Career in PR, not sure?
Back in 2008 when I started my journey in PR, even I was not sure. Many people who didn’t understand the industry would ask me what do you do, what’s your work profile, who’s your customer etc? And it was so difficult to explain and make people understand the role. I remember when I joined my first PR company, we used to manage a handful of clients with a very small team.
Fast forward in 2024, today PR is the game changer. Every company small, big, MNCs, startups and even individuals like celebrities are hiring PR professionals. People are ready to spend huge money in promoting their brand. Though companies have cut down on hiring PR agencies, they are gradually shifting towards hiring PR professionals. For them, hiring PR professional helps in promoting their brand, managing events, socials and other communication channels.
I am so glad that I chose this profession at a time when it was in a very nascent stage. Today, people are looking for experienced professionals.
So if you’re not sure of your career in PR, then be sure that’s it’s a thriving career option that’s going to boom in the coming years. While the opportunities in #marketing or content might shrink with new platforms and technologies taking over, the role of #PR professionals will always be in high demand.