N2O’s Post

Proper Time and Place for the Most Effective Brand Exposure with Custom Plushies This infographic provides practical guidance on the optimal timing and placement of custom plush toys for maximum brand exposure. It suggests suitable occasions, events, and marketing channels to leverage the potential of custom plush toys for brand awareness and sales. The infographic also offers tips on creating engaging campaigns and measuring the impact of custom plush toys on brand visibility. Visit: https://lnkd.in/dmWNNQU2 #customplushtoys #plushies #plush #stuffedanimals #customstuffedanimals #personalizedplush #customplushie #plushtoy #plushlove #softies #cuteplush #plushcollection #stuffedanimalsofinstagram #plushstagram

Marketing Strategy Failures#1 1.Real Beauty Bottles by Dove Dove had been winning hearts with its #RealBeauty campaigns for quite some time. It released its limited-edition packaging, which was in the form of shapeless soap bottles representing women’s diverse body types. Company's main motive is to market by spreading beauty in diverse body types.... But, this campaign had the opposite effect on audiences! This packaging sent the wrong message to the customers! These shapeless bottles werent looking attractive at all, Which nothing but led the customers get more insecure about themselves or doubt the beauty of their body. This resulted in an angry social media backlash from people worldwide. Many women believed the bottles looked nothing like real bodies, and that Dove had taken the idea a little too further. They should have focused more on making these bottles appear more attractive and beautiful....

BRAND STRATEGY 🛍️Tote GOAT When influencer Emily Mariko introduced her $120 tote bags, it sparked inspiration in some, leading them to reach for their wallets—though not necessarily for Mariko's bag. Videos suggesting alternative bags, notably the L.L.Bean Boat and Tote retailing for up to $45, quickly gained traction. Amanda Hannah, from L.L.Bean, revealed a 35% sales surge for the tote since January. This isn't the first time L.L.Bean benefited from an online trend. In 2022, ironic monograms boosted Boat and Tote sales significantly. "It's been so authentic, so organic, and I think that's really what makes it so powerful," Hannah noted. The Boat and Tote, marking its 80th anniversary, currently drives more new buyers than any other L.L.Bean product, outshining even the iconic L.L.Bean Boot. "We're riding this peak a lot longer than we may have in some other cases in history," Hannah added. What's your go-to tote bag, and what makes it special? #BrandStrategy #ToteGOAT #FashionTrends 🌟

Day 25/100- Speaking the Customers language Beyond Flawless: Dove's Real Beauty Revolution Remember feeling pressured by unrealistic beauty standards? Dove's iconic #RealBeauty campaign shattered those stereotypes and redefined beauty for all. we celebrate their ongoing marketing magic! . . . . @dove @doveindiachannel #dove #marketing #marketingstrategy #marketingidea #marketingtips #digitalmarketing #socialmediamarketing #marketingagency #brintmarketingsolutions

#advertisingandmarketing #advertisingstrategies #advertising #valentinesday Most of the time brands hesitate from capitalising relationship centric occasions like V day or father or Mother’s Day as the brands core identity is not inherently tied to relationships. This is a classic example of how brands those are not positioned around love and relationships can still leverage occasions like Valentine's Day for effective brand promotion.

The beauty industry demands innovation and creativity. Recent examples include NYX's collaboration with Gordon Ramsay, Primally Pure's OOH campaign, Estée Lauder's "Night Night Club," and IT Cosmetics' comedic take on dupes. These brands demonstrate the importance of breaking boundaries and utilizing innovative marketing tactics to stand out in the competitive beauty market. ✔️ . . . . . #PierceMattiePR #NYC #NewYorkAgency #PRAgency #Marketing #BeautyBrands #Beauty #TikTok #YouTube #SocialMedia #Agency #SocialMediaMarketing #SocialMediaManagement #DigitalMarketing

It's the first day of the #PLMLinkedInChallenge by Pretty Little Marketer. So to kick it off, here is one of my favourite marketing campaigns this year so far! 🤗 REFY's London Pop-Up Earlier this year, REFY's "The Exhibition" pop-up in London during Fashion Week showcased the power of experiential marketing. Here's why I think it was great: REFY went beyond selling their make-up. The exhibition-style space focused on the concept of "you as the art," aligning with their brand's message of self-expression and confidence. The interactive experience helped to build a community, allowing visitors to connect with the brand and each other. This would also help to build brand strength! 💘 REFY cleverly weaved beauty into the fashion week theme, showcasing their products as part of a wider lifestyle. This broadens their appeal to potential customers who aren't necessarily interested in make-up. The unique and visually striking elements were perfect for social sharing, generating buzz and organic reach. This pop-up was about more than just selling makeup. It was about creating a memorable experience for their customers to enjoy. Also by doing this, they have not only resonated with their existing audience but also effectively attracted a new one. #refybeauty #experientialmarketing #londonfashionweek #marketingstrategy #PLMLinkedInChallenge

Since I set up Orange Lamb four years ago, I am definitely more aware of how companies use branding and marketing to reach their ideal buyers. Last week I visited a friend and was flicking through some old magazines from the 1950’s (as you do) and saw some amazing vintage adverts for Birds Custard, Nescafe, Walls Ice Cream, and Max Factor. They are examples of the brands that have captured the imaginations of generations of global consumers, commanding a level of loyalty and recognition that ensures they continue to stand out from the crowd. It got me to thinking about how strong brands can really stand the test of time. These brands have mastered the art of evolution, adapting their visuals and messaging to fit modern tastes while staying true to their core values. It's this balance between innovation and consistency that has cemented their place in our hearts and minds. From catchy jingles to memorable slogans and strategic celebrity endorsements, (like Max Factor featuring Judy Garland for her trusted, safe, and glamorous appeal), these brands have created lasting impressions that connect with audiences today as strongly as they did decades or even centuries ago. At Orange Lamb, we’re inspired by these timeless brands and are committed to creating impactful branding that lasts. What’s your favourite iconic brand? Let us know in the comments! #Branding #TimelessBrands #VintageAdverts #BrandIdentity #OrangeLamb

Current consumer expectations or lasting inspiration? Both can be achievable, but outdoor brands are now facing the question more as the industry evolves. With trends shifting from pandemic interests to now, brands have to decide whether to remain consistent with traditional outdoor efforts or venture out to reach a broader audience. The more authentic the solution is, the more the result stands through the test of time. Great insights in this article. #OutdoorBrands #Retail #OutdoorIndustry

Brand awareness? Yes it is important as customers are more likely to purchase a brand they are aware of. Consistent brand awareness creation also build its mental availability. Mental availability/salience is a driver of brand growth. Coming to mind quickly gives a brand salience, and salience helps increase sales. However, it is not just coming to mind that matter, rather its what comes to mind. Brands need to be more Meaningfully Different to more consumers to grow penetration faster when they increase Salience. #blueprintforbrandgrowth #kantar #wearekantar #consumerinsights