Mutiny’s Post

Exciting News from Bonsai Data Solutions! I've been on the Board of Bonsai Data Solutions for 3+ years and I'm excited to share some big news. We're thrilled to introduce Overstory, the groundbreaking first-party marketing measurement solution you've been waiting for! What can you expect from Overstory? Picture Multi-Touch Attribution, Incrementality Modeling, and Matched Market Testing—all seamlessly integrated to deliver pinpoint accuracy, rapid insights, and clear strategies for driving incremental growth. Plus, it's designed to be intuitive, cost-effective, transparent, and comes with unlimited user access. Register now and save the date for July 8th to get exclusive access and explore how Overstory can elevate your ROI measurement. I'm eager to hear your thoughts! Drop your comments below or message me directly to chat. #BonsaiDataSolutions #Overstory #MarketingMeasurement #ProductLaunch #MarketingROI

Just wrapped up my latest certification in Marketing Analytics, and I'm thrilled about it! 🌟 From diving deep into Business Analysis to playing around with Marketing Experiments, understanding Brand Equity, and figuring out Customer Lifetime Value – I'm all in. Let's chat about how I can use these skills to boost your brand with smart, data-driven strategies! #MarketingAnalytics #DataDrivenMarketing #CertificationAchievement

🌟 Day 22: The Role of Data-Driven Decision Making 🌟 🚀 Welcome back to "60 Days, 60 New Learnings on Performance Marketing for Businesses!" Today, we emphasize the importance of data-driven decision making. 🎯 Today's Learning: Data-Driven Strategies Content: 🔍 Challenge: TechGear relied on intuition and experience for marketing decisions, leading to inconsistent results and missed opportunities. 💡 Solution: 📊 Data Collection: Implemented robust data collection mechanisms across all digital touchpoints. 📈 Analytics Tools: Used advanced analytics tools to interpret data and identify trends. 🧩 A/B Testing: Conducted A/B testing to determine the most effective marketing strategies. 🔄 Iterative Improvements: Continuously refined campaigns based on data insights to maximize performance. TechGear's shift to data-driven decision making led to a 30% improvement in marketing ROI and more consistent campaign success. 🔔 Stay tuned for tomorrow's learning where we continue to uncover essential performance marketing strategies! 💡 Have insights or questions about today's topic? Drop them in the comments below! Let's learn and grow together. #DataDriven #MarketingStrategies #PerformanceMarketing #DigitalMarketing #BusinessGrowth #LearnAndGrow

🎯 Have you ever faced a situation where a conversion was claimed by more than one marketing platform? Most marketers know that attribution from marketing channels is often flawed and biased. At MarketLytics, we helped RV Share by building personalized BI dashboards and setting up accurate customer buying attribution tailored to their business goals. This allowed them to discover which marketing channels truly drive the impact they want. 📊 Watch this short video to see how we solved these challenges for RV Share. 💬 Share your experiences where conversions were claimed by more than one platform! PS - Need help with attribution and customer journey mapping? We’re platform-agnostic and can work with any tools you use. Let us help you boost revenues without increasing budgets through effective BI dashboards. 🚀 #MarketingAttribution #CustomerJourney #BI #MarketLytics #DigitalMarketing #MarketingStrategy #RevenueGrowth

Join me today for a webinar focused on "Maximizing Revenue and Operational Efficiency through Unified Marketing and Product Analytics." During this session, we'll review the distinctions between marketing and product analytics, emphasizing the critical importance of merging these two. Explore practical use cases highlighting the benefits of convergence. Plus, gain valuable insights into how industry leaders such as Google Analytics, Amplitude, and Adobe are championing this integrated approach. Don't miss out—register now to elevate your analytics strategy! 👇 #marketinganalytics #productanalytics

Missed the live session of our "Proving Your Marketing Agency ROI to Clients" webinar? Dive into our latest blog to uncover key insights from our marketing webinar and get the link to the on-demand video. Discover actionable tips and strategies for transforming data into clear, compelling narratives. Read more. https://hubs.li/Q02FpW4W0 Let’s work together to transform data into tangible results for your clients. Schedule a call with our Marketing Agencies experts at Scrubbed. Click here: https://hubs.li/Q02Fp-MY0 #Webinar #MarketingROI #MarketingAutomation #ClientReporting #MarketingDashboard #DigitalMarketing #ClicData #Marketri #Scrubbed

Most marketers do not have a simple, full-funnel tracking tool, so I created one. It helps you track: Pre-Awareness Stages Awareness Stages Consideration Stages Purchase Stages Every CMO needs at least a simple tool like this so they can easily spot bottlenecks, insights, and help make recommendations to their team and partners quickly. If you want a copy of my Full-Funnel Metrics Model & Tracking Dashboard, then comment: Full-Funnel Dashboard I will DM it to you. If we are not connected (yet), please consider following me and send me a LI Inmail with the words: Full-Funnel Dashboard and then I will get you this dashboard.

