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Senior Account Executive, Corporate Communications

I had the privilege of attending a fantastic training session recently, titled “Creating a Trusted Adviser Mindset,” facilitated by none other than Ken Deeks, MBE. Ken, a seasoned author, advisor, and former PR agency leader, flew in from London to deliver this invaluable workshop, organized by MikeWorldWide for our professional development. Here are a few key takeaways from the session: 🤝🏼Building Relationships: Establishing strong client relationships is crucial for our growth and that of the agency. 💪🏼Becoming the Go-To Person: Strategies to become the indispensable person on our accounts while sharing responsibilities. 📈 Value Demonstration: It’s crucial to effectively showcase our value in client engagements and confidently sell back our results. 🗣️ Communication Styles: Adapting our communication style is key to engaging more effectively with clients and our team. One of the most insightful parts of the training was discovering my personality type – I am a Yellow personality type! 🌟 This means I am sociable, dynamic, demonstrative, enthusiastic, and persuasive. I thrive in environments where I can be dynamic and enthusiastic. This training has helped me to better understand how to leverage these strengths to build stronger client relationships and engage my team more effectively. By being sociable and persuasive, I can better demonstrate our value to clients and inspire my team to achieve our goals. Looking forward to applying these learnings and continuing to grow in my role! #ProfessionalDevelopment #ClientEngagement #PRTraining #TrustedAdvisor

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Margaret Lee Redding

Senior Consultant and Recruiter

4w

Love this! I think I am definitely an "Earth Green," based on the description alone. Knowing how to become a trusted advisor or counselor to clients is crucial as you grow your agency (and any other comms) career.

Thank you Mike. I had such a fabulous time in New York, and loved meeting the incredibly talented team at MWW. Thanks again Mike for your support and kind words. 

Yay! Also a yellow 🙂

Brooke Luger

GVP, Integrated Media and Analytics

3w

Great summary!! Thought this training was awesome as well

Elisa Bisognin ACMA CGMA

VP of Finance and People's Operations at MikeWorldWide

2w

I’m a green!! ☺️

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