale. Bonus: You can direct customers to a custom-built brand store, showcasing your entire range of promotions—not just the single product in the ad. This is only the beginning for Amazon DSP, and we’re expecting even more innovative ways to target customers in the near future! 💡 Curious to know more? Check out Amazon's official guide for all the details. Ready to boost your Q4 strategy? Let’s talk about how you can leverage these new ads! #AmazonDSP #AmazonAdvertising #RewardAds #Q4Strategy #EcommerceGrowth #DigitalMarketing #BlackFridayDeals #PrimeDay #TargetedMarketing #BrandVisibility #AmazonSellers