My Code’s Post

As the 2024 U.S. election season heats up, political ad spending has surged 35% over 2020. 📈Why is the voting race pricier than ever?  Our Head of Political, Junelle Cavero Harnal, is predicting a major shift in how campaigns target Hispanic voters, with a strong emphasis on digital platforms—including CTV. 📺 📣“There’s been a shift in investment into digital in the last three presidential election cycles. There’s tremendous growth,” Junelle shared. As ad tech firms continue to develop tools that allow campaigns to geo-target voters by political districts, Junelle notes that “unlike the last presidential cycle, you will have statewide and local campaigns be more invested into digital.” Curious about what’s next in the election cycle? Stay tuned for our upcoming Political research and insights —coming soon 👀 Big thanks to Sam Bradley and Kayleigh Barber for the feature in Digiday! ⬇️ https://bit.ly/4fPppb0

Have you voted yet? 🗳️ Help us get these important conversations on stage at #SXSW2025! 👇🏽 ✅ Empowering Portrayals: Latina Visibility in Media with our Chief Strategy Officer, Edgar Hernandez, REMEZCLA EIC Thatiana Diaz, and Sr. Director of Brand Management Jennie Chávez ➡️ https://bit.ly/4du2for ✅ Redefining Markets with Niche Audience Product Launches with GM of B Code Damian Benders and Martin Ekechukwu, Chief Strategy Officer at A-Frame Brands ➡️ https://bit.ly/4chyl5Z ✅ Peacocking: Black Representation in Luxury Brand Culture with our Senior Manager Consumer Insights Melissa Hansberry and BAV Group Managing Director, Strategy & Insights Brian Owens ➡️ https://bit.ly/4deXP56 ✅ Roadmap to Equity for Black Creators with our GM of Creative and Branded Content Victoria Jordan and APT-122 Founder and Chief Experience Producer, Tachand Dubuisson ➡️ https://bit.ly/3YG7ahI Your vote is your voice! Help tell SXSW that you want to see multicultural & diverse voices, audiences, and a future for media where everyone is authentically represented, on the schedule. Cast your vote before August 18th, and like ❤️ comment 💬 or reshare 🔄this post  to help us spread the word! 📣

Have you voted yet? 🗳️ Help us get these important conversations on stage at #SXSW2025! 👇🏽 ✅ Empowering Portrayals: Latina Visibility in Media with our Chief Strategy Officer, Edgar Hernandez, REMEZCLA EIC Thatiana Diaz, and Sr. Director of Brand Management Jennie Chávez ➡️ https://bit.ly/4du2for ✅ Redefining Markets with Niche Audience Product Launches with GM of B Code Damian Benders and Martin Ekechukwu, Chief Strategy Officer at A-Frame Brands ➡️ https://bit.ly/4chyl5Z ✅ Peacocking: Black Representation in Luxury Brand Culture with our Senior Manager Consumer Insights Melissa Hansberry and BAV Group Managing Director, Strategy & Insights Brian Owens ➡️ https://bit.ly/4deXP56 ✅ Roadmap to Equity for Black Creators with our GM of Creative and Branded Content Victoria Jordan and APT-122 Founder and Chief Experience Producer, Tachand Dubuisson ➡️ https://bit.ly/3YG7ahI Your vote is your voice! Help tell SXSW that you want to see multicultural & diverse voices, audiences, and a future for media where everyone is authentically represented, on the schedule. Cast your vote before August 18th, and like ❤️ comment 💬 or reshare 🔄this post  to help us spread the word! 📣

We’re back!  My Code is headed to Martha’s Vineyard and this time we’re partnering with The Culture Crib to celebrate culture, equity, and excellence. Join us for two transformative days at the historic Strand Theatre on Martha's Vineyard for Cocktails + Conversations. This engaging event is designed to inspire and connect like-minded individuals through thought-provoking discussions and networking opportunities. 🔗Link here to RSVP - https://bit.ly/4fBZuTT . . Wednesday, August 14, 2024 - 1-3pm “Innovation Unleashed: Harnessing the Power of Unconventional Partnerships” Moderated by Damian Benders Delving into the transformative power of strategic partnerships to create breakthrough moments. We’ll explore how these collaborations can foster creativity and innovation, leading to amazing ideas that engage and delight consumers. Thursday, August 15, 2024 - 12-2pm “Celebrating Black Excellence Across Industries” Moderated by Alexandra Kennedy This panel will explore the profound impact of African-American professionals in various fields, their pioneering achievements, innovative approaches and the significant influence they’ve had on shaping trends and advancing our culture.

