Ubisoft Nadeo’s Post

Yesterday was the electrifying grand final of a record-breaking Six Invitational in São Paulo. Working with our colleagues and friends at Ubisoft on the biggest event in the BLAST Rainbow Six calendar, we achieved: - Over 9,000 tickets sold and fans in the arena per day - nearly 30,000 in total over the weekend - Record-breaking viewership of over half a million peak viewers, from all over the world - a 65% increase on the previous record of 300k - Economic impacts of over $12M for the city of São Paulo - 7 commercial partners including JBL, Lenovo, Intel, Eureka Ergonomics, Kingston Technology, CTRL, and Aura - An immeasurable atmosphere and experience! It's always impressive seeing how each BLAST event is unique, tailored to the market and community, and drives hugely impressive quantifiable (and some less quantifiable!) impacts. This event truly showed what esports is and can be, with one of the loudest and most passionate crowds I've ever seen at any live entertainment event. Next up... - Manchester - Montréal  - US - Many more exciting global markets 🌍👀 #esports #esportsindustry #destinations #destinationmarketing

Over a decade in, IEM Katowice just keeps delivering. This year's flagship Counter-Strike event had a massive group stage. The game-wide change made matches shorter, yet there's a measurable increase in viewership. ✅ Average viewership is up by 29.1% ✅ Watchtime increased by 11.5% ✅ Peak viewership is 7.1% higher ⭕ The key metrics are up despite decreased airtime By coincidence, 2024 is shaping up to be a study in #esports viewers fatigue. Shorter matches in Counter-Strike may actually increase average viewership through reduced mid-game abandonment. NA League of Legends practically removed analyst segments between group games to keep people glued. Between mixed market signals and content saturation, could less actually be more? We shall see and tell you everything.

I'm heading to IEM Katowice finally! This is my first esports event ever, and I can't tell you how inspired I am! Competitive gaming has always been a part of my life, there were Counter-Strike, Call of Duty, Tekken, FIFA, and many others, but still, I call myself an old-school Quaker 😁. And I'm still a bit shocked by how big esports has become. Check out some insights about the 2023 and 2024 viewership stats of IEM Katowice 🚀. There is obvious growth, which is awesome for sure. But I also see some systemic issues with the esports market in general, and I think there's still a lot of work to be done to make this market's growth stable and predictable. In my opinion, the last thing all entities should do now is cannibalize each other and look for fast wins. Let's better join forces, think strategically and make the market grow - there would definitely be enough space for everyone in that case 🕊️. #IEMKatowice #esports #coopetition #transformation #growthmindset

🎡 𝗧𝗛𝗘 𝗟𝗔𝗧𝗘𝗦𝗧 𝗠𝗘𝗠𝗢𝗣𝗔𝗥𝗞 𝗡𝗢𝗩𝗘𝗟𝗧𝗜𝗘𝗦 𝗔𝗧 𝗧𝗛𝗘 𝗙𝗜𝗝𝗠𝗔 𝗜𝗡 𝗠𝗔𝗗𝗥𝗜𝗗 📣 𝗨 𝗛𝗔𝗠𝗠𝗘𝗥, the classic game with a plastic hammer but capable of withstanding even the most "vigorous" blows; 𝗣𝗝 𝗙𝗨𝗡 𝗕𝗔𝗟𝗟, dynamic, interactive, engaging; 𝗣𝗘𝗣𝗣𝗔 𝗛𝗘𝗟𝗜𝗖𝗢𝗣𝗧𝗘𝗥, with an immersive monitor accompanied by a feast of LED lights and sounds. Three fun-filled kiddie rides representing a vast catalogue of children's games, with great attraction thanks to their theming with the best-loved cartoon characters. Our kiddie rides, in addition to being a guarantee of high takings, are a guarantee for the success of our brand in the most important Spanish gaming industry fair. 🗓️ 07-09 May 📌 Pad. 8 - Booth A28 📍 Madrid #Expo #amusement #QualityProducts #familyentertainment #kiddierides 

𝐊𝐨𝐫𝐞𝐚𝐧 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐢𝐧𝐠 𝐊𝐨𝐫𝐞𝐚𝐧 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐢𝐧𝐠 is a software development method that emphasizes writing code as quickly as possible within a short timeframe, typically 15-20 minutes, which aligns with the duration of an average StarCraft match. The name stems from the dominance of Korean players in StarCraft. In South Korea, StarCraft was so popular that the military even allowed it as an alternative to traditional service. A key metric of skill in StarCraft is APM (Actions Per Minute), representing the number of actions performed per minute. Top players can achieve 300-500 APM, demanding incredible reaction speed and coordination. 𝐊𝐨𝐫𝐞𝐚𝐧 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐢𝐧𝐠 mimics the intensity and focus of esports competitions, requiring programmers to deliver their maximum output within a constrained time frame.

🏟 Six Major Paris 2018 was my first big foreign LAN. Earlier that year, Ubisoft had expressed desire to support Rainbow Six Siege for another 10 years. That seemed ambitious, and so did François-Xavier Deniele when he told me that he dreams of seeing Tachanka as a must-pick operator in 2020. The latter didn't really happen, but R6 Siege has just finished Year 8 on a massive esports upswing. The Six Invitational 2024 peaked at over 500,000 viewers thanks to a mix of first-party and co-broadcaster viewership. It was Jynxzi's second year of covering SI, and it's impressive to see his broadcast grow from 13.7K to 202.5K Peak Viewers year-over-year. Truly a breakthrough streamer for both Twitch and Jynxzi's favourite game. Back in 2018, the live services landscape looked so different. It was a time before the GaaS gold fever that made dozens of titles and companies perish. R6 Siege was released before that and keeps thriving in the aftermath. I am starting to think we may actually see a Tachanka meta by 2030 too…

My first Teleporter Sprint Race is available now in Fortnite! This is an expression of my initial learnings in UEFN and already the gears are turning on for Races 2, 3, and 4. My whiteboard has been scribbled on, erased and rewritten over. I have an excel sheet for a backlog and roadmap. I've started developing estimates and building in 2nd and 3rd iteration estimates to help timebox efforts but also to combine pipeline phases. Some of that organization has even gotten into my content structure in UEFN to help connect the backlog to the tool. Exciting times! More development after I get my bearings from Friday's bad news. Island ID: 0820-5828-6431 #UEFN #sologamedev #gamedevelopment #fortnite

🎮 Celebrating StarCraft's Enduring Legacy in #Esports As the cornerstone of competitive gaming, StarCraft II has not only sustained its prominence but also thrived, particularly highlighted by the recent 2024 IEM Katowice, which drew an impressive 1.1 million hours watched. Remarkably, co-streaming contributed to over 30% of this viewership, underscoring its importance. Europe continues to be a hotspot for #StarCraft competitiveness, with events like the ESL SC2 Masters 2023 Winter achieving 755K hours watched. This ongoing popularity is a testament to StarCraft’s foundational role in establishing esports, particularly in South Korea where it spurred the creation of the Korean eSports Association and legitimized being a "pro gamer" as a career. Join us in a new blog entry as we delve deeper into how StarCraft’s legacy continues to influence the global esports landscape and what the future holds for this iconic game. Discover more on our website. https://lnkd.in/dgu2i-RD

And this is what”Global” means.