National Association of Black Journalists (NABJ)’s Post

#hiring Public Relations Manager, Atlanta, United States, fulltime #opentowork #jobs #jobseekers #careers #Atlantajobs #Georgiajobs #SalesMarketing Apply: https://lnkd.in/gmr4_juk Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company's Big, Hairy, Audacious Goals!As the Manager, Public Relations, you will support our company and brand goals by developing and implementing communications plans that enhance our company's image, engage our external stakeholders, and effectively communicate how our award-winning culture sits at the center of all we do. In this role, you will be responsible for managing all aspects of external public relations, from strategy development to execution. You will also partner with our talent acquisition team to develop and implement approaches to effectively communicate about our company, our mission and our culture to improve recruiting outcomes. We are on a journey to transform the Credit Acceptance brand and marketing function and are building a team that brings together your expertise with a mission orientation to create something truly special.Outcomes and Activities:Develop a comprehensive public relations strategy to enhance the company's image and reputation as well as build our brand.Work with senior leadership, cross-functional teams, and external partners to execute against the strategy.Cultivate and maintain strong relationships with media outlets, journalists, and influencers to secure positive coverage.Craft press releases, media kits, and other communication materials to effectively communicate key company narratives and achievements.Monitor and analyze media coverage, industry trends, and competitor activities to inform communication strategies.Work with talent acquisition teams on plans to amplify our award-winning culture through distinct value propositions and activities that improve recruiting outcomes.Develop and maintain crisis communication plans, ensuring the organization is prepared to respond effectively to potential issues. Knowledge and Skills:Excellent written and verbal communication skills, with the ability to tailor me

Public relations managers MUST plan to do something positive about the behaviors of those valuable external audiences of theirs that MOST affect their operation. Certainly, you could gauge the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager, might better measure the results of your strategic efforts to adjust individual perception among your key outside audiences leading to changed behaviors, which then help you achieve your managerial objectives. Public relations managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And especially so when they persuade those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed. But of course it takes more than good intentions for any manager to alter individual, key-audience perception leading to changed behaviors, something of profound significance to ALL business, non-profit and association managers. He or she needs a plan dedicated to getting every member of the public relations team working towards the same external audience behaviors which insures that the organization’s public relations effort stays sharply focused. The plan could be based on a foundation that looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

The field of public relations is broad and constantly evolving. Within this growing industry, there are many specialized areas one can focus on. This blog post will explore some of the most popular specializations in public relations jobs today. We will discuss the day-to-day responsibilities, skills needed, and career paths associated with each specialization. Public relations offer rewarding careers for those who enjoy creative communications, relationship building and strategic problem solving.  For more details, read full blog here:  https://lnkd.in/gpPQh6kb   #PublicRelationsJobs #CorporateCommunication #CommunicationExpert #PublicRelationsExpert #CrisisCommunications #DigitalCommunications #PublicAffairs #InternalCommunication #CommunicationTips #RemoteHubBlog #MediaRelations

Public Relations is a multifaceted field that plays a crucial role in shaping the perception and reputation of an organisation. Effective PR strategies can build strong relationships with various stakeholders, enhance credibility, and drive business success. Within this broad domain, there are several specialised disciplines, each focusing on a unique aspect of communication and relationship management. Today, we help you explore five key disciplines in Public Relations: Investor Relations, Media Relations, Customer Relations, Government Relations, and Community Relations. 1. Investor Relations Manages communication with investors to ensure clear financial health and strategy. Involves financial reports, earnings calls, and investor meetings to build trust and a supportive shareholder base. 2. Media Relations Ensures positive media coverage and public image. Involves building relationships with journalists, crafting press releases, pitching stories, and responding to media inquiries to enhance brand visibility and manage publicity. 3. Customer Relations Focuses on customer feedback, addressing concerns, and enhancing satisfaction and loyalty. Collaborates with marketing and customer service to ensure consistent communication, improve reputation, and drive retention. 4. Government Relations Manages interactions with government officials to influence legislation and regulation favorably. Involves lobbying, preparing position papers, and participating in public hearings to navigate regulatory environments and build strategic alliances. 5. Community Relations Builds positive relationships with local communities. Engages with residents and leaders, organizes events, supports initiatives, and contributes to causes to enhance reputation, build trust, and create positive local impact. Each discipline is vital to a comprehensive PR strategy. By mastering these areas, organizations can build trust, manage reputation, and achieve strategic goals, ensuring a harmonious and successful performance. ----------------------------------------------------------------------------- At Ariff Communication, we believe in the power of strategic public relations to transform perceptions and drive success. We help our clients achieve their communication goals and build a lasting, positive public image by focusing on relationship building, narrative control, and multi-audience engagement. Come be a part of our dynamic and creative community as we shape the future of PR and Social Media together. Your brand's success story starts here. This is a new chapter for you and us.