We need your VOTE! 🗳️➡️https://bit.ly/3YG7ahI Help bring our panel "Roadmap to Equity for Black Creators" to #SXSW 2025💥 Our GM of branded content and creative Victoria Jordan will join APT-122 ’s Tachand Dubuisson to discuss how brands have the power to ensure Black Creators receive equitable representation and compensation. 💪🏾 Your vote matters. By supporting our panel, you're helping us advocate for change — empowering Black Creators to have the same opportunities and support as their non-Black counterparts. Click on the link below to cast your vote before August 18th, and help us get the word out: 📣 Reshare this post and tell your network why you’d like to see this panel  at #SXSW2025, and encourage them to vote. 📣 Tag people that would appreciate getting this important conversation on stage in the comments below. 📣 Drop a ✅ to let us know you voted (and don't forget to check out and vote for our other panels, too)! https://bit.ly/3YG7ahI

📢 If you're headed to the AdMonsters #PubForum next week be sure to catch our very own Alexander Haluska on-stage talking all things ad ops. 😎 #AdOps #AdMonsters

Please join us in welcoming our new General Manager of Research and Insights David Iudica! 👋 📣 “As a second generation Hispanic I have always yearned for increased representation and understanding of diverse and multicultural communities,” David shared. “Being able to tell their stories to marketers and advertisers is important to me.” In his new role, he’ll team up with our Intelligence Center to continue providing the most meaningful and actionable insights for our diverse audiences — bridging the gap between enterprise and consumer data, insights across media, content, audience research, and digital innovation. 📊 When it comes to research and data, David is a true powerhouse, — bringing over 20 years of experience in the marketing and media landscape with major organizations across industries, including Meta, CNN and Yahoo. We’re beyond excited to have David on board! Give him a follow here on LinkedIn 📲 and read more about his new role ➡️ https://prn.to/4dgRYvw

🚨 JUROR ALERT! Our very own Rebecca Kramer Rosengard will be a juror for the this year's International Echo Awards

At My Code, we’ve always been passionate about our culture and team. So we’re thrilled to announce the appointment of our first-ever Chief People Officer, Marchelle J. Wright (AKA “MJ”)! 🎉 With over 20 years of industry experience under her belt, MJ brings a wealth of strategic expertise as a Human Resources executive and DE&I advocate. In her new role, she’ll elevate our culture and community engagement objectives through a fresh new scope, prioritizing the thing that really sets us apart in the industry – our people. MJ's vision is all about “changing the narrative of the people function” – transforming HR from traditional personnel management to a strategic powerhouse that helps fuel growth and drives business results. Join us in welcoming MJ to the My Code family – and give her a follow here on LinkedIn! 🤝 Read more about MJ’s new role exclusively from Bailey Calfee in Campaign US ➡️https://bit.ly/3Wpuzme

What’s better than winning a Telly Award? Winning SIX! 🏆🏆🏆🏆🏆🏆 We’re thrilled to share that our team has been honored with six Telly Awards for our creative work: “Amplify Your Happy” created with Spark Foundry and Starbucks (https://bit.ly/3VSEI9m) 🥈 Silver in Branded Content - DEI “Leyendas” created with Carat USA (https://bit.ly/3Wl2dbJ) 🥉 Bronze in Branded Content - Culture & Lifestyle 🥈 Silver in Branded Content - B2C 🥈 Silver in Branded Content - DEI  “In Pursuit of Inspiration: Human Moments” developed with our client Delta Air Lines (https://bit.ly/4cXpc33) 🥈 Silver in Social Video - Culture & Lifestyle 🥇 Gold in Social Video - DEI Congratulations to our fellow #TellyAward winners (check out the full list ➡️ https://bit.ly/3Y0fHvN) 🎉 and a huge thank you to our exceptional clients and team for your vision, creativity and dedication. These wins speak volumes to our efforts to continue helping diverse audiences to feel heard and represented in the media. Let’s keep doing award-winning work together 👏