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Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years. Read the analysis featuring United Entertainment Group's Michael Brown, MikeWorldWide's Bret Werner, Allison Worldwide's Shane Winn and Monica Finch, Burson's Chris Console and Jasper Advisors's Julie Andreeff Jensen.

For brands, planning for the 2028 Olympic Games is off and running

For brands, planning for the 2028 Olympic Games is off and running

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