Communication and Understanding in Mountain Biking
Why Positive Communication in Mountain Biking is Crucial
Presented during the keynote "4 pillars of a MTB strategy for Austria" at the IMBA Europe Summit, the first pillar, Communication, emphasizes the importance of positively portraying mountain biking. Our goal is to reshape the public image of mountain bikers, persuading the wider public that mountain bikers are responsible nature enthusiasts, differing from other outdoor adventurers only in their mode of transportation. Through targeted communication strategies, we aim to foster a more accurate understanding and greater acceptance of the sport among the general public and landowners alike.
Additionally, we want to highlight the numerous benefits that collaborating with mountain bikers can bring to landowners. By establishing designated contract trails, we create a structured, safe environment that not only protects the land but also involves its owners actively in the design and utilization, making them valued partners in mountain biking. This partnership brings social and economic benefits, enhancing acceptance within the local community, which is especially important for engaging children and youth, contributing to the vitality of rural areas.
#MTBKongress #ThinkNature #MountainBiking #SustainableTrails #CommunityEngagement
Sounds like an incredible event!