Getting results for B2B clients through strategic insights, brilliant creative ideas and frictionless execution.
Struggling with your B2B ABM program? Is getting it off the ground harder than you thought? You are not alone. Only 26% of marketers believe their ABM campaigns are currently exceeding or greatly exceeding expectations, with less than half (44%) indicating that the programs are meeting expectations and one third (30%) saying that the programs are underperforming or greatly underperforming. When asked about the top factors impacting performance, 46% of practitioners pointed to a lack of marketing and sales alignment. Let me know if the comments if you'd like to get a copy of our new sales and marketing alignment playbook when its ready in January. #ABM #b2bmarketing #b2bmarketingstrategy #salesandmarketing #salesandmarketingalignment
