Nadine Langen’s Post

2026 - The Year of Redirection OR we could also say A New Hue for a New Era As we look towards 2026, WGSN has declared it "the year of redirection." This shift is marked by a growing consumer demand for greater ecological responsibility, which is why they've chosen Transformative Teal as the color of the year. This fluid fusion of blue and green aligns perfectly with the eco-accountability that consumers increasingly seek. It's a cooling, calming, restorative shade that definitely inspires. I am quite fond of the shade. Looking at the beauty industry, Transformative Teal presents a unique opportunity to create products that not only look stunning but also reflect the commitment to sustainability. I imagine very cool, iridescent or metallic eyeshadows, sleek eye pencils, shimmering nail polish, bold hair color, and highlights in this captivating hue. Even eyeshadow palettes – with metallic, matte and shimmery shades can look amazing. Here some tips how to wear Transformative Teal with style and confidence: 💄 Consider your skin tone: This shade complements a variety of skin tones. For those with warmer skin, consider a deeper teal, while cooler skin tones can opt for lighter shades. 💄 Pair with neutrals: To balance the boldness of Transformative Teal, pair it with neutral colors like black, white, gray, or beige. 💄 Experiment with textures: Play with different textures to add dimension and interest. For example, a combination of a matte eyeshadow with a glossy eyeliner could be stunning. By incorporating Transformative Teal into the new product offerings, the beauty industry can showcase its dedication to both aesthetic appeal and most importantly environmental responsibility. I am definitely looking forward to this shade and what the industry will create with it. … focusing on a more sustainable and beautiful future together. What are your thoughts about this new hue for 2026? Let me know in the comments, Nadine Inspired by the wonderful article of Kirsty Doolan in CosmeticsDesign Europe from Sept 16. #beautyindustry #sustainability #coloroftheyear #2026trends https://lnkd.in/dN57w_5V  

A Refreshing Take on Target Audiences I recently came across Ines Imdahl's insightful piece in Markenartikel Magazin (7 | 2024) about the often-overlooked 50+ demographic. Ines Imdahl's observation about the double standard in generational targeting is spot on. It's high time we re-evaluate our approach to consumer segmentation. While Gen Z is undoubtedly a significant market - not only for beauty brands -, the assumption that all older consumers are homogenous is a disservice to a diverse and influential group. As Imdahl points out, the 50+ segment is not only growing but also possesses significant purchasing power. Reading the article, I was asking myself: 🤔 Why is there such a stark contrast in how we approach these two generations? The beauty industry, in particular, needs to reevaluate its targeting strategies. While Gen Z is undeniably a significant consumer group, ignoring the purchasing power and influence of Gen X and Baby Boomers is a missed opportunity. These generations have unique needs, values, and preferences that can be tapped into with the right approach. Inspired by the article, I thought about three ways beauty brands can better target Gen X and Baby Boomers: 💄 Authenticity over trends: These generations value authenticity and quality over fleeting trends. Brands should focus on creating products that deliver real benefits and resonate with their life experiences. 💄 Personalized experiences: Tailor marketing messages and product offerings to the specific needs and desires of Gen X and Baby Boomers. This might involve emphasizing ingredients, emphasizing also the ease of use (including how to open products easily, typo size, ...!), or appealing to their desire for self-care. 💄 Leverage digital and traditional channels: While these generations may not be as tech-savvy as Gen Z, they are still active consumers of digital media. Combine digital marketing efforts with traditional channels like print and television to reach a wider audience. … and let’s not forget, brands should also create emotional stories for them and not only talk about dementia, incontinence and the frequently pushed “Treppenlift” as Ines Imdahl points out. It's time for the beauty industry to acknowledge the significant contributions of Gen X and Baby Boomers. By understanding their unique needs and preferences, brands can foster long-lasting relationships with these valuable customers. … that are definitely more diverse then brands let everyone believe – just look at 💄 Oprah Winfrey & Angela Merkel (1954) 💄 Elon Musk & Snoop Dogg (1971) or 💄 Michelle Obama, Monica Bellucci & Lenny Kravitz (1964). Let’s differentiate 😉 and take a new perspective 👓. What are your thoughts on the importance of targeting mature consumers in the beauty industry? Share your insights and have a great day, full of inspiration, Nadine 📸 Thanks Nathan Dumlao on Unsplash #beautyindustry #targetmarketing #genx #beautytrends #consumerbehavior