Revolutionizing Public Relations: The Impact of Technology In the fast-paced realm of public relations (PR), technology has emerged as a game-changer, reshaping traditional practices and propelling the profession into uncharted territories. According to recent industry reports, over 80% of PR professionals believe that AI will fundamentally change the industry. At the forefront of this technological revolution stands AI, poised to disrupt and transform PR strategies like never before. As the founder of Wizikey, I've witnessed firsthand how our AI and tech capabilities are empowering PR professionals to achieve more with less, revolutionizing the way they strategize, research, write content, distribute information, analyze data, and report results. Moreover, in an era where attention spans are rapidly diminishing, the credibility fostered by PR becomes more crucial than ever. Recent studies indicate that the average human attention span has decreased to just eight seconds, shorter than that of a goldfish. With the proliferation of information channels and the rise of social media, consumers are inundated with content, making it increasingly challenging for PR messages to stand out. In this landscape, establishing trust and credibility through strategic communication has become paramount, driving the need for PR professionals to leverage technology to craft authentic, resonant narratives that cut through the noise and resonate with their target audiences. Read the full article written by Aakriti Bhargava, Co Founder of Wizikey (India) as part of Global Alliance Technology & Public Relations Month here: https://lnkd.in/gT8kEzWi

I was an account supervisor at the global public relations (PR) agency Burson-Marstellar in 2006. CDW was my main client. A year in, CDW put the technology media relations portion of its business up for bid. This was significant for two reasons: 1. The CDW account was a key revenue driver for the Chicago corporate practice. 2 If a piece of PR business leaves, the clock is ticking on your job because the agency can no longer cover your salary. As the incumbent PR agency, we were invited to pitch our recommendations. This presentation was high stakes. A last-ditch effort to save the business. We flew in a managing director from New York to brainstorm recommendations and join us in the pitch meeting. We came up with some very creative ideas to humanize the tan boxes keeping the information technology systems for small and mid-sized businesses running. Servers = Heart Storage = Brain Voice over Internet Protocol (VoIP) = Voice The day before we pitched our recommendations, we sat around the conference table presenting our respective sections of the plan. I read my bullets. Verbatim. Joanne Tremulis, an industry veteran and managing director who was consulting us, stopped me. “Stop reading the bullets. They have the deck in front of them. Underline the key phrases in each bullet and say those. And give them energy.” I was eight years into my PR career. I attended new business presentations in a support role early in my career. I intuitively knew I needed to connect with the potential client. I knew I needed to communicate I had a working knowledge of their company, solutions, industry, and competitors. So I printed off articles and analyst reports and highlighted key talking points. I flipped through my research and spoke to those key talking points during those meetings. And occasionally it worked. We won the business. But I wasn’t presenting. As we sat around the conference table at CDW headquarters delivering our very creative PR plan, I felt the inevitable. They weren’t interested in what we presenting. Even though it was a brilliant, creative program. We lost the CDW business. But I learned a valuable lesson. CDW wasn’t buying our recommendations. They were buying or not buying the people sitting around the table. They were buying or not buying me. Anthony Hopkins reads his script out loud 100-200 times before showing up on set. Most emerging leaders read their bullets out loud during their presentations. Emerging leaders like me in 2006. Be more like Anthony. Save for later. Follow for more. Be Brilliant! ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ ⚡️ Hi! I’m Rob. HR professionals hire me to help their emerging leaders go from nervous speakers to powerful presenters. Want to learn how? Let’s chat. ☎️ #humanresources #leadershipdevelopment #publicspeaking

There’s limited real-time data about the health of the UK market for public relations. We’re launching a new project next week that aims to improve the quality of data about the health of the market for corporate communications and public relations. Employment data is a valuable economic indicator. However, there’s no single source for the market for talent in UK public relations and corporate communications. We've experimented with using LinkedIn but it's impossible to get granular data and it doesn't triangulate well to other sources. We're not entirely sure why. The nature of the market itself complicates the situation. It’s highly fragmented. Attitudes to professionalism are mixed. It’s also highly dynamic. Anecdotally, we know that as many as a third of practitioners change jobs yearly and a significant freelance component exists. Our purpose is simple. We want to build a dataset that helps understand the corporate communication and public relations market. We want to answer questions about the relationship between public relations and the economy, barriers and opportunities for progression, and salary levels. There’s also a media opportunity to create an aggregator or jobs board for the industry for employers and anyone looking for a new job. The project aims to compile a monthly Jobs in PR newsletter of as many jobs as possible. In time, the dataset will tell a story of the UK's employment market for corporate relations and public relations jobs. We’ve built a minimum viable product, starting with large agencies because that’s easiest, but we plan to develop the scope over the year. Thanks to the Hard Numbers team for helping build the dataset and Reuben Sinclair for its market knowledge. If you want to submit a job for inclusion or looking for a job you'll find links in the comments. We’ll go live on Wednesday, 13 March.

