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This is the third time this week I have seen this same point being raised. There is a popular quote attributed to Aristotle that says: "Those who tell the stories rule society." Joseph Nye, formerly of the Harvard Kennedy School of Government, recaptured this idea in the following terms: "In an information age, it’s not just whose army wins, but whose story wins." It appears the media in Africa has yet to fully grasp the implications of these statements. Just like the concept of naming, I would argue that the power of narrative holds a profound ability to redefine reality itself. I am glad that conversations such as these are now receiving the attention they deserve I think I have a great strategy for this: What if we turn The Africa Opportunity platform into the biggest Black-owned YouTube channel on the planet? Every African—both at home and in the diaspora—with a smartphone who wants to witness Africa's progress could subscribe. Imagine a channel comparable to, or even bigger than, MrBeast with a dual aim: showcasing what Africa has to offer the world in terms of thought and action on the continent, and channeling all revenue generated into building startup hubs across the continent, like Mr. Pascal Murasira is already doing in Rwanda?

You are a LinkedIn influencer and so… how do you utilize your influence and ability? But for me, my mission goes beyond brand building—it's about leveraging this space to uplift the vibrant narratives of my people, the everyday heroes who champion the wave of Africa's greatness. Are you an influencer, no matter your continent? I invite you to reflect on your purpose. What do you use your influencing space for? How many unheard voices have you helped to be heard? I walk the talk. My feed celebrates the innovation, resilience, and raw talent of my people in all manner I can. These are the stories that deserve center stage, the voices that need to be heard. Recently, I've spotlighted these amazing Afripreneurs who are revolutionizing the web3 space: Femi Adegolu JOHN OSENI Efosa Ighodaro (Nigeria SEC Cohort) and Chioma Onyekelu, CCI. Their stories are proof that brilliance can come from anywhere, and they deserve to be heard on a global stage. This post isn't just about my self-promotion; it's a call-to-action to influencers worldwide to rethink the impact they can make. Our platforms hold the power to reshape narratives and elevate unheard voices, not just in Africa, but around the world. Share your influencing story in the comments and tag your fellow Africa-preneurs, changemakers, and unsung heroes. Let's turn this space into a global stage for celebrating diversity, excellence, and the untold stories of our communities. #africaninnovation #unsungheroes #socialsaturday

Hello Comms professionals! AfricaCommsWeek 2024 begins today. Are you excited? Well we are! This year, participants and event organisers will be exploring the theme of “Influence” with a focus on the crucial role influence plays in Africa's socio-economic development & positive transformation. To register to attend one or more events click here - https://lnkd.in/dKPczJH If you won't be attending an event? Here are some other ways to engage and join the conversation during the Week! 1. Contribute thought leadership: Share your expertise and insights on the theme of African Influence through articles, op-eds, or social media content and don’t forget to use the hashtag #AfricaCommsWeek #Influence. 2. Connect with peers: Use the hashtags #AfricaCommsWeek #Influence #ACW2024 to find and connect with like-minded professionals around the world. 3. Celebrate individuals or organisations maximizing influence for Africa’s socio-economic development and bringing positive transformation to the continent. 4. Share the Africa Communications Week events page with colleagues so they don't miss out. #TheCommsAvenue #Communications

Boosting African Case Studies: Your Input Matters! Are you interested in African business and development? We're conducting a short (2-minute!) survey to understand how people like you consume information on case studies, particularly those related to Africa. Why participate? Your insights will be crucial in developing effective strategies to increase the visibility of African case studies through digital communication. This will ultimately lead to a wider audience and a richer learning experience for everyone. Click the link below to share your valuable input! https://lnkd.in/erV5_sxc #Africa #CaseStudies #DigitalCommunication #Survey

Africa is Rising, Explore the Power of Afrocentric Marketing! ( https://lnkd.in/dFsZ29_X ) In a globalized marketplace, simply using African imagery isn't enough. True connection comes from celebrating the rich cultural tapestry of Africa. This article dives deep into Afrocentric marketing strategies, a powerful tool for brands seeking to: Build genuine connections with African consumers. Stand out in a crowded marketplace. Foster community engagement and social good. Ready to unlock the potential of Afrocentric marketing for your brand? Read the full article on the Blackdot Holdings blog and discover how we can help you craft impactful campaigns that resonate with African audiences. #BlackdotHoldings #AfrocentricMarketing #AfricaRising #MarketingStrategy (Link: https://lnkd.in/dFsZ29_X )