🌟 Unlock the Power of Marketing Analytics for Your Business! 🌟 Are you ready to elevate your business strategy? With marketing analytics, you can transform the way you make decisions and drive success. 🚀 ✅ Data-Driven Decision Making: Leverage insights from your data to make smarter, more informed decisions that align with your business goals. ✅ Customer Insights: Understand your audience like never before. Tailor your marketing efforts to meet their needs and increase customer satisfaction. ✅ Improved ROI: Optimize your marketing spend by focusing on strategies that deliver the best returns. Watch your ROI soar! ✅ Performance Tracking: Keep track of your campaigns and measure success in real-time. Stay ahead of the curve with continuous improvement. Start your journey towards smarter marketing today with Joyeta. Let's make data work for you. 📊✨ #MarketingAnalytics #BusinessGrowth #WebVibe #DataDriven #ROI #CustomerInsights #PerformanceTracking #DigitalMarketing#SocialMediaTools #AItools #SocialMediaStrategy #ContentStrategy #InstagramReels #InstaGrowth #SocialMediaEngagement #IGStories #EngagementBoost #SocialMediaTips #DigitalMarketing #SocialMediaStrategy #GrowYourAccount #EngagementTips #AITools #ProductivityBoost #TechSavvy #WebVibe #AI #Efficiency #Innovation

Most marketers know the way the law of gravity works: as you increase your spend, your ROAS comes down. That’s why our ROI dashboards show you your performance in an objective way, enable you to quantify it, and use it to optimize your spend. Specifically, when we say 'optimize,' we look for: - low ROAS channels where we need to cut back our spend. - high ROAS channels where we need to increase our spend. By going through that optimization process, we expect our average ROAS to go up. Besides the channel list, you can see each channel's color coding (red to green). This is saying that some of these channels have low signal data. There’s nothing wrong with the channel, so it doesn't mean that you shouldn't spend there. It's just that the signal that was presented to our model was of low quality. This means that if the ROAS of a particular channel is showing 5 and it’s color-coded as red, the actual ROAS could be above or below 5. What would we do about this? Our playbook is to say, “Let's go run an experiment.” You can use LiftLab to design, kick-off, and manage that experiment. We use 'experiment' as a synonym for 'let's go get better data.' So, if we have concerns about the data, we can replace it with a stronger signal. After having run the experiment and getting better data, the color for that channel will change from red to green. So now, if you see the ROAS as 3, you can be confident that you’ll get $3 back for each $1 you send on this channel. We created LiftLab to provide marketers with both the method and the technology to create better data. This helps them come out the other end with more confidence in the spend decisions and the optimizations they’re making. #marketingeffectiveness #marketing #adtech

Most marketers know the way the law of gravity works: as you increase your spend, your ROAS comes down. That’s why our ROI dashboards show you your performance in an objective way, enable you to quantify it, and use it to optimize your spend. Specifically, when we say 'optimize,' we look for: - low ROAS channels where we need to cut back our spend. - high ROAS channels where we need to increase our spend. By going through that optimization process, we expect our average ROAS to go up. Besides the channel list, you can see each channel's color coding (red to green). This is saying that some of these channels have low signal data. There’s nothing wrong with the channel, so it doesn't mean that you shouldn't spend there. It's just that the signal that was presented to our model was of low quality. This means that if the ROAS of a particular channel is showing 5 and it’s color-coded as red, the actual ROAS could be above or below 5. What would we do about this? Our playbook is to say, “Let's go run an experiment.” You can use LiftLab to design, kick-off, and manage that experiment. We use 'experiment' as a synonym for 'let's go get better data.' So, if we have concerns about the data, we can replace it with a stronger signal. After having run the experiment and getting better data, the color for that channel will change from red to green. So now, if you see the ROAS as 3, you can be confident that you’ll get $3 back for each $1 you send on this channel. We created LiftLab to provide marketers with both the method and the technology to create better data. This helps them come out the other end with more confidence in the spend decisions and the optimizations they’re making. #marketingeffectiveness #marketing #adtech