Mythic’s Post

Digital Marketing Trends 2024 Businesses need effective marketing and sales strategies that work to improve business growth. This article explores improving the value of marketing and sales and its impact on a business' strategy, operations and performance foundation. Stay ahead of the curve with the latest digital marketing trends of 2024. Learn what's new and how to leverage these trends for your business. #businessgrowth #Businessoperations #crm #customerrelationshipmanagement #customerrelationships #digitalmarketing #Engagement #Growthstrategies #leadgeneration #Marketingchallenges #Marketingstrategies #Operationalchallenges #personalization #potentialclients #Saleschallenges #Salesoptimization #salesprocess

Digital Marketing Trends 2024 Businesses need effective marketing and sales strategies that work to improve business growth. This article explores improving the value of marketing and sales and its impact on a business' strategy, operations and performance foundation. Stay ahead of the curve with the latest digital marketing trends of 2024. Learn what's new and how to leverage these trends for your business. #businessgrowth #Businessoperations #crm #customerrelationshipmanagement #customerrelationships #digitalmarketing #Engagement #Growthstrategies #leadgeneration #Marketingchallenges #Marketingstrategies #Operationalchallenges #personalization #potentialclients #Saleschallenges #Salesoptimization #salesprocess

My latest for Forbes Agency Council - How To Strategically Approach Your Marketing Technology Stack Evaluation https://buff.ly/3HMAsBH #MarTech #marketingtechnology #digitaltransformation #CX #Marketing #Marketingstrategy

Hot Take: Brands are far from happy. What do brands want? The top areas for improvement (their agencies are charged with) are: Brand awareness—35% (Hello, ZTV) Consumer acquisition—33% (Hello, Geo-fencing) Customer engagement—31%  (Hello, Native) Customer retention—31%  (Hello, 1P CRM Upload/Addressable) Sales/conversion—21% (Hello, Attribution) Lead generation—26% (Hello, Keyword-Level Behavioral) Data analysis and utilization—23% (Hello, restful API integrations) Launching products/services—22% (Hello, Audience Curation/Addressable) Content and creative production—19% (Hello, Waymark) Data privacy and regulation compliance—17% (Hello, 5-Star Techstack) Hello, Simpli.fi.

The latest by Greg Kihlström for Forbes Agency Council - How To Strategically Approach Your Marketing Technology Stack Evaluation https://buff.ly/47NjIVS #MarTech #marketingtechnology #digitaltransformation #CX #Marketing #Marketingstrategy

Tracking campaign performance metrics in a branding agency is like riding a roller coaster blindfolded without a solid system. Trying to rely purely on instinct and luck? That’s a recipe for disaster. But implementing the right systems? That’s where you shift from haphazard guessing to impactful strategizing. 🔍 KPIs Aren't Just Acronyms Relegating KPIs to a buzzword is a mistake. They’re the compass, the ones that guide decisions. But not just any KPIs—the relevant ones that align with the agency’s specific goals. Each metric? A puzzle piece in the grand scheme of ROI dominance. 📊 CRM Systems: The Multi-Tool for Metrics Customer Relationship Management systems are the backbone. - Centralize client interactions. - Track touchpoints. - Analyze trends. It all boils down to nurturing those relationships into long-term investments. 🔢 Data Analytics Platforms: The Unfiltered Truth These platforms strip away the guesswork. - Real-time data visuals. - Conversion rate insights. - Ad performance breakdowns. Why rely on instincts when there’s precise data? 🚀 Automation: The Secret Ingredient The ultimate productivity amp. - Auto-generate reports. - Instantly log KPIs. - Monitor campaign changes. Automation ensures nothing falls through the cracks (or gets forgotten at Monday’s status meeting). The end goal? To strategize, iterate, and optimize. For some, process and system sound like chains. For others, they’re liberation. When systems manage the minutiae, focus shifts where it belongs: Creating unforgettable branding narratives. Systemization isn't just about efficiency. It's about reclaiming creative energy while knowing every campaign's trajectory is measured, analyzed, and poised for optimization. So, why tread through the branding jungle with broken compasses and outdated maps? Instead, blaze through with a finely tuned engine of systems and metrics. Because scaling a business isn’t just about growth. It’s about growing wisely. #SystemizeToStar #AutomationWins #BrandingStrategies #ProSulum #StayAheadOfTheGame

The rising dependence of marketing teams on a collection of interconnected martech tools and platforms to measure effectiveness, tailor customer experiences, and expedite operations necessitates the need for specialized skills in martech https://ow.ly/gQg150U90Zn #marketing #martech #technology

The rising dependence of marketing teams on a collection of interconnected martech tools and platforms to measure effectiveness, tailor customer experiences, and expedite operations necessitates the need for specialized skills in martech https://ow.ly/xvz150UaSgN #marketing #martech #technology

The rising dependence of marketing teams on a collection of interconnected martech tools and platforms to measure effectiveness, tailor customer experiences, and expedite operations necessitates the need for specialized skills in martech https://ow.ly/pARM50U7PUt #marketing #martech #technology

The rising dependence of marketing teams on a collection of interconnected martech tools and platforms to measure effectiveness, tailor customer experiences, and expedite operations necessitates the need for specialized skills in martech https://ow.ly/fKOs50U9Y5F #marketing #martech #technology