Mutiny’s Post

Doing what others can’t (being a great PMM), sometimes means doing what brings you joy, and connecting the dots from there. Like moving text blocks within PowerPoint presentations. Yup, just until the guiding lines say “stop, you got it”. 😮💨 But forreal, get trained on what you brings you joy to be a (somewhat) better PMM.

"I like the name, but it needs a catchy jingle. I love jingles." And with that prompt from Ryan Narod, we set off to create a intro for the ABM MBA. It's become very popular for companies to create "Academy" or "Masterclass" type content. These resources are supposed to carry more weight than normal blog posts and are positioned as "the only resource you'll need on this topic." But the truth is, marketing and sales are moving so quickly that any curriculum-based resource would either be too high-level to be useful, or become outdated within a few quarters. That's why we set out to make the ABM MBA immediately tactical and practical for anyone running or building an account-based marketing program. Molly Bruckman and I enrolled an ABM leader as guest professor for each class. They share behind-the-scenes details on how they do ABM—things like: – How they structure their team – What tools are in their tech stack – Real campaigns they use to market to their target accounts – And so much more. Starting tomorrow, April 10th, Casey Patterson, Sr. ABM Manager at Snowflake, will show us how a world-class ABM program operates. The link to enroll is below in the comments. So please enjoy my first (and certainly not my last) jingle. And don't forget to enroll for ABM MBA!

Two shocking PMM stats: 1. 90% PMMs today have no formal training. 2. While 65% have less than 5 years experience. (Source: ⚡️Harvey Lee ⚡️) When I broke into PMM five years ago, I did so without taking a PMA certification. Already had these two “formal” courses instead: 1. Creative Writing (The Writers Studio, 2018) 2. Data Analytics (General Assembly, 2020) Took the first one — while in sales at an edtech writing startup — to know firsthand what ELA teachers felt in the classroom. The second one to sharpen my competitive advantage, breaking into product marketing. A sales reps who performs on numbers, and knows how to dissect them too. Giving the shocking way how I practice product marketing today. 🤯 Writing and data analytics. Creative outlets for making connections. That’s why “years of experience” shouldn’t matter. Most of us are in the same boat, under 5 years. Seek experience instead. Ones where you light up and connect dots, no else can see. That’s what should matter more. Experience, not years of it. —— Before any “gotcha” moments arise after viewing my profile, I did take the PMA certification — six months after landing my first PMM role. ⚡️Harvey joins We're Not Marketers 💀 this Thursday to speak more on “unconventional paths into PMM”. Follow We're Not Marketers 💀 for updates. And finally know why I took “PMA in reverse” this Friday morning at newsletter[dot]notmarketers[dot]com.* *Yeahhh, that’s a lot. Take a breath. 😮💨

Let's unpack what we mean by "The Top 1% of Practitioners." At CXL, we’re not about theory for the sake of theory. Instead, we bridge the gap between theory and real-world application. Our course instructors are hand-picked marketing practitioners with a proven track record. Marketers who have proved that they understand the growth levers needed to successfully scale companies and overcome growth challenges. These experts don’t just talk about the subject matter like lecturers at a university; they’ve walked the walk, feet in the mud, hand in the fire. We transform their strategies and successes into practical, certified courses that are globally accepted as the gold standard in marketing. So, how do we choose them? • Proven success: They have major achievements directly tied to their contribution, expertise, strategies, and insights. • Industry leaders: They are well-known and often speak at conferences and significant industry events. • Recommended by our users: We listen to our users—if a name keeps coming up, we investigate further. • Create quality content: They regularly produce high-value content, sharing their knowledge with the world. • Strong teaching ability: They are engaging speakers and know how to turn their expertise into actionable lessons. When we say "top 1%," it means the best of the best. You and your team get to learn directly from those who’ve already navigated the challenges you’re facing today. -- #onlinelearning #expertinsights #digitalmarketing

It's a new week. Restart, Refresh and Readjust as often as needed. As you begin the week, Begin with a fresh breath. Cheers to a productive week. Sign up for our 6-week comprehensive digital marketing course. Click the link in the bio. #newweek #monday #productivity #techacademy #digitalskills #digitalmarketing #productmarketing #productdesign #productmanagement #tpminnovations

Officially Product Marketing certified! Excited to share that I’ve earned my Product Marketing Core certification! The Product Marketing Alliance has created an extensive curriculum  of essentials tailored for Product Marketing professionals of all levels. Throughout the program, I gained valuable knowledge in areas including research, pricing, objectives & key results, personas, positioning & messaging, Go-to-Market, communication, sales enablement, onboarding, analysis & optimization. I’m looking forward to applying these skills in my work. #neverstoplearning #productmarketing #certification

With an NPS score of +78, it's no wonder why marketers feel more effective as a result of taking the Mini MBA in Marketing. With only 1 week to go until the September intake is welcomed into the virtual classroom, we don't want you to miss out. Enrol now and become the best marketer you can be. https://lnkd.in/eNSmeGpm

Swipe through this week’s incredible moments of creativity, talent, and hard work at our Academy!!🤩 Want to be a part of our upcoming digital marketing batch?💯 👉Get in touch with us at +91 80757 72921 #digitalmarketing #digitalmarketingcourse #results #growth #digitalmarketingstrategy #digitalmarketer

Throughout this week, Association of National Advertisers is hosting complimentary training and development for all marketers for free! 😍   The ANA Global Learning Platform provides a full week dedicated to the training and development of all marketers – at every level - the people driving the growth of our industry. To date, over 20,000 marketers from 100 countries have engaged with a curated curriculum from top organizations and “master-level” experts, gaining valuable insights and inspiration.   Sign up with the link below!   #Marketing #MarketingTips #LearningCourses

Completed my #digitalmarketingstrategy course