NANA’s Post

The Power of Public Relations in Shaping Brand Perception Day 33/366 Exploration: Today, I’m highlighting the significance of Public Relations (PR) in shaping brand perception. PR plays a crucial role in managing a brand’s reputation, fostering positive relationships with stakeholders, and influencing public opinion through strategic communication efforts. Why It Matters: • Brand Reputation: Effective PR strategies help build and maintain a favorable reputation for brands, enhancing trust and credibility among their target audience. • Crisis Management: PR professionals play a vital role in managing crises and mitigating negative publicity, ensuring the protection of a brand’s reputation during challenging times. • Media Relations: Building strong relationships with journalists and media outlets enables brands to secure positive media coverage and leverage media platforms to amplify their messages. Example: Picture a tech company proactively engaging in thought leadership opportunities by contributing expert insights to industry publications and participating in panel discussions. Through strategic PR efforts, the company positions itself as a trusted authority in its field, ultimately enhancing its brand reputation and visibility. #publicrelations #brandperception #crisismanagement #continuouslearning #strategiccommunications

Eleanor Hawkins said in her latest Axios Communications report out "Throughout my conversations at Axios House and in various meetings with chief communications and corporate affairs officers this week, not once did the words 'press release,' 'media relations' or 'social media' come up. Instead we discussed public policy decisions, looming regulatory hurdles, amicus briefs, stakeholder management, corporate impact, sustainability and DEI strategies." For any communications professional looking for their next opportunity, this is where to lean into your experience. These are the examples and through lines that leaders are looking for when it comes to building out their team. This is what the next gen of communications leaders will face and the stakes will only grow more intense and the brand scrutiny will become more intense. Highly recommend reading the whole newsletter for more. https://lnkd.in/gzvYbHHC

Change is constant in business, and how organizations communicate can make or break an organization. It’s not surprising that communications is changing. Effective communication is essential, whether it's supporting a pivoting strategy or navigating market shifts. An agile communication capability is a competitive advantage. 

If you're hiring, this job page is a masterclass in how to create applicant-centric messaging. Here's why: The messaging places the applicant as the hero in a story. The details cast a vision of your life if you get the gig. They outline the simple steps in the hiring process. All too often brands make themselves the focus of a job opening. And all too often companies complain about not being able to find good people. My guess is this opening will get many perfect-fit applicants.

🤔 I had an interesting conversation yesterday with a senior Comms pro in a smaller business talking about when the right time to hire specialist positions into their comms function might be. I.e. PR Managers and Internal Communications Specialists. 💡 Some scenarios below to get you thinking if you are in a growing business: 👉 PR Manager - you might start thinking about bringing in a PR Manager if you are looking to reduce your PR agency spend, reduce the number of agencies you engage with, ultimately, bringing these capabilities in-house. 👉 Internal Communications - growing businesses always will have challenges keeping employees up-to-date with the evolving nature of these businesses. It's important to recognise the need to effectively communicate this messaging in a way that lands well with employees. A business of c. 300+ should really start thinking about their internal comms strategy if they haven't already! Keen to hear your thoughts - what are some other scenarios where you might look to bring capabilities in-house? #Communications #PR #InternalCommunications

🔊 SOUND ON POV: You posted or tweeted something embarrassing now your getting dragged all over social media and the media by your fans and customers…You need a Public Relations & Comms Strategist on your team 😳! There’s endless benefits to having a PR Strategist for your company…like making sure you keep your reputation in tact by not offending anyone with your thoughts, posts, and what you may think are “harmless comments ” 🤷🏾♀️. Someone has to handle the dirty work and a lot of times when it comes to celebrity brands, corporations, and big business that also includes Crisis Communications aka PR. I’m looking for 5 serious corporate executives building big brands and want to protect their reputation while going to the next level…if that’s you comment “MEDIA” below and let’s connect offline today 🚀. #publicrelations #askmeek #meekmill #PR #standonbusiness #publicist #prnews #communications #inthenews #dpjeter

Thank you, Sarah Kissko Hersh and Roberto Munoz for breaking this down. As you state, there's a multitude of reasons why companies hire contractors and/or fractional leaders. In times of transition, uncertainty and even growth fractional communications leaders can bring incredible experience and perspective to help companies thrive.

In 1982, Johnson & Johnson's Tylenol brand took a major hit. A product tampering incident with cyanide resulted in the deaths of 7 people. J&J's response set the bar for crisis comms and became the gold standard for corporate responsibility. A career as a #publicrelations or Comms professional is both challenging and rewarding. It's a broad field where many people can find their niche: #mediarelations , #corporatecommunications, #crisiscommunications , #socialmedia , #eventmarketing , #public, #communityengagement , #internalcommunications , #brandmanagement , #marketingcommunications and #internalcommunications. In this episode, PR Exec Alex Lin-Goldsmith tells you everything you need to know to get started or grow a career as a PR or Comms professional. We talk about topics such as: - The purpose of global communications - What drew Alex to comms - How to measure the impact of PR - What is crisis comms and how to do it - Skills needed to start a career in global comms - What hiring managers look for - Tips to getting a promotion - Alex's fascinating career journey

BOSTON

Could a fractional CCO be a solution for your organization? #fractional #CCO #communications #strategy (and if so, let's talk)