Mayank Khandelwal’s Post

$18 Big Macs are the exception, not the rule, but it's still an $18 Big Mac. Every single person in the restaurant industry can learn from what is happening around McDonald's recent press release on menu price increases. It's not about the media leaning into what gets clicks from the press release. It's about ensuring that we communicate clearly and consistently ahead of any menu pricing complaints. Does your team know the quality of the products you use and the pride that goes into serving every guest? Are your staff able to deliver a consistent guest experience every time? Do all of your staff understand why you are priced the way you are in your community? Does your staff know your story so your guests receive the right message? McDonald's, one of the biggest restaurant companies in the world, is facing declining transactions and guest counts due to late or inconsistent messaging around pricing, resulting in the stigma of an $18 Big Mac. #RestaurantIndustry #MenuPricing #CustomerExperience #QualityProducts #ConsistentCommunication #HospitalityExcellence #LeadershipInHospitality #RestaurantManagement

Over the last few weeks, restaurants have made HEADLINES. From McDonald's adding a $5 meal to Red Lobster filing for bankruptcy. Here's a clip from my interview with Carl Izzi, where we discuss the challenges the Restaurant industry is facing and how to approach marketing in 2024 and beyond. Link to the full video is in the comments. #restaurantmarketing

Consistency is always better than Quality. This is why restaurants like McDonalds still exist. They serve agreeably terrible burgers. However, they are CONSTANTLY terrible burgers. So consumers know what they are getting. We as a society value that. Problems come when things are not consistent. My company recently helped a restaurant quadruple its Google Reviews, and for the most part, all 5 stars. Without fail, we got 1-star reviews when the restaurant lacked consistency on the operations side. Uniformity really makes a difference. The same is true throughout all marketing and business, consumers love when things are standardized and they know each experience will be similar to the last. So the takeaway: Be Consistent in your business. Take it a step further and be consistent in your life, and you will be unstoppable.

Here are some things I have reminded myself recently that I openly share with others, especially for those who have felt discouraged or frustrated. - Displacements are not about you - it is not your fault. It is a business decision.  - What is meant for you will not pass you by.  - Your desires desire you. - Stop looking at what others are ordering from the restaurant menu. They are at a different restaurant. It’s time for YOU to go sit down at the restaurant and order what YOU want off the menu, and enjoy the meal.  - Is something not happening on your timeline? Say thank you. Actually, I congratulate you on it. You know why? Because what is coming your way is so big that it needs time to become ready for you to receive it. - Your story is not supposed to look like anyone else’s.  - Focus on what is going well. How many of you have a list of what isn’t going well? Throw it out and start focusing on what is going right - and when you do, more of that will come. - When it feels like everything is crumbling, you can take what has crumbled and build a better foundation from it. #inspireothers #personaldevelopment #motivation

Are you in the restaurant business and enjoying a slow growth? Do you absolutely want to avoid killing it in 2024? Then by all means do not attend the webinar below. 🍕 However, if you want to attract more hungry customers, we have an unbelievable panel of experts ready to help you ensure strong location-driven growth in 2024! Join our February 27 webinar with Tiger Pistol and KFC to discover 2024’s winning recipe for restaurant success. Register here! https://lnkd.in/ej4iZh9N #LocalMarketing #QSR #LocationDrivenGrowth

5 Harsh truths about the restaurant industry in 2024... 🍳 - Competition is at an all time high. Unless your cuisine is underrepresented, you need to explore other ways to stand out. - Franchising alone will no longer guarantee success. Delivery platforms are crowded with hundreds of the same. - You NEED to invest into marketing. But before you do, make sure you understand the basics. - Your lone operations director / marketing manager is drowning and needs help. Marketing is often a tickbox exercise! - Social media alone, whilst important, does not count as 'marketing'! Thoughts on this restaurant owners? 💭❗ #marketing #agency #digital #restaurantowners

I watched an interesting video the other day that got me thinking, and I wanted to share it. This video argues that McDonald's is more of a real estate company than a restaurant due to their profits from each segment of the company as a whole. With the rise of CosMc's as an attempt to capture a segment of the fast beverage market I think this video makes a compelling case for why McDonald's could be considered quite the real estate company. What are your thoughts? In retail, what can we learn from these types of things to move forward? #ICG #CosMcs #McDonalds #retail #realestate #fastfood https://lnkd.in/g7fjMwhW

📢 Big News! McDonald's is making a bold move. According to the BBC, the fast-food giant is rethinking its prices after experiencing its first sales fall since 2020. This comes as no surprise given the recent changes in consumer behavior and spending habits. It's clear that adaptation is key in these times. We'll be keeping a close eye on how this decision shapes the fast-food industry and consumer experience. Let's chat about the impact of this pricing overhaul on the industry and our dining experience. #McDonalds #PricingStrategy #FastFoodTrends https://ift.tt/wX34Cua

Another question for my LinkedIn network: Would you visit a restaurant with under 4 stars on Google? 92% of consumers polled said they wouldn't. Here's the sad reality: •Many of those > 4-star restaurants are wonderful •They're just too overwhelmed to think about reputation management We've had bad work days.  We've all had unfair customers. But for restaurants—this can be lethal. It's not fair, and our team at Akira can help. Let's chat! #restaurantmarketing

Numbers tell a story, and I'm here to help with yours. In just one year, I took eight parks from bankruptcy to profitability. With over 35 years of experience working with over 150 entertainment, restaurant and food & beverage brands, I know how to make the numbers work for Family Entertainment Centers. When things don't add up, or you find yourself in the red, it’s time to talk. Let me review your profit & loss statements, analyze your competition and more. Together we can create a balance sheet that works. #familyentertainment #entertainmentindustry #businesssolutions #businessgrowth #boomersparks