Mythical’s Post

Behind the Scenes: How We Choose the Right Creators Curious about what goes into selecting the perfect creator for a campaign? Here’s a quick look at our process: Authenticity: We prioritize creators who are genuinely aligned with the brand’s message. If it’s authentic, it connects. Engagement: Beyond follower count, we focus on creators with meaningful interactions and strong community trust. Creative Vision: We seek out creators whose unique style aligns with the brand’s goals and vision. Choosing the right fit is what drives successful partnerships. #MPK

 🌟 Unveiling the true wealth of creativity – connections, not currency. ⛷ Slide into the world of creators who craft with purpose! 👀 Check out our latest Catch+Release article from Tom Christmann! ⤵ 📸 Awesome capture from our Creator Community: @rambosphotos 👏 #MoreThanMonetization #HeartOfCreation #CatchAndRelease

It's here! Our new report is now available for you to explore. Learn about 5 trends that are shaping the creator landscape, and their implications for brands and audiences.

Here's our brand new report about the future of influence. Learn about 5 trends that are shaping the creator landscape, and their implications for brands and audiences.

The new report examinining the new trends impacting the creator landscape is finally out! Download available here👇👇👇

Today we’ve launched ‘Next Gen Influence’, our new report examining trends impacting the creator landscape, and what these mean for brands.✨ The report focuses on the five trends defining the creator landscape, as well as highlighting some breakthrough creators who represent the trends and are growing quickly across social. 📱🔥 Download the full report now: https://lnkd.in/eee_CsHf

Massive inspo alert! Today we launched our new influencer marketing report looking at the key trends shaping the creator landscape right now that brands need to know about. Check out the link below to download the full report 💡 ⚡

The We Are Social "Next Gen Influence: Trends Defining a New Era of Brand and Creator Collaboration" report is out, and it's definitely worth a read for its deep dive into how the #creatoreconomy is evolving. The report breaks down five key trends. If you're a brand looking to understand the future of #influencermarketing, this report can help you tap into emerging trends and adjust your strategy to stay relevant. Here are some key takeaways: 👉 Relatable Realism is on the rise: Aspirational content is being replaced by creators showcasing more achievable and grounded lifestyles. With economic challenges, audiences now resonate more with realistic depictions of daily life over unattainable #luxury. 👉 Creators are reinventing themselves: #Personalbrands are becoming more fluid, with creators adapting and evolving in front of their audience. This presents brands with opportunities for longer-term partnerships as #creators grow and shift their content focus. 👉 Authenticity is critical: In an age where trust is paramount, creators who display genuine creativity and passion, rather than purely promotional content, are winning over audiences. Brands should focus on partnering with these creators to maintain credibility. And of course, while these trends shape the broader influencer space, figures like #TaylorSwift remind us how powerful influence can be. As mentioned in my recent post, her simple call to action shows just how impactful a well-timed message from a major influencer can be. Methodology: This report is based on in-depth desk research, expert interviews with influencer marketing specialists, and insights from Tagger, which tracked the fastest-growing creators with over 50K followers across multiple industries. #mediatrends

This should be fun, covering the topic of creators as a new media channel of the future. Creators bring creativity and distribution to the party and there are many examples of them using this to their benefit already with their owned product lines. Have they capitalised early on the shift of media, and do they know something traditionalists don't? I am keen to hear your thoughts. #creatoreconomy #influencermarketing

Do you want another creator's audience? It's yours for the taking. As our very own Elijah Szasz points out, the comments are the key. Pretty simple strategy: → Go to your favorite creator's conent → See who is commenting on their stuff → Build relationships with all of these folks How do you do that? You have ample choices: → Respond to their comments → Go to their content and comment → Send out a connection request to them From there? That's where you can build a relationship. It all starts from that initial push.