The Future of Beauty: More Than Just Skin Deep I was inspired by Tina Mueller's recent post about the "My WAY - Conference" from The Pioneer in Berlin. The gathering of beauty CEOs, including Alicia Lindner from BÖRLIND and Dr. Barbara Sturm from Dr. Barbara Sturm Molecular Cosmetics, is a clear sign for me that cosmetics, sustainability and innovation in beauty are becoming increasingly important for Germany. This country starts also to become known in other fields – besides cars, beer, SAP and The Autobahn 😉 - … and creates positive vibes – through the BEAUTY sector – where usually French and Italian brands are dominant. The beauty sector is more than just a market for products; it's a reflection of our society, a catalyst for self-expression, and a driver of innovation as well as sustainable practices. The rapid pace of change in consumer preferences and market dynamics demands not only adaptability but also a visionary perspective and decisive leadership. Thinking about this sector, these are the Key Trends shaping the future of beauty: 💄 Sustainability: Consumers are demanding ethical and eco-friendly products. Brands that prioritize sustainability are gaining market share and consumer loyalty. 💄 Inclusivity: Beauty should be accessible to everyone. Brands that embrace diversity and inclusivity are resonating with a wider audience. And yes, this is more than just wider choices of color ranges. 💄 Personalization: Consumers want products tailored to their individual needs and preferences. AI-powered technology is enabling personalized beauty solutions. 💄 Experience: The beauty experience extends beyond the product. Brands are investing in immersive retail environments and digital platforms to engage consumers. 💄 Wellness: Beauty is increasingly intertwined with wellness. Products that promote overall health and well-being are gaining popularity. By staying ahead of these trends, beauty leaders can position their brands for long-term success. It's time to embrace innovation, prioritize sustainability, and create a more inclusive and empowering beauty industry. What are your thoughts on the future of beauty? Share your insights in the comments below. Enjoy your day, creating the future, Nadine 📸 Thanks to Masaaki Komori on Unsplash #beautyindustry #sustainability #innovation #inclusivity #futureofbeauty #leadership

Expanding Horizons: Learn from the Bests (personal recommendation, NO ADV) I love to read, … still I must confess, during the last months, I didn’t really take the time for it. The past months were busy. My mind rather overloaded 🙄. A couple of weeks ago, I came across a book here on LinkedIn. So, here I am, delving into the inspiring “Women of the Year” book from herCAREER. This book dives into a diverse range of perspectives from 24 women across various industries and career stages. It's a valuable resource challenging my own assumptions. Even expanding my understanding of the corporate landscape. It helps to think outside the box … what else is on the table? What can I learn from other women or other industries? While my industry and career path may differ from most of the women featured, I've found the book's insights incredibly thought-provoking. Here's why I believe it's a must-read for any woman looking to drive her career: 👉🏼 Diverse Perspectives: "Women of the Year" offers a unique blend of stories from women in leadership positions, entrepreneurs, and those navigating non-traditional career paths. This diversity provides valuable insights into different challenges and opportunities. 👉🏼 Industry-Agnostic Lessons: Even if you're not directly involved in the industries featured, the book's themes of leadership, resilience, and career development are universally applicable. You'll discover strategies and mindsets that can benefit you regardless of your own specific field. … or may also open your mind for something new … 👉🏼 Inspiration and Motivation: The stories of these remarkable women are truly inspiring. Their journeys are motivational. The short introductions are perfectly “snackable” and you learn about overcoming obstacles, pursue your passions, and strive for excellence. I highly recommend the book "Women of the Year" by herCAREER (Callwey Verlag). It broadens your horizon, gives new perspective, and could be an inspiration for your own career. In the comments, I added three women and their career paths that impressed me a lot. Have a look 👇🏼. Additionally, every woman highlighted her personal career tips – a valuable summary – … building your network is mentioned quite often 😉. A great book to never stop learning and being curious, best Nadine P.S. Thanks at Natascha Hoffner and herCAREER for this inspiring book. It is a pleasure to read this well-made book and to look at all those wonderful women’s portraits. #leadership #career #women #networking #learnings

From TikTok Trends to AI-Powered Beauty: Ever wondered how Leaders or Brands are Staying Ahead? When I am looking at today's rapidly evolving beauty industry, staying relevant for companies requires more than just following trends. Let’s be honest, it demands a deep understanding of consumer behavior, a strong digital presence, an engaged community and a willingness to embrace emerging technologies as well as all those various changes that we are facing. So, what does this mean? 🤔 Here are three fields that should be on your watchlist … 👉🏼 TikTok Trends and Social Media Development: 💄 Leveraging TikTok's Power: TikTok has become a powerhouse for beauty trends in an authentic more "Gen Z" way. By partnering with influencers and creating engaging content, a brand can profit from this platform's massive reach and connect with younger generations. 💄 Adapting to Evolving Social Media Platforms: Looking ten years back, it is unbelievable how this social media universe is constantly changing. Therefore, staying informed about new platforms and features, and experiment with different approaches to reach your target audience is key. 👉🏼 Raising Influencers/Content Creators: 💄 Authenticity Over Algorithms: No doubt influencers can be powerful marketing tools, yet … authenticity is key. Support content creators who align with your brand values and whose content resonates with your target audience. 💄 Long-Term Partnerships: Build long-term relationships with influencers rather than relying on one-off collaborations. This fosters trust and loyalty, leading to more effective partnerships. Definitely key for me. It’s about authenticity, trust, and a strong bonding with their community. 👉🏼 and of course, AI-Powered Beauty, … yet what do I mean by this: 💄 AI-Generated Product Descriptions: AI can help to generate engaging and informative product descriptions, tailored to specific target audiences. This is especially helpful when selling online and being present on diverse platforms like Amazon, or drugstore retailers. 💄 Inclusive Product Ranges: AI can be used to analyze diverse skin tones and create inclusive product ranges that cater to a wider range of consumers. These are just a few ideas how to navigate this chaotic, fast carousel of the industry and position your brand for long-term success. BUT most importantly, stay curious, try out and be open-minded 💃🏼. How do you stay updated? I am looking forward to exchanging about staying ahead and learning from you, best Nadine #beautyindustry #trends #leadership #innovation #socialmedia #tiktok