Five tips to building multicultural media partnerships that last. 🎓 Learn – Get to know different media outlets' styles, formats, and community relevance. Understand how stories uniquely impact and benefit communities. 🤝🏽 Connect IRL – Meet each media outlet team in person. You'll have more success pitching to people who know and trust you! 🤖 Be Human – Have open and candid conversations. Transform jargon into simple words humans understand. 💰 Compensate Equitably – Join us in paying your community media partners equitably and fairly. 😵 Manage Expectations – Learn and understand the editorial processes and timelines for working with small, multicultural media outlets. How do you ensure that your media partnerships reflect your communities' diverse perspectives and values? #CommunityOutreach #TheVidaAgency #SeattleAgency #MulticulturalMarketing #DEI

My husband, inspired by #hardestgeezer running the length of Africa, persuaded my 13 year old son to travel with him to Tunisia last weekend to join Russ for his final 50Km run. The whole event has been an inspiration to so many and it has got me thinking: Why has Russ captured the hearts of so many? While several individuals are undertaking similar mammoth African runs, there's something unique about Russ' ability to connect with a global audience. Here's what I believe sets him apart: Millennial Mindset: At 27, Russ resonates with his audience, many of whom (as evidenced by the Tunisian supporters) are in the same age group. They're all part of the generation that thrives on platforms like YouTube and Instagram. Engagement Expertise: Russ and his team understand the art of audience engagement. They consistently create content that resonates with their followers. Early Investment in Quality: Russ recognized the power of high-quality video production early on and assembled a talented team to capture his journey. Building Momentum: He didn't achieve overnight success. Russ began this adventure years ago, gradually building a loyal audience. The Takeaway: There's no shortcut to becoming a social media sensation. It takes dedication, time, and a willingness to learn from younger generations who understand the power of these platforms. #hardestgeezer #inspiration #africanadventure What are your thoughts on building a strong social media presence?

3 Social Media Lessons from the Canadian Market: Cultural Sensitivity is Key: Embrace and celebrate Canada's diversity in your content to connect authentically. Data-Driven Decisions: Leverage analytics to understand what resonates with your audience and refine your strategies. Community Engagement: Engage in genuine interactions to build a loyal and active community. Excited to keep learning and growing in this dynamic market! 🇨🇦 #SocialMediaLessons #CanadianMarket #DigitalMarketing #SocialMedia #Canada #ShahveerImran

Do Media Tours Still Work in Kenya? In today's fast-paced digital world, media tours remain a crucial strategy for gaining visibility and traction. But how effective are they in Kenya? Media tours involve scheduled visits to various media outlets, allowing brands and personalities to share their stories directly with audiences. In Kenya, this approach can be highly effective due to the country's diverse media landscape, which includes a mix of traditional and digital platforms. Key benefits of media tours in Kenya include: 1. Engaging with journalists and media personalities face-to-face can create more personalized and impactful interactions. 2. Media tours can tap into Kenya's extensive network of radio stations, TV channels, and digital platforms, reaching a broad audience. 3.Being featured on reputable media outlets enhances credibility and boosts public trust. In conclusion, media tours can be a powerful tool in Kenya when executed thoughtfully, leveraging the unique strengths of our country’s media landscape to amplify messages/content and connect with audiences. #KakaEmpireArticles #MediaTours #KakaEmpireIsTheLifestyle

Meet Tanzania’s Top Media Personalities Influencing Millions From radio hosts to TV presenters, Tanzania’s top media personalities have the power to influence millions. People listen to their opinions, trust their recommendations, and follow their content closely. Our Q2 Tanzania Media Landscape Report features the most influential media figures—insights that could shape your brand collaborations. Want to leverage the reach of Tanzania’s media stars? Read the Q2 Tanzania Media Landscape Report now and get access to these exclusive insights. #audiencemeasurement #mediamonitoring #Tanzaniamedialandscape