"How do you see the future of public relations?" Alenka Vidic P., CEO & Founder of 028 Communication Group, Slovenia "If we compare the work of a communicator from, say, 30 years ago, a communicator working in PR today, and a communicator of the future, we would see that there are certain components of our work that have not and should not change, while others have evolved and will continue to evolve. On the other hand, certain trends are still shrouded in mystery. What has remained the same? Yes, public relations are and will remain a strategic function and a key component of trust between an organization and its stakeholders. Therefore, communicators must work in a transparent, professional, and ethical manner. However, the rest of our work landscape becomes more complex year by year. Today's communicator can be imagined as a juggler, constantly ensuring that 25 balls do not fall as they maintain balance. And the trends that can already clearly be seen only increase the difficulty level. Just think of artificial intelligence and automation: if we add them to the equation, we just added 20 new balls to our PR juggler - it’s like sending them onto a highway without a helmet on. A bit of a joke, but it's true that our lives have turned into a 24-hour, 7-day-a-week race. Through discussions with colleagues about AI and automation, I noticed that the opinions are still divided: from communicators who see the use of artificial intelligence in public relations as the downfall of the profession, to colleagues who use AI to draft press releases, prepare video content, and personalize the communication of organizations. However, alongside the "usual suspects", I would still add the long-standing rise of digital media as a significant influence on the PR industry, as this trend will continue in the future. While traditional media still struggles, PR professionals will have to focus more on the digital side of public relations. Our work is not and should not only be focused on catching up with new technologies and globalization, not now and not in the future. Our job must also seriously support organizations in their sustainable transformation, which is multifaceted - involving regulatory, environmental, and social factors. And I'm not talking about communicators settling for "greenwashing" stories that many organizations communicate. No, sustainability must be an integral part of corporate strategy, and the sustainability strategy must be backed by management oversight, a reward system, building organizational culture, and, last but not least, our communication strategy and its implementation. That's why I believe it is crucial, that we, the communicators understand sustainability in detail so we can suitably support the organization in this process."

The field of public relations is broad and constantly evolving. Within this growing industry, there are many specialized areas one can focus on. This blog post will explore some of the most popular specializations in public relations jobs today. We will discuss the day-to-day responsibilities, skills needed, and career paths associated with each specialization. Public relations offer rewarding careers for those who enjoy creative communications, relationship building and strategic problem solving. By gaining a deeper understanding of the options within the field, readers can make an informed choice about which specialty best matches their interests and strengths. Read full article here: https://lnkd.in/gpPQh6kb #PublicRelations #RewardingCareer #CreativeCommunications #RelationshipBuilding #CorporateCommunications #DigitalCommunications #GovernmentRelations #RemoteHub

Transitioning from marketing to public relations (PR) can be a rewarding move, as both fields share some common skills but also have distinct differences. Here are some steps you can consider to make a successful transition: 1. Understand the Differences: Familiarize yourself with the key differences between marketing and PR. While both involve communication, marketing is often focused on promoting products or services, whereas PR is more about building and maintaining a positive public image. 2. Acquire PR Skills: Develop skills specific to PR, such as media relations, crisis management, and strategic communication. 3. Education and Training: Consider taking courses or obtaining a certification in public relations. This can provide you with a solid foundation and demonstrate your commitment to learning the specific skills required in PR. 4. Networking: Attend PR events, conferences, and networking functions. Building connections within the PR industry can help you gain insights, mentorship, and potentially open up job opportunities. 5. Build a Portfolio: Showcase your relevant skills and experiences in a portfolio. Highlight projects that demonstrate your ability to manage public perception, handle crises, and build relationships with the media. 6. Update Your Resume: Tailor your resume to emphasize transferable skills from marketing to PR. Highlight your communication, relationship-building, and strategic planning skills. 7. Gain Practical Experience: Look for opportunities within your current organization to get involved in PR-related activities. This could involve working on press releases, managing social media accounts, or assisting with events that enhance the organization's public image. 8. Seek Mentorship: Find a mentor in the PR industry who can guide you and provide valuable insights. This person can offer advice on transitioning, share experiences, and help you navigate the nuances of the PR field. 9. Stay Informed: Stay up-to-date with current trends and best practices in public relations. Subscribe to industry publications, blogs, and attend workshops or webinars to enhance your knowledge. 10. Apply Strategically: When applying for PR positions, highlight the transferable skills you gained in marketing. Tailor your application to showcase how your marketing background uniquely positions you to excel in a PR role. 11. Be Open to Entry-Level Positions: Recognize that you may need to start at an entry-level position in PR to gain hands-on experience in the field. Be open to this possibility and use it as an opportunity to learn and grow. 12. Show Enthusiasm: During interviews, convey your passion for public relations and your eagerness to contribute your marketing skills to the PR field. By taking these steps, you can position yourself for a successful transition from marketing to public relations. Keep in mind that building a career in PR may take time, so be patient and persistent in pursuing your goals