August comes to an end, but do you know what “Ferragosto” is? ... it’s a Masterclass in Business and Recharge, let me explain why. Have you been to Milan during August or in another city in the North of Italy? Maybe you noticed a sign like that 👇🏼? In the heart of Italy, August isn't just another month – it's a cultural reset. Ferragosto, a national holiday, sees the entire country collectively unplug and recharge. Businesses close their doors, courts go silent, and streets empty. … as just experienced during the last weeks. At first glance, this might seem like a luxury we can't afford in today's fast-paced world. But thinking about Ferragosto I must say it offers a valuable lesson for leaders and individuals alike: the importance of intentional downtime. Why is this so crucial in today's business landscape? 💄 Enhanced Productivity: When we're constantly "on", we risk burnout and decreased efficiency. Taking a break allows our minds and bodies to recover, leading to renewed energy and also creativity. 💄 Improved Decision-Making: Fatigue can cloud our judgment. A well-rested mind is better equipped to make strategic decisions and solve complex problems. 💄 Stronger Relationships: Quality time with loved ones is essential for personal and professional well-being. Ferragosto reminds us to prioritize connections that matter and to take time for them. ... and sometimes also with yourself 😉. 💄 Cultural Preservation: In a globalized world, it's vital to maintain cultural traditions and values. Ferragosto is a celebration of Italian heritage and a reminder of the importance of taking time for ourselves. As leaders, we have a responsibility to set a healthy example for our teams. By encouraging regular breaks and prioritizing self-care, we can create a more productive, engaged, and sustainable work environment. What are your thoughts on the concept of intentional downtime? How do you balance work and personal life? What can I say? I strongly hope that you enjoyed your holidays and celebrated Ferragosto to the fullest … as hopefully the owners of those wonderful shop signs did, Nadine #ExpatLife #WorkLifeBalance #Leadership #SelfCare #Productivity  

Arrivederci, Italia! Or what I will miss when heading back … Dopo cinque anni incredibili, è arrivato il momento di salutare l'Italia [After five incredible years, it's time to say goodbye to Italy]. The past five years in Milano have been an enriching experience that's left an indelible mark on me. Many have asked what I'll miss the most about Italy. Here are a few things that will surely stay with me: 🍕 The Symphony of Flavors: Italian food is definitely one of my favorites; it's truly an art form. And I discovered many (truely many!) stylish, incredible places in Milano. From the perfect bite of fresh pasta to the explosion of flavors in a regional dish, Italian cuisine is something I'll truly yearn for. It’s unbelievable what Italians can create out of only a few ingredients. Thanks Veronica and Elvira for exploring many places with me and all the cool restaurant tips. … and not to forget at all (I will miss those places truly), my most loved Gelaterias in Milano: “Fatto con Amore” (Corso Magenta, 30) as well as Gelateria Marghera (Via Marghera 33). 🏔 Milan, my personal Gateway to Adventure: Milan's central location made it an explorer's paradise. A real diamond for a traveler at heart. Weekend getaways to charming cities, visiting friends in Tuscany, breathtaking hikes at the Monte Bianco, getting lost in incredible architecture and hidden courtyards in Milan – Italy's beauty was always within reach. Milano, the perfect city to get around in Italy and to explore. Marina, also in the future, I will come by and visit you. You are not out of reach. Thanks also to a great travel weekend buddy, Claire. … and to various friends or wonderful colleagues like Henrike, Luca, Cornelia, Bärbel, Raphaela, Natalie who shared special moments with me in the city. 👠👟 👗 A Flair for Fashion: Milan is a global fashion capital, and the city's impeccable style is unremarkable. From the effortlessly, colorful chic street style to the high-end designer boutiques, Milan embraces fashion as a true art form. Sitting on a park bench in Parco Sempione and just looking at people is inspiring. … and yes, not a good place if you want to safe money as I had to learn over the time … But beyond these delights, what I'll truly miss most are the people - professionally as well as privately. The warmth of Italian hospitality, the passion for life, the rich tapestry of cultures - these are the things that make Italy truly special. Thank you, Italy, for the memories, the lessons, and the friendships. Arrivederci, but certainly not addio (goodbye)! Never stop enjoying, see you around and Auf Wiedersehen, Nadine P.S. What would you miss when leaving Italy … or why would you always come back? #Italy #LaDolceVita #GratefulLeader #Memories #Milan

