Mythic’s Post

Here's a great example of how Holt Experiential partners with companies to help brand their #exhibits #events and environments! 2025 will be here soon. Let's talk about YOUR strategy! #eventprofs

▼ Elevating Brand Consistency Across Channels 💡
 Consistency is the secret to building trust and recognition. From clear brand guidelines to team collaboration, discover how to keep your brand cohesive across every platform. Learn from iconic Australian brands like #Qantas and #Bunnings and apply these strategies to your own business! 👉 Share this post with your team and start building stronger brand connections today! ▲

Almost 2 months in my new role and time has truly flown by! It's been an exciting journey, and I couldn’t be more thrilled to share my passion for building strong, impactful brands with the amazing team I get to work with every day. 🌟 Julia Barry Lexi Spinney Jeff Chen Being so involved in a project like this reminds me of how much I love what I do. Brand building is more than just a logo or a tagline. It’s about creating meaningful connections with your audience, fostering trust, and staying authentic to your values. A strong brand creates loyalty, drives engagement, and helps us stand out in a competitive landscape. It’s been my goal to ensure we’re not just telling a story, but truly living it with everything we do. We’ve already come so far, and I’m beyond excited about the incredible projects we’ve been working on behind the scenes. I can’t wait to continue driving our brand to new heights. Cheers to what’s next, and stay tuned for what’s coming! 🚀 #BrandBuilding #Partnerships #ExcitedForTheFuture #Teamwork

“You’re connected to brands in a way you don’t really understand. It’s not rational. People want to be part of something, you pick your brands like you pick your teams.” Just one of the hot-takes from today’s D&AD panel discussion with JKR’s Tosh Hall, Jordan Giesler from Kansas City Chiefs, Oana Vlad from The Coca-Cola Company and Roger Dudler from Frontify, where they delved into the world of sports fandoms and how brands can leverage them to build long-term brand success. Got an opinion on unlocking the brand power of fandoms? Let us know in the comments!

Launching Soon with Best brands

Expanding on the fundamentals to make brand partnerships that are successful and have longevity

Are We Losing Sight of Brand Integrity in Collaborations? It seems like we've hit the peak of brand collaboration stupidity, and the latest Native x Dunkin' partnership is a prime example. I don’t usually post about these things, and I’m not armed with a marketing degree—but as a consumer and someone who appreciates clear, mission-driven branding, I can't help but ask: Why? Native’s mission has always been about clean, simple, and cruelty-free products. But aligning with Dunkin'—a brand that doesn’t exactly scream "clean ingredients"—feels like a major disconnect. Sure, some people might like the smell of donuts, but this is about more than just product appeal. It's about brand perception. How does this partnership reflect Native's founding principles? Is this about chasing margins over mission? I feel for the agency tasked with spinning this into something marketable. Was this a data-driven attempt to capture Gen Z's attention? If so, I think it's important for brands to realize that collaboration should enhance your core values, not contradict them. Native was one of the few brands that stood out for its simplicity and transparency—slapping a Dunkin' label on that seems like a step in the wrong direction. Let’s hope 2025 is the year brands start focusing more on authenticity and less on gimmicky partnerships that confuse their identity. #BrandIntegrity #AuthenticityMatters #BrandAlignment #PurposeOverProfit #marketing

Brand partnerships are more than just collaboration. They’re a way to build trust with your audience. Choose partnerships that align with your values.

Every marketer loves Brand Collaborations.❤️ Brand collaborations are all about two brands teaming up to create something exciting and fresh. It’s like mixing two flavors you love and getting something even better! 💖🌟 These partnerships help brands reach new people and come up with creative ideas. They’re also super fun for customers because the products often feel special and exclusive. When the live action movie Barbie was released, all the brands started the pink colour craze, for example, Barbie x Airbnb brought the iconic Barbie Dreamhouse to life in Malibu, California. For just $60 per night, one lucky fan enjoyed a two-night stay from October 27 to 29, experiencing luxury features like a water slide, infinity pool, movie theater, and a walk-in closet filled with life-sized Barbie outfits. This creative collaboration, among many others, highlights the lasting impact of Barbie's legacy, cemented by the cultural phenomenon surrounding the Barbie movie. (University Girl Magazine) Whether it’s a sneaker brand working with an artist or a coffee shop teaming up with a music app, collaborations make things more interesting. It’s all about surprising people, trying new things, and making something cool that everyone wants to talk about. 😀 #brandcollaborations #marketing

From inside jokes to shock and surprise, let's spill the secrets on what makes a GREAT brand collaboration 👀✨💸 I love seeing a good partnership - whether it's an activation, a product or a campaign... But what is it that makes them great? And how do brands do it? Here are my thoughts 🤭💓💌 Which one of these tactics do you enjoy the most? Or if you've seen any killer collaborations recently that fit into my boxes, let me know below!