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Senior leaders often overlook the financial abyss of unaccounted meetings spend, costing millions yearly and exposing companies to risks. In this session at GBTA Convention, CWT Meetings & Events' Kari Wendel, Global VP, Global Customer Strategy & Operations, will explore strategic meetings management and show how you can gain full visibility of your company’s events spend. She'll show you how to transform policy by merging T&E spend for more purchasing power and demonstrate how a centralized meetings strategy can drive company success as meeting costs surge, supply battles intensify, and buying power weakens. Add it to your convention diary now: Tuesday July 23, 9:15am ET in Room B401. https://bit.ly/4euJYsm #GBTAConvention2024 #MeetingsManagement #StrategicSpending #SMM #CentralizedStrategy #BuyerPower

  • GBTA Convention Atlanta 2024 promotional image featuring text: "Unmasking hidden blind spots through lost M&E spend." Includes event details: "Tuesday 23 July 2024, 9:15 - 10:00 ED at Georgia World Congress Center, Atlanta." A photograph of Kari Wendel, Global VP, Global Customer Strategy & Operations, is included.

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