Summer in Milan: A Hot and Hectic Affair Who else is feeling the heat wave in Milan? 🥵 The city is buzzing with tourists, shops in my area are closed, most Italians are relaxing at the sea side and while it's a very quiet time to be in Milano right now, the scorching temperatures can make it a real challenge to look and feel your best during those days. I thought, this is a perfect time to share a few tips to help you keep your makeup flawless and your cool composure intact: 💄 Primer is Your Best Friend: A good primer is like a shield for your skin, helping to control oil and extend the wear of your makeup. Look for primers specifically designed for oily or combination skin. 💄 Less is More: Opt for a lightweight, sheer foundation or tinted moisturizer. Focus on concealing blemishes and dark circles, and let your natural beauty shine through during those beautiful summer days. 💄 Set It and Forget It: A setting spray is a must-have for hot weather. It helps to lock in your makeup and prevent smudging and fading. Choose a formula that's specifically designed for oily skin. The key to summer makeup is to keep it fresh, natural, and long-lasting. With these tips, you'll be ready to conquer the heat. So, keep on looking fabulous and enjoy those summer days, best Nadine 🌞 💄 #Milan #Summer #Makeup #SummerLooks #Beauty 📸 ©Nadine Langen

Leadership is a Journey, Not a Destination ... how I get inspired for my job?! Nowadays, leading is an underestimated responsibility. It’s not about the title, it’s about the people and guiding the team towards a shared vision. Leadership means inspiring and empowering team members, fostering collaboration, and using challenges as opportunities for growth. One of my last interviews was with the Italian Business People Magazine and I had the great pleasure to talk in depth about leadership. One of the questions asked by Annamaria Alese was: “If there is a leader who inspired me during my career?”   Here is, what I answered 👇🏼: Leadership for me is a continuous learning process, especially in today's dynamic environment. I find inspiration in various leaders, their publications, and interviews, both Simon Sinek's focus on purpose with “WHY” and Michelle Obama's championing of empowerment resonate strongly. It’s different ideas and approaches that are important to me to create my personal vision. However, the most valuable learning often comes from those we work with directly in our teams and work environment. I learnt from people around me. In my career, and function I met and meet many people and I asked myself who within the teams consistently demonstrates inspiring leadership qualities? Exchanging within teams, with other leaders allows me to recognize and celebrate internal talent, fostering a powerful environment of mutual learning and growth. It is key to empower them and to give them the possibilities to shine. Being a leader means being on a journey and developing your skillset every single day. So, never stop learning and enjoy your day 😉, Nadine #leadership #growth #journey #empowerment #interview Interview Business People, 07/08 2024 📸 © Nadine Langen

Why a Coach is Key in the Business World! Watching the Olympics in Paris, I'm energized by the incredible athlete-coach partnerships. These duos redefine what it means to push boundaries. A coach is more than a guide; they're a confidant, a strategist, and a relentless cheerleader along the way. 🤔 Why then, is the concept of coaching still so foreign in the business world? We expect our athletes to have coaches to become better and improve but we often believe leaders should figure it all out alone. During my Italian adventure, I had an incredible "coach" - a trusted advisor, sparring who challenged my thinking, celebrated wins, and helped me navigate the unfamiliar, ... sometimes rocky Italian territory. Danielle Norrenberg was invaluable for me. Just like in sports, a business coach can: 🥊💄 Enhance performance: Identify strengths, weaknesses, and areas for improvement. 🥊💄 Provide objectivity: Offer fresh perspectives on challenges and also cultural differences like in my case. 🥊💄 Build confidence: Encourage risk-taking and celebrate successes. 🥊💄 Develop leadership skills: Foster emotional intelligence, communication, and decision-making. Danielle and I often talked about my personal communication towards the team. Being challenged on that helped me to take different perspectives, to be clear as well as precise. Looking at the games in Paris, seeing all those great coaches, let's change the narrative. Leaders deserve coaches. It's time to invest in personal growth and unlock your full potential. So, never stop learning and enjoy your day 😉, Nadine P.S. Thank you very much, Danielle. You were an incredible sparring. #leadership #coaching #personalgrowth #business #olympics #inspiration 📸 Xuan Nguyen on Unsplash