Nadira Nasha’s Post

This week, the Wild PR team put on their detective hats and dove into the new 'stories marketplace' platform Synapse. With many different views from PR professionals and journalists being revealed this week, Lydia Fearnley summarised the potential key benefits and drawbacks of the platform. The PR world is ever-changing, and it will be interesting to see more updates from this platform as PR and journalists alike continue to explore it. What are your thoughts? Check out our recent blog to discover more about Synapse. 👇 https://lnkd.in/ewSg-tza #digitalpr #pr #synapse #prupdates #digitalmarketing #marketing #pragency #marketingupdates

25% of people in PR said they are using the right tools to do their job. This was reported in the 2024 Global Comms Report by Cision. PR is a lot easier when you have digital tools! I’m going to reveal the tools myself and my team use to help get the best results for our clients: → Response Source Journalist contacts, inbound PR requests & journalist list curation → Coverage book Combining our achieved coverage and results into a book for every client with gathered statistics → Qwoted Inbound PR requests and journalists reaching out to feature our clients Send me a DM if you want information on how we can utilise these tools for your PR. #PR #PRAgency #PRSupport #PRTeam

The 2024 State of the Media Report by Cision has some compelling insights for PR professionals. Our latest blog breaks down the 3 key takeaways you need to know. From building trust to embracing new technology, these insights are essential for anyone in the industry. Read more to stay ahead of the curve! #VoxusPR #PublicRelations #MediaInsights https://lnkd.in/d-5heMUh

The media landscape is always shifting, and staying informed is crucial for success in PR. I recently wrote a short blog post highlighting three takeaways looking from Cision's 2024 State of the Media Report. Thanks for reading! #publicrelations #pr #communications #Cision #stateofmedia #voxus

Hard truth: In PR, securing media coverage can sometimes feel like an uphill battle. We pour HOURS into crafting unique and compelling stories, only to sometimes secure one or two feature articles or TV segments. It's a reality check that some stories resonate with the press right away, garnering a ton of pick-up, while others take longer to materialize. PR success is not typically instantaneous. It’s a journey that requires patience, persistence, and strategic efforts. It's about nurturing relationships with journalists, understanding their preferences and continually refining our approach. Quality always trumps quantity in PR. A single well-placed feature article can have a far greater impact than multiple mediocre placements. So, while the process may be arduous and time-consuming, the results are worth the effort. Every piece of media coverage we secure contributes to building our clients' reputation, credibility, and visibility. P.S. What are your thoughts on this? Share your experiences in the comments below. #PublicRelations #MediaRelations #MediaCoverage #PRStrategy #QualityOverQuantity

Are you up to date with the latest trends in the media industry? Our new blog post by Matt Stubbs explores the critical points from Cision's 2024 State of the Media Report. Learn how to navigate the changing landscape, enhance your storytelling, and leverage new tech in your PR strategy. Check it out now! #VoxusPR #MediaTrends #PRStrategy

Never underestimate the art of a great ‘elevator pitch’ in PR! You can have a fantastic story, the most well written press release, amazing brand spokespeople, but if you can’t deliver with the all important ‘sell-in’ to editors and journalists, it all goes to waste. As newsrooms sadly continue to shrink, and media professionals become increasingly time starved, you need to be able to get your point across in a short and impactful manner. It’s one of the greatest challenges as a digital PR pro, but also one of the most fun when your story lands. #DigitalPR #PublicRelations #AgencyLife #DigitalMarketing

Always interesting to check out Muck Rack's latest research on the state of #PR. I'm intrigued by the focus on measurement, with professionals investing 47% of their time in this crucial area. Stories placed, reach, and website impact are top metrics, while challenges persist in areas like engaging journalists (53%) and justifying team value (40%). PR can be a powerful tool to effectively communicate with your target audience and the focus on value (both for the journalist and internal stakeholders) has been a theme for years. I don't see this changing anytime soon -- nor should it. Here's to a future of strategic, impactful PR initiatives! #PRMetrics #MediaRelations #StrategicPR #PRtrends #DataDrivenPR #MeasurementMatters #PublicRelations

Fed up of seeing EVERYONE else in the press. OK, exaggeration but we have all been there when people keep popping up in the media and we have that petulant moment, ‘why them’. The reason why is they are doing the work. They are sending out the pitches. They are doing their research. They are looking at the news agenda and awareness days and events. They are considering which outlets to be in, and why. They are getting contacts. I know you can do this to and if you want part of the puzzle filled, I can help. PR Live on Friday is a virtual event where I will give you access to my contacts book and by the end of the session you will know what the press what, how and when. You will have the insider knowledge from three journalists who write across newspapers and magazines and can work to ensure they know who you are, what you do and then use you in their work. Come on, if Kim can do it, you can do and we can do it together. FOMO is over, publicity is coming. You in? Drop me a comment below or DM me for more details and see you on Friday. Natalie https://lnkd.in/eswYjP2R #pr #mediarelations #publicrelations

7 PR Trends in 2021: The Story So Far - What ideas should we be focused on for the second half of